MUMBAI, India and LONDON and ISELIN,
N.J., May 6, 2024 /PRNewswire/
-- Hexaware Technologies, a leading global provider of digital
solutions, today announced the acquisition of Softcrylic, a premier
data consulting firm headquartered in Minneapolis. This strategic acquisition
bolsters Hexaware's data and analytics capabilities, enabling the
company to offer clients a comprehensive suite of services to drive
marketing and customer journeys through data and technology.
By leveraging Softcrylic's expertise in customer journeys and
marketing technology alongside Hexaware's engineering prowess and
AI expertise, the integrated organization will enhance the
capabilities of the CMO office in driving business growth through
effective data utilization. Together, they will enable enterprises
to extend and customize the data journey beyond marketing into
multiple lines of business.
"The acquisition of Softcrylic aligns perfectly with our vision
of becoming a dominant preferred partner for our clients' needs
around customer and marketing analytics," said Girish Pai, Global Head - Data & AI at
Hexaware. "Softcrylic's deep data capability combined with their
marketing analytics expertise will enable us to help our clients
unlock the power of their data and drive tangible business
outcomes."
"Joining forces with Hexaware presents an exciting opportunity
to expand our reach and accelerate our growth," said John Flavin, CEO, Softcrylic. "We are confident
that our combined expertise will create a powerhouse in the data
consulting space."
Softcrylic brings a unique blend of data strategy and
engineering expertise. They specialize in tackling complex data
challenges, from data capture and validation to data modeling and
activation. With multi-tiered marketing stack expertise across
Adobe, Google, and Salesforce, coupled with their engineering
capabilities on Microsoft Azure and Amazon AWS, Softcrylic empowers
organizations to harness their data and gain deeper insights
through advanced data activation techniques.
Softcrylic works with many of the most recognized brands in the
world across Travel & Hospitality, Food & Beverage, Retail,
Financial Services and Sports & Media. Aidan Lyons, a Softcrylic client and CEO of
FanCapital, stated, "Softcrylic is a critical partner for
FanCapital as we build the largest sports vertical audience and
incremental monetization platform in the world. I look forward to
continuing our work with Softcrylic and believe the expanded
capabilities of Hexaware can further enhance our data
strategy."
Global Investment Bank, Canaccord Genuity, advised Softcrylic on
the transaction.
About Softcrylic
Softcrylic is a data consulting firm that helps organizations
understand and leverage the power of their data. They offer a wide
range of services, including strategy and advisory, engineering,
data and analytics, marketing technology, and The Data Desk, a
unique solution that provides ongoing data management support. With
offices in Atlanta, Princeton, Chennai, Canada, and their headquarters in Minneapolis, Softcrylic serves a diverse
clientele across various industries.
About Hexaware Technologies
Hexaware is a global technology and business process services
company. Our 30,000 Hexawarians wake up every day with a singular
purpose; to create smiles through great people and technology. With
this purpose gaining momentum, we are well on our way to realizing
our vision of being the most loved digital transformation partner
in the world. We also seek to protect the planet and build a better
tomorrow for our customers, employees, partners, investors, and the
communities in which we operate.
With 45+ offices in 16 countries, we empower enterprises
worldwide to realize digital transformation at scale and speed by
partnering with them to build, transform, run, and optimize their
technology and business processes.
Learn more about Hexaware at https://www.hexaware.com.
Logo:
https://mma.prnewswire.com/media/2237417/Hexaware_NEW_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/hexaware-strengthens-data-capabilities-with-acquisition-of-softcrylic-302136726.html