Grubhub introduces the new marketing platform celebrating the
joy of ordering delivery with a head-bobbing, appetite-spiking,
creative campaign featuring the legendary artist
CHICAGO, Sept. 26,
2023 /PRNewswire/ -- Today, Grubhub – a leading
food-ordering and delivery platform – officially debuts the "Did
Somebody Say" marketing platform in the U.S. The new brand platform
celebrates that familiar feel-good moment when the doorbell rings
and your Grubhub order arrives. The launch of "Did Somebody Say"
kicks off with a creative omnichannel campaign anchored in a
60-second TV spot, featuring a song by the iconic rapper,
entrepreneur, food-enthusiast, and cookbook author, Snoop Dogg.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9196651-grubhub-snoop-dogg-partnership-did-somebody-say-campaign/
"The new 'Did Somebody Say' platform and campaign featuring
Snoop Dogg is a bold refresh for the Grubhub brand, anchored in the
message that Grubhub is always the answer to customers' delivery
wants and needs," shares Ariella
Kurshan, senior vice president of growth and marketing at
Grubhub. "The campaign celebrates how Grubhub delivers not only
food but the delight people feel when their order is on the way.
We've all experienced that moment of joy when the doorbell rings
and your food arrives – our new 'Did Somebody Say Grubhub' mnemonic
encapsulates that feeling of joy perfectly."
"Did Somebody Say" comes to life anchored in a new TV commercial
featuring Snoop Dogg delivering an original, head-bobbing song that
will give hungry Americans a taste of his own Grubhub delivery
delights.
"Music is a part of my heart and soul, and my love for food
delivery goes right along with it 'cuz when you're as busy as me,
you gotta stay fueled with good food,'' said Snoop Dogg. "Whether
it's chicken wings to the crib or a hot tub soak with a pizza slice
on the side, when you hear 'Did Somebody Say,' you know Grubhub
delivers what you want, when you want."
The catchy and upbeat campaign, conceived by creative agency
McCann London and produced by their
production arm Craft Worldwide, saw global market success since its
initial debut in 2020 by Grubhub's parent company, Just Eat
Takeaway.com (JET). After successful campaigns across Europe, Canada, and Australia spanning over 19 markets and
amassing more than 1 billion views, the vibrant TV spot kicks off
an extensive U.S. campaign effort that will come to life across
paid and organic social, in-product placement, OOH creative ads,
consumer sweepstakes* and more.
Want to get delivery like a G?
Then be sure to
tune in to Grubhub's social channels to participate in the
#DidSomebodySayGrubhub sweepstakes. From Thursday, September 28 - Monday, October 2,
Grubhub will be launching several giveaways inspired by the
television spot in which winners will receive a $500 gift card to order whatever they like, from
pizza to the hot tub to wontons on a catamaran*.
Follow @Grubhub on X, Instagram, and TikTok.
For more information on Grubhub, visit
https://about.grubhub.com/.
About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS:
TKWY), and is a leading U.S. food ordering and delivery
marketplace. Dedicated to connecting diners with the food they love
from their favorite local restaurants, Grubhub elevates food
ordering through innovative restaurant technology, easy-to-use
platforms, and an improved delivery experience. Grubhub features
more than 365,000 restaurant partners in over 4,000 U.S.
cities.
**NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Sweepstakes
starts on 9/28/23. Must be a resident of the U.S., and at least 18
years of age to enter. See official rules here. Sponsor:
Grubhub Holdings Inc.
View original
content:https://www.prnewswire.com/news-releases/grubhub-partners-with-entertainment-icon-and-food-fanatic-snoop-dogg-to-debut-the-did-somebody-say-platform-in-the-us-301938386.html
SOURCE Grubhub Inc.