TIDMCOO

RNS Number : 3491D

Coolabi PLC

22 March 2011

Coolabi plc

("Coolabi")

US broadcast deal signed for Poppy Cat

Coolabi plc (AIM:COO), the media company focused on the ownership and creative management of high quality intellectual property assets, announces that it has signed a major US broadcast deal with 24-hour pre-school television channel Sprout(R) for the children's TV series, Poppy Cat.

Sprout(R) a partnership between NBCUniversal and PBS, amongst others, airs in over 50 million households. The channel has signed up the US broadcast rights for the show and will air the 52 x 11-minute animated series later in 2011. Poppy Cat brings to animated life the popular pre-school children's character created by Lara Jones in the Macmillan book series that has sold over 2.5 million copies worldwide. The series is co-owned and co-produced by Coolabi and the Emmy shortlisted and BAFTA award-winning King Rollo Films.

Andrew Beecham, Senior Vice President of Programming at Sprout, said:

"We are delighted with this opportunity to bring such a loveable, popular character from the pages of the Poppy Cat book series to millions of television screens all across the US. We are dedicated to providing fresh, interactive, learning-based entertainment to preschoolers and their families and we're thrilled that Poppy Cat is joining the Sprout family."

Jeremy Banks, Chief Executive of Coolabi, said:

"We are thrilled to be breaking into the competitive US marketplace. Securing an American broadcast platform for a UK-produced show is notoriously difficult, but clinching the deal before the show has even aired in the UK is a real coup for Coolabi. Sprout is the ideal home for Poppy Cat in the US and we are excited to be able to bring this new pre-school property to American audiences as the show continues its global rollout this year."

As well as launching on Nick Jr UK in May, the series has also already been presold to a number of other international territories, including Nick Jr Australia, RTE Ireland, YLE Finland, TV2 Norway, and TVO, SCN and Knowledge Network in Canada, with further international deals to be announced shortly.

Enquiries:

 
 Coolabi plc                     Tel: 020 7004 0980 
 Jeremy Banks, Chief Executive 
 Tim Ricketts, Finance 
  Director 
 
 Evolution Securities            Tel: 020 7071 4300 
 Bobbie Hilliam / Chris 
  Clarke 
 
 Walbrook PR Ltd                 Tel: 020 7933 8780 
 Paul McManus                    Mob: 07980 541 893 or 
                                 paul.mcmanus@walbrookpr.com

Notes to Editors:

About Coolabi plc (http://www.coolabi.com)

Coolabi is an AIM listed media group focused on the ownership, development, production and creative management of high quality intellectual property assets and their global exploitation. The current portfolio includes Purple Ronnie, Poppy Cat, Scarlett & Crimson, The Large Family and Dead Gorgeous. In addition Coolabi also licenses rights to selected brands, including Bagpuss, Clangers, and Ivor the Engine. For more information and a background on the company visit www.coolabi.com

About Sprout(R)

Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprout's VOD offering is the #1 on demand service for younger children with over one billion views.

Sprout is a partnership among NBCUniversal, HIT Entertainment, PBS and Sesame Workshop. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street(R), Bob the Builder(TM), Barney & Friends(TM), The Wiggles(R), Thomas & Friends(TM), Caillou(R), The Berenstain Bears(TM), Roary the Racing Car(TM), dirtgirlworld and more.

This information is provided by RNS

The company news service from the London Stock Exchange

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