TIDMSEEN
RNS Number : 4921C
SEEEN PLC
23 February 2022
SEEEN plc
Strategic Partnership with Kinetiq, Inc.
SEEEN plc (AIM: SEEEN), the media optimisation platform offering
proprietary AI-enhanced products and services to help creators,
brands, and publishers drive value from their video assets, is
pleased to announce a strategic partnership with Kinetiq, a leading
media intelligence platform that enables global customers to
measure the effectiveness of their paid, earned and owned media,
across thousands of broadcast, CTV and social channels around the
world.
The companies plan to provide "end-to-end" solutions for brands,
networks and publishers to better manage and measure audience
experiences, as companies look to migrate video content from
traditional forms of media such as broadcast and cable to social
and CTV media platforms.
Strategic Partnership
Kinetiq seeks to integrate SEEEN's AI technology into its media
intelligence platform, expanding its suite of AI services to
deconstruct video more efficiently and precisely at scale, while
guiding better media decisions for its customers. These SEEEN
solutions include Facial Recognition, Optical Character Recognition
(OCR) and Natural Language Processing (NLP), all of which
complement Kinetiq's existing services which include: Brand and
Logo detection, speech to text and Video Watermarking and
Fingerprinting.
Additionally, SEEEN plans to expand on its AI-driven technology
and integrate it into its flagship video content manager, Creator
Suite. SEEEN looks to offer Kinetiq's services and measurement
products to its brand customers as part of its CreatorSuite
solution, and to creators within SEEEN's multi-channel network. As
noted in prior releases, SEEEN has a revenue share component to its
contracts with certain of its customers as value-add solutions are
developed. The parties contemplate a non-exclusive license.
Dr Patrick DeSouza, Chairman of SEEEN, commented: "In our
recently published Annual Trading Update and 2022 Plan, we stated
that 'we look forward to growing through a combination of
licensing, revenue sharing and strategic partnerships.' We now have
the right partner to advance our Go-To-Market plan along all three
dimensions as underscored in this communication. In working closely
with Kevin Kohn, CEO of Kinetiq, and his team to grow this
commercial relationship, we see some exciting opportunities ahead
for a broad range of customers and for our shareholders."
"Kinetiq processes millions of minutes of video content every
day on behalf of its 250+ customers around the world and is a
leader in the media intelligence space", comments Kevin Kohn CEO of
Kinetiq. "As the company extends beyond TV into Social and Digital,
the amount of video we process will grow significantly. Leveraging
AI and machine learning services from SEEEN will increase the
accuracy, precision and scale of our video insights, allowing us to
better meet the growing needs of our customers."
About Kinetiq
Kinetiq, headquartered in Philadelphia, PA, pushes the
boundaries of media intelligence with the only unified, global
platform to monitor and measure the complete spectrum of paid,
earned and owned media across TV, CTV, Social and Digital. The
Kinetiq platform empowers marketers, technology partners and
content owners with audience metrics and analytics in real-time,
providing the critical data and transparency needed to make
informed decisions. Formed in 2019 with the merger of iQ Media and
4C's Teletrax, Kinetiq is trusted by leading brands, agencies,
broadcasters and ISVs, including Mercedes-Benz, Red Bull, Fox
Broadcasting Company, NBC and Google. Visit www.kinetiq.tv to learn
more.
Market abuse regulation
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) No 596/201 as it forms part of UK
domestic law by virtue of the European Union (Withdrawal) Act 2018
("MAR").
SEEEN, seeen.com Tel: +44 (0)7775
701 838
Patrick DeSouza, Chairman
T odd Carter, CEO
Adrian Hargrave, CFO
Panmure Gordon Tel: +44 (0)20 7886
(Financial Adviser, Nominated Adviser & 2500
Joint Broker)
Alina Vaskina / Harriette Johnson (Corporate
Advisory)
Rupert Dearden (Corporate Broking)
Dowgate Capital (Joint Broker) Tel: +44 (0)20 3903
7721
Stephen Norcross
Information about SEEEN
SEEEN is a media optimisation platform offering proprietary
technology products and services to help creators, brands and
publishers drive value from their video assets. SEEEN consists of
two synergistic divisions: a business selling proprietary AI-based
technology products and services and a YouTube Multi Channel
Network ("MCN").
The technology division focuses on selling the Group's
proprietary AI products that make video actionable through the
automated creation of Key Video Moments:
-- CreatorSuite - an AI-based tool for creating and publishing
Key Video Moments to any online channel, including websites and
social media. It optimises videos for Google search to drive larger
audiences and increases conversion of viewers into paying customers
and subscribers through contextual End Cards
-- JetStream - a backbone set of technologies and the Group's
key differentiator against other video AI technology businesses.
JetStream is used within the Group's other technology products and
can be licenced by customers separately either as a whole system or
in components
-- Dialog-To-Clip - an Adobe(R) approved plug-in for Premiere
Pro(R) users that streamlines the editing process via an
interactive, speaker diarized video transcript
These proprietary AI products provide the following direct
customer benefits:
-- Automated identification or Key Video Moments for sharing to
the widest audience possible through social media and Google Search
with up to 3 times the number of video views and bounce rates of
below 20%
-- 30% of all Key Video Moments are watched in full, triggering
the viewer to see contextual End Cards to take follow-on actions,
such as e-commerce
-- Clickthrough rates on End Cards of up to 25% supporting both
binge consumptions and direct e-commerce
-- Proprietary AI models for automated identification of logos,
people, speech and objects within videos to measure direct ROI from
video creation and marketing spend
-- Increased ability to drive contextual advertising as the
internet moves away from cookie-generated advertising
The MCN division manages 10,000 YouTube creator channels with
more than 11 billion annual video views. These generate revenue
from YouTube advertising. These YouTube creators have sought to
diversify their income streams and the products from the Group's
technology division are being integrated with MCN creator channels
to drive increased yield per view.
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