New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All
23 Abril 2024 - 4:00AM
Business Wire
- Generative Fill is even more powerful with all-new Reference
Image to jumpstart creative inspiration and deliver more control to
one of Photoshop’s most popular features
- New Generate Image capabilities directly in workflows bring
ideation and creation closer together than ever before – shortening
the distance between the blank page and amazing creative
content
- Latest Photoshop innovations are powered by new Firefly
Image 3 Foundation Model that deliver major advancements in quality
and creative control
Today, at MAX London – The Creativity Conference – Adobe
(Nasdaq:ADBE) unveiled the all-new Photoshop (beta) with
breakthrough advancements in Generative Fill now with Reference
Image, delivering greater control for creators and superpowers for
all Photoshop users to confidently create amazing images. Powered
by Adobe Firefly Image 3 Foundation Model, these innovations are
ushering in a new era of the world’s leading image editing app with
powerful generative AI capabilities deeply integrated into the
workflows that creators know and love. New features including
Reference Image, Generate Image, Generate Similar, Generate
Background and Enhance Detail enable everyone to bring their
creative vision to life in seconds.
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Generate Image shortens the distance between the blank page and
amazing results so people at every skill level have the tools they
need to jumpstart their creativity. Firefly Image 3 Foundation
Model is available directly in Photoshop and the Firefly web app
where it supercharges the popular Generative Fill and Generative
Expand capabilities. These new features empower everyone to
generate infinite background variations, create a multitude of
design concepts with differentiated color and style and bring to
life detailed scenes from scratch with complete control.
“This massive new update to Photoshop takes creativity to
unprecedented levels – whether you are a professional or brand new
to Photoshop,” said Ashley Still, senior vice president, Creative
Product Group at Adobe. “Through new Firefly-powered features in
Photoshop, we are bringing ideation and creation closer together
and making editing images both more powerful and approachable so
everyone can realize their creative vision.”
Transforming Ideation to Creation with New Levels of Creative
Control
Photoshop’s new innovations further enhance and accelerate
creative workflows, empowering users to make complex edits and
create unique designs while saving time. By bringing ideation and
creation together in one workflow, they deliver new levels of
control and help everyone bring their creative vision to life at
the speed of imagination:
- Reference Image helps creatives achieve the outputs they
imagine, using user-selected images as generative inspiration.
- Text to Image with Generate Image shortens the distance
between the blank page and amazing content with full text to image
capabilities directly within Photoshop for the first time.
- Generate Background replaces and creates backgrounds,
making it easier than ever to generate content that seamlessly
blends into existing images.
- Generate Similar lets creators iterate with variations
they select, to explore creation ideas more deeply with more
precise control.
- Enhance Detail fine-tunes images to improve sharpness
and clarity.
Photoshop is introducing additional valuable tools for design
and creation:
- Adjustment Brush enables users to easily apply
non-destructive adjustments to specific portions of images.
- Improved Font Browser delivers real-time access to
Adobe’s over 25,000 fonts in the cloud – without leaving Photoshop
– so users can find the perfect type for any project.
- Adjustment Presets enables creators to effortlessly
change the appearance of images with filters that apply effects in
a single click and with the ability to create and save customized
presets as well.
Adobe has over a decade-long history of AI innovation,
delivering hundreds of intelligent capabilities that hundreds of
millions of people in the creative community rely upon in their
workflows every day. Last May, Photoshop’s Generative Fill and
Generative Expand unlocked a new era for Creative Cloud, resulting
in an unprecedented community response: Users have already
generated over 7 billion images with Firefly since launch, and have
adopted Generative Fill at 10X the rate of other popular Photoshop
features. Thanks to the breakthrough Firefly Image 3 Model, the
latest version of Photoshop produces even more lifelike and
realistic imagery with the Generative Fill and Generative Expand
tools.
Adobe Firefly was trained on licensed content, such as Adobe
Stock. It was designed to generate content for commercial use that
does not infringe on copyright and other intellectual property (IP)
right such as trademarks and logos. Adobe uses a multi-layered,
continuous review and moderation approach to block and remove
content that violates Adobe’s policies and offers customers IP
indemnification for Firefly generated content.
Commitment to Responsible Innovation
Adobe is committed to developing AI in accordance with the
company’s AI Ethics principles of accountability, responsibility,
and transparency. In a recent Adobe study, 76% of U.S. consumers
emphasized the importance of knowing if online content is
AI-generated. To provide transparency around the use of AI within
Adobe’s applications, Firefly-powered features in Photoshop will
automatically attach Content Credentials to the content. Like a
nutrition label for digital content, Content Credentials are
tamper-evident metadata that can provide more information about the
content, including whether AI was used in the creation or editing
process.
Content Credentials are built on the C2PA open standard and
supported by the Adobe-led Content Authenticity Initiative (CAI),
which was founded in 2019 to increase trust in the digital
ecosystem. Today, the CAI has grown into a global coalition of over
2,500 members across tech, policy, media companies, creative
professionals, researchers and more, all working together to add
transparency to digital content.
Community Inspiration
Connect with your favorite designers and Creative Cloud
evangelists as they live stream their Photoshop and Firefly tips
and tricks on 23 April from 4 am and 2 pm PT as they answer
questions.
Availability
Photoshop’s latest release is available today in the Photoshop
desktop (beta) app and will be generally available later this
year.
Adobe MAX
Adobe MAX London (April 23, 2024) brings together diverse and
vibrant creative communities from around the world for a uniquely
immersive and engaging experience, showcasing the latest Adobe
products, features and innovations. MAX London is packed with
creative luminaries, musical performances and global, collaborative
art projects and round-the-clock networking. Speakers such as
documentary presenter Louis Theroux, filmmaker and photographer
Margot Bowman and multi-disciplinary artist and designer Yinka
Ilori will inspire and entertain audiences with their stories and
insights into their creative processes. Adobe MAX will also
showcase how Adobe is using Firefly with Creative Cloud, Express
and Experience Cloud to power a world-class event experience.
Virtual event attendees can livestream keynotes here starting 23
April, 2024 at 2 am PT. Adobe is bringing MAX to Miami from October
14-16. For more information and to register for MAX, visit
max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240423274055/en/
PR Contact Erin Di Leva Adobe edileva@adobe.com
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