Every day, all summerlong, at least one Main
Cabin guest will be randomly upgraded to Premium Class
SEATTLE, May 30, 2024
/PRNewswire/ -- Every day this summer, Alaska Airlines is
surprising and delighting at least one guest seated in our Main
Cabin with an upgrade to Premium Class to celebrate the start of
the busy travel season. upgrade unlocked, which runs from
June 1 until Sept. 2, allows our guests to experience the
airline with the most legroom in Premium Class.*
"upgrade unlocked is one way we're showing guests our
appreciation for choosing to fly with us to their favorite
destinations this summer. Premium Class is just one of the many
premium products and services we offer to our guests, including our
best-in-class lounges, the freshest West Coast food and beverage
line-up and our award-winning Mileage Plan program with the fastest
path to elite status," said Eric
Edge, managing director of marketing and advertising at
Alaska Airlines. "Whether it's their first time or they've
experienced Premium Class before – we can't wait to hear from our
guests who receive this surprise upgrade!"
Each day we'll notify one of our guests (and their travel
partner, if they have one) through the Alaska Airlines mobile app
or by email that they've been randomly selected to be upgraded from
their Main Cabin seat to Premium Class.
These rows of seats, which are behind First Class, are typically
reserved for our loyalty program elite members or for purchase.
Alaska's Premium Class offers our
guests four extra inches of legroom – the most of any U.S. legacy
airline – custom-designed leather seats and complimentary beer,
wine, or cocktails for our guests 21+ on most flights over 350
miles. Our Premium Class guests also enjoy early boarding and
they're among the first to get access to overhead bin space and
deplane.
upgrade unlocked is launching as the busy summer travel
season is underway. This past Memorial Day weekend, we saw an
increase of 6% of passengers traveling away from home to sunnier
destinations. We expect to see even more flying when bookings
increase ahead of the Independence Day holiday weekend.
To respond to the summer travel demand, Alaska Airlines has
added more flights to our existing schedule in the Pacific
Northwest and beyond. We've greatly expanded our service from
Anchorage to destinations such as
Chicago, Denver, and Salt
Lake City and are excited to begin new service to
New York City in June. We're also
expanding our reach to the east this summer with new nonstop routes
connecting Portland to
Nashville, and San Diego to both Atlanta and Tampa. That's all in addition to our recently
inaugurated international expansion to Guatemala, The Bahamas, and Toronto!
Can't wait to learn if you've been selected for upgrade
unlocked? We're making it easier for you to upgrade! Now you
can pay to upgrade to First or Premium Class up to 30 minutes
before departure on www.alaskaair.com
under Manage or through your Alaska Airlines mobile
app.
To learn more about upgrade unlocked, click here.
*Among U.S. legacy airlines
About Alaska Airlines
Alaska Airlines and our regional partners serve more than 120
destinations across the United
States, the Bahamas,
Belize, Canada, Costa
Rica, Guatemala and
Mexico. We offer our guests a
premium flying experience with award-winning customer service and
an industry-leading loyalty program, Mileage Plan. With our fellow
oneworld Alliance members and additional global partners,
our guests have more choices than ever to purchase, earn or redeem
on alaskaair.com across 30 airlines and more than 1,000
worldwide destinations. Learn more about Alaska at news.alaskaair.com and
follow @alaskaairnews for news and stories. Alaska Airlines
and Horizon Air are subsidiaries of Alaska Air Group.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-celebrates-summer-travel-season-with-upgrade-unlocked---get-ready-for-a-surprise-upgrade-to-premium-class-302158911.html
SOURCE ALASKA AIRLINES