TIDMSDG
Sanderson Design Group PLC
22 April 2021
For immediate release 22 April 2021
RNS REACH
SANDERSON DESIGN GROUP PLC
("Sanderson Design Group", the "Company" or the "Group")
Sanderson collaborates with Maro Itoje
Sanderson Design Group PLC (AIM: SDG), the luxury interior
design and furnishings group, announces that its Sanderson brand is
collaborating with Maro Itoje, the England rugby star, to reinvent
the Very Sanderson media campaigns of the 1970s for contemporary
consumer audiences.
As a modern English celebrity, Maro Itoje will feature as the
new face of the Sanderson brand in social, digital and traditional
media with the objective of generating broader awareness of the
brand among consumers.
The collaboration is timed ahead of the launch of Sanderson's
160(th) anniversary collection of fabrics and wallpapers, called
Sanderson One Sixty, and is part of a strategy to promote the
Company's brands direct to consumers to drive sales to the
Company's trade customers.
Timeless and quintessentially English, Sanderson is famed for
its signature florals and nature-inspired designs. Furnishing homes
around the world, the brand's statement fabrics and wallpapers can
be found amongst all styles of interior, from royal palaces to film
sets.
During the 1970s, the Sanderson brand featured iconic
celebrities of the day, such as the actress Diana Rigg and singer
Petula Clark, in advertising campaigns that used the catchline Very
Sanderson.
Lisa Montague, Sanderson Design Group's Chief Executive Officer,
said: "Maro is fast becoming a modern British icon, thanks to his
sporting brilliance and deep cultural interest in art and
creativity. There's an incredible synergy between Sanderson's DNA
and Maro's passions, which have been beautifully translated into
our upcoming campaign. With a creative execution inspired by
Sanderson print ads from the 1970s, Maro is spearheading a real
change in direction for our brand as we embark on the next chapter
in Sanderson's history."
Maro Itoje commented: "You go into professional sport with the
hope that its platform will one day allow you to build upon other
passions and open up new opportunities, and I'm thrilled that,
through rugby, I am able to build upon my love for art and creative
design and embark on this exciting new partnership with Sanderson.
Family holds significant value for me as an individual and this
aligns seamlessly with the design ethos of the brand. I'm looking
forward to seeing what can be achieved collectively."
The Very Sanderson campaign with Maro Itoje, who is represented
by the London office of Roc Nation Sports, launches this year in
June 2021.
For further information:
Sanderson Design Group PLC c/o Buchanan +44 (0) 20
7466 5000
Lisa Montague, Chief Executive Officer
Michael Williamson, Chief Financial
Officer
Caroline Geary, Company Secretary
Investec Bank plc (Nominated Adviser
and Broker) +44 (0) 20 7597 5970
David Anderson / Alex Wright / Henry
Reast
Buchanan +44 (0) 20 7466 5000
Mark Court / Sophie Wills / Toto
Berger / Charlotte Slater
SDG@buchanan.uk.com
Notes for editors:
About Sanderson Design Group
Sanderson Design Group PLC is a luxury interior furnishings
company that designs, manufactures and markets wallpapers, fabrics
and paints. In addition, the Company derives licensing income from
the use of its designs on a wide range of products such as bed and
bath collections, rugs, blinds and tableware.
Sanderson Design Group's brands include Zoffany, Sanderson,
Morris & Co., Harlequin, Scion, Anthology and Clarke &
Clarke.
The Company has a strong UK manufacturing base comprising Anstey
wallpaper factory in Loughborough and Standfast & Barracks a
fabric printing factory, in Lancaster. Both sites manufacture for
the Company and for other wallpaper and fabric brands.
Sanderson Design Group employs approximately 600 people and its
products are sold in more than 85 countries worldwide. It has
showrooms in London, New York, Chicago, Paris, Amsterdam and
Dubai.
Sanderson Design Group trades on the AIM market of the London
Stock Exchange under the ticker symbol SDG.
For further information please visit:
www.sandersondesigngroup.com
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