Professional Services Marketing, Sales and AI Expert to Drive Innovation and Growth for Chief Outsiders Clients
09 Mayo 2024 - 8:00AM
Dr. Carl Henson, a seasoned executive with an AI-focused doctorate
and a proven track record in revitalizing sales and marketing
landscapes, will now apply his extensive professional services
industry experience and marketing AI research to drive client
revenue growth as a Fractional CMO and CSO for Chief Outsiders.
Recently, Dr. Henson joined Chief Outsiders’ team of more than
120 Fractional Chief Marketing Officers (CMOs)
and Fractional Chief Sales Officers (CSOs).
“A critical thinker, strategic analyst, and problem solver, Carl
leads innovation and solutions development and conceptualizes
groundbreaking approaches and services,” said Paul Sparrow,
Managing Partner, Chief Outsiders. “We’re excited to add his deep
professional services business experience and AI research to our
battle-tested network of marketing professionals.”
As a Chief Outsiders professional services focused
Fractional CMO & CSO, Dr. Henson brings deep industry and AI
experience to drive growth at client companies. As his career
demonstrates, he successfully integrates strategies across
corporate branding, revenue generation, marketing innovation,
digital transformation, and communication to drive growth.
Effective at project management and steering new sales and revenue
initiatives, he strengthens relationships with clients and
stakeholders in fast-paced, multidisciplinary environments.
Consumer Marketing Leadership
At Chief Outsiders, Dr. Henson works with the CEOs of
middle-market professional services companies to accelerate
sales and market share growth. For example, prior to joining Chief
Outsiders, as Founder & Chief Executive Officer at MarZeka
Consulting, Dr. Henson drove sweeping growth and innovation for
numerous businesses by developing innovative client solutions to
address complex challenges.
As Chief Marketing Officer & Senior Vice President of
Innovation at MAU Workforce Solutions, he attained exponential
revenue growth from $35 to $450 million, maintained consistent
profitability, and secured a top 50 ranking among staffing firms.
He also served for several years as Vice-President of Marketing
& Business Development and as Business Development Manager at
MAU, Inc.
Prior to his successful executive marketing career, Dr. Henson
earned a Bachelor of Science in Business Administration (BS) from
the University of South Carolina at Aiken in Aiken, South Carolina
followed by a Master of Business Administration (MBA) from Augusta
University in Augusta, Georgia. In 2023, he received a Doctor of
Business Administration (DBA) from the Warrington School of
Business at the University of Florida in Gainesville, Florida where
his research focused on marketing and artificial intelligence.
About Chief Outsiders
Chief Outsiders, the nation’s leading Executives-as-a-Service
firm, helps CEOs identify and deploy the fractional
marketing and sales executives they need to
accelerate growth. The firm’s cohesive team of more than 120
fractional executives act as Strategic Operators™ to achieve
results. They blend insight, strategy, and execution to deliver
revenue engines that drive long-term profitable growth for
businesses.
Chief Outsiders’ fractional executives drive growth strategy and
execution plans by offering instant access to talent with highly
customized and flexible engagements. Having served on the executive
teams of more than 1,850 client companies, each Chief Marketing
Officer and Chief Sales Officer has led marketing or sales at a
diverse set of large corporations, including many Fortune 500
firms. Inc. Magazine has recognized Chief Outsiders for ten
consecutive years as one of the 5,000 fastest growing
privately held companies in the US. The company was also
recognized as a Forbes Small Giant in 2019.
“The Growth Gears: Using a Market-Based Framework to Drive
Business Success,” is an Amazon #1 best-seller for business owners
and CEOs co-authored by Chief Outsiders’ CEO Art Saxby and
Principal Pete Hayes. For additional information about the
companies and CEOs who trust Chief Outsiders as their premier
source for business growth acceleration, visit us
at www.chiefoutsiders.com.
- Dr. Carl Henson, CMO & CSO, Chief Outsiders
Sterling Wilkinson
Chief Outsiders
swilkinson@chiefoutsiders.com