Nation's leading pet care franchise achieves
brand milestones in a new ownership era, shares industry growth
stats and incentives in new Franchise Disclosure
Document
WESTMINSTER, Colo., May 7, 2024
/PRNewswire/ -- Camp Bow Wow®, North America's leading pet care franchise,
concluded Q1 2024 on a high note after being acquired by Propelled
Brands, beating industry benchmarks for revenue growth, entering
its 41st state and receiving recognition for several top-performing
franchise owners.
In February, Camp Bow Wow was acquired by Propelled Brands, the
premier multi-brand franchisor of FASTSIGNS®
International Inc., MY SALON
Suite® and NerdsToGo®, which is
focused on supporting entrepreneurs who have a desire to transform
into small business owners. Propelled Brands helps to further Camp
Bow Wow's efforts to drive unit-level profitability, franchise
owner satisfaction and overall brand growth.
"As we remain committed to our mission of Making Dogs Happy,
we've reached new heights through our acquisition by Propelled
Brands to take Camp Bow Wow to the next level and solidify our
position as a leader in the pet care industry," said Camp Bow Wow
President Julie Turner. "Entering
the next quarter, we look forward to continued growth as we open
new Camps across the country and introduce franchise incentives for
entrepreneurs ready to become Camp Owners dedicated to providing
love and care for dogs in their local communities."
Camp Bow Wow grew to 220 locations in the first quarter of the
year as four new Camps opened, including the brand's entry into its
41st state — Virginia — with a new
Camp in Virginia Beach. It also
opened new locations in Phoenix,
Arizona; Lindenhurst, New
York; and Chattanooga,
Tennessee.
The company also celebrated major franchise owner achievements.
Camp Owners Jason and Scarlett
Dalton became the first owners to cross the 10 Camp mark,
now operating locations throughout Arkansas, Alabama, Florida, Louisiana, New
Mexico and South Carolina.
Jason Dalton was tapped to
participate in the Multi-Unit Franchising Conference, contributing
to a panel discussion titled "Build Your Infrastructure to Expand
Your Multi-Unit Experience."
Additionally, José Morillo, who owns three Camps in Katy, Kemah
and Cypress, Texas, was honored as
the International Franchise Association's Franchisee of the Year.
The award recognizes franchisees who exhibit a passion for
community involvement, entrepreneurial spirit and support of fellow
franchise owners.
According to Camp Bow Wow's recently released franchise
disclosure document (FDD), the over $200
million company recorded a 6% average annual revenue growth
from 2022 to 2023.1 That is two and a half times the
economy's growth and more than double the annual growth rate of the
boarding and grooming sector of the $135
billion-plus pet care industry, based on the IBIS World Pet
Grooming & Boarding Industry report and data from the American
Pet Products Association.
Other top FDD updates and system performance highlights in 2023
include:
- 300,000-plus Campers made nearly 5 million visits to Camp,
totaling an estimated 50 million dog visits since 2000.
- Top 25% average unit revenue was $1,498,476.2
- Top 25% average owner discretionary income was
$400,440, 30% of
revenue.3
- A new veterans incentive offers military and first responders a
50% discount on their initial franchise fee for a total savings of
$25,000.
- A new, limited-time offer gives new and existing Camp Bow Wow
franchise owners benefits including a 50% reduction in royalties
for their first 12 months of operation on any new franchise
agreement signed in 2024 and opened by their franchise agreement
deadline.
Camp Bow Wow plans to open 12 new Camps by the end of 2024, with
agreements in place for 50 more locations. The brand continues to
seek new franchise owners to expand from coast to coast.
Franchise opportunities remain available across North America. More information on startup
costs, fees and requirements is available
at https://www.campbowwow.com/franchising/.
About Camp Bow Wow®
Camp Bow Wow® is a leading franchise brand in the rapidly growing
pet care industry, with over 200 franchise locations in 41 states
and Canada. Since 2000, the Camp
concept has provided the highest levels of fun, safety and service
for its Campers and peace of mind for their parents. Dogs romp
together in an open-play environment and snooze the night away in
spacious individual cabins. In addition to day care and overnight
boarding, the company offers personalized enrichment opportunities,
grooming services and a rewards-based dog training program. The
Camp Bow Wow brand family also includes the Bow Wow Buddies
Foundation®, a 501(c)(3) nonprofit organization dedicated to
providing urgent medical care funds to dogs who are homeless or
whose parents cannot afford to pay their veterinary bills. Camp Bow
Wow has been ranked on Entrepreneur's Franchise 500 list for 15
consecutive years. Camp Bow Wow is part of Propelled Brands, a
recognized leader in the franchising industry. For more
information, go to www.campbowwow.com.
MEDIA CONTACT:
Rachel Tabacnic
rachel@spmcommunications.com
817-329-3257
1 The figure represents the aggregate increase in
Gross Revenue from 2022 to 2023 for all locations that were open
and operating for any length of time, including both franchised and
corporate-owned locations, as well as those that may have closed
during a particular year.
2 For 2023, the Top 25% of Revenue-Reporting Franchises
consists of 51 Camps. Of those, 16 (31%) exceeded the Average
Annual Gross Revenue of $1,498,476
and 25 (49%) exceeded the Median Annual Gross Revenue of
$1,387,044.
3 For 2023, the Top 25% of Expense-Reporting Franchises
consists of 51 Camps. Of those, 10 (20%) exceeded the Average
Annual Owner's Discretionary Income of $400,440 and 12 (24%) exceeded the Median Annual
Owner's Discretionary Income of $338,296.
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SOURCE Camp Bow Wow