Loop Media Announces Viewability Measurement and Fraud Protection Partnership with DoubleVerify
17 Julio 2024 - 7:30AM
Business Wire
Loop Media, Inc. ("Loop Media" or “Loop”) (NYSE American: LPTV),
a leading multichannel streaming CTV platform that provides curated
music videos, sports highlights, news, and premium entertainment
channels is pleased to announce that it is partnering with
DoubleVerify, Inc. (“DV”) to utilize the DV Marketplace Suite
Quality Insights’ pre-bid fraud and invalid traffic protection
solution, which helps Loop avoid serving advertisements to sites
identified by the Internet Advertising Bureau (“IAB”) as being
invalid or fraudulent, as well as utilizing DV’s measurement and
reporting tools.
With global CTV advertising spending continuing to grow,
publishers and advertisers need confidence that their media dollars
are being spent on valid traffic. Loop Media’s partnership with DV
helps to protect advertisers against fraudulent and invalid CTV
traffic. This partnership also enables Loop Media to optimize
inventory across their network, maximizing performance and value
for advertisers.
"DV’s pre-bid protection and media quality verification solution
further solidifies our commitment to creating an effective, safe
and transparent CTV ecosystem for both advertisers and our platform
partners. Loop’s use of DV’s trusted suite of solutions helps to
boost the confidence of our current and future advertisers across
our network nationwide," said Jon Niermann, Founder of Loop Media,
Inc.
Loop’s partnership with DV comes on the heels of another
respected industry gold certification by the Alliance for Audited
Media, which was announced earlier this month. With the growth of
CTV as an increasingly vital component of media strategies, the
industry faces challenges with measuring the quality of ad
inventory. DV offers a comprehensive set of solutions tailored to
CTV environments and is a leader in the detection and prevention of
new and existing fraud schemes across all inventory types and
devices. Loop Media aims to improve its own supply side offerings
with DV's capabilities. Leveraging DV's measurement of viewability
and fraud offers Loop Media another tool in its mission to foster a
high quality and secure advertising environment.
“As CTV continues to grow as a critical component of media
strategies, it is essential for publishers and advertisers to have
confidence in the integrity of their media investments,” said Steve
Woolway, EVP of Business Development at DoubleVerify. “We are
thrilled to partner with Loop Media as they take another step to
protect advertisers and optimize inventory performance. With DV’s
comprehensive solutions, Loop Media is ultimately fostering a more
secure and effective advertising environment, ensuring transparency
and quality in the CTV ecosystem.”
About Loop Media, Inc.
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading
connected television (CTV) / streaming / digital out-of-home TV and
digital signage platform optimized for businesses, providing music
videos, news, sports, and entertainment channels through its Loop®
TV service. Loop Media is the leading company in the U.S. licensed
to stream music videos to businesses through its proprietary Loop®
Player.
Loop® TV’s digital video content is streamed to millions of
viewers in CTV / streaming / digital out of home locations
including bars/restaurants, office buildings, retail businesses,
college campuses, airports, among many other venues in the United
States, Canada, Australia, and New Zealand.
Loop® TV is fueled by one of the largest and most important
premium short-form entertainment libraries that includes music
videos, movie trailers, branded content, and live performances.
Loop Media’s non-music channels cover a wide variety of genres and
moods and include movie trailers, sports highlights, lifestyle and
travel videos, viral videos, and more. Loop Media’s streaming
services generate revenue from programmatic and direct advertising,
and subscriptions.
To learn more about Loop Media products and applications, please
visit us online at Loop.tv
Follow us on social:
Instagram: @loopforbusiness
X (Twitter): @loopforbusiness
LinkedIn: https://www.linkedin.com/company/loopforbusiness/
Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, including, but not limited to, Loop Media's expected
performance, ability to compete in the highly competitive markets
in which it operates, statements regarding Loop Media's ability to
develop talent and attract future talent, the success of strategic
actions Loop Media is taking, and the impact of strategic
transactions. Forward-looking statements give our current
expectations, opinion, belief or forecasts of future events and
performance. A statement identified by the use of forward-looking
words including "will," "may," "expects," "projects,"
"anticipates," "plans," "believes," "estimate," "should," and
certain of the other foregoing statements may be deemed
forward-looking statements. Although Loop Media believes that the
expectations reflected in such forward-looking statements are
reasonable, these statements involve risks and uncertainties that
may cause actual future activities and results to be materially
different from those suggested or described in this news release.
Investors are cautioned that any forward-looking statements are not
guarantees of future performance and actual results or developments
may differ materially from those projected. The forward-looking
statements in this press release are made as of the date hereof.
Loop Media takes no obligation to update or correct its own
forward-looking statements, except as required by law, or those
prepared by third parties that are not paid for by Loop Media. Loop
Media's Securities and Exchange Commission filings are available at
www.sec.gov.
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For media inquiries, please contact:
Loop Media Press Contact Grant Genske grant@loop.tv
626-610-6913
Loop Media (AMEX:LPTV)
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