Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in April 2024
09 Mayo 2024 - 12:51PM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the April 2024 Top 100 Most Popular
Bundle IDs for Open Programmatic Connected TV (CTV) Advertising.
The list includes the global top 100 most popular Bundle IDs for
open programmatic advertising across the most popular CTV platforms
including Roku, Amazon Fire TV, Samsung, and Apple TV. The rankings
are based on global open programmatic advertising data, as measured
by Pixalate. The Bundle IDs are ranked after removing invalid
traffic (IVT), as measured by Pixalate.The report also includes the
top 10 most popular Bundle IDs for each CTV platform for key
regions including North America, Europe, Middle East, and Africa
(EMEA), and Latin America (LATAM).
Key Findings:
- On Amazon Fire TV, the top 100 Bundle IDs map to
91 distinct CTV apps
- On Roku, the top 100 Bundle IDs map to 67
distinct CTV apps
- On Apple TV, the top 100 Bundle IDs map to 100
distinct CTV apps
- On Samsung Smart TV, the top 100 Bundle IDs map to
59 distinct CTV apps
Why is it important to see the top Bundle IDs for CTV
apps?
In CTV advertising, programmatic advertisers use “Bundle IDs” to
identify specific CTV apps. A lack of standardization around the
syntax of Bundle IDs has led to confusion around targeting and
measurement of ads, creating a vulnerability that ad fraudsters can
exploit. Pixalate’s Bundle ID to App Store ID mapping APIs can
help by consistently handling Bundle IDs, ensuring accurate
tracking, measurement, and reporting.Additionally, the IAB Tech Lab
has issued guidelines for the use of app IDs, and OpenRTB 2.6 has
offered support for Channel and Network Objects information to
avoid overloading the Bundle ID field.
100 Most Popular Bundle IDs for programmatic advertising
in CTV (April 2024)RokuSamsung Smart TVApple TVAmazon Fire
TV
About PixalatePixalate is a global platform
specializing in privacy compliance, ad fraud prevention, and
digital ad supply chain data intelligence. Founded in 2012,
Pixalate is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
accredited by the MRC for the detection and filtration of
Sophisticated Invalid Traffic (SIVT).
pixalate.comDisclaimerThe content of this
press release, and the Top 100 Most Popular Bundle IDs for CTV (the
Report), reflect Pixalate's opinions with respect to factors that
Pixalate believes may be useful to the digital media
industry. Pixalate's opinions are just that, opinions, which means
that they are neither facts nor guarantees. Pixalate is sharing
this data not to impugn the standing or reputation of any entity,
person or app, but, instead, to report findings and trends
pertaining to programmatic advertising activity in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com