SHANGHAI, April 19,
2024 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and
HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading
brand e-commerce solution provider and digital commerce enabler in
China, today announced the
appointment of Ms. Catherine Zhu as
Chief Financial Officer, effective immediately. Mr. Arthur Yu, who has served as the Company's Chief
Financial Officer since 2020 and President of Baozun E-commerce
("BEC") at its initiation last year, will retain and focus on his
role as President of BEC.
Mr. Vincent Qiu, the Founder,
Chairman and Chief Executive Officer of Baozun, commented, "We are
delighted to welcome Catherine to our senior management team.
Catherine's proven track record in financial management, along with
her four-year experience at Baozun, has provided her with a good
understanding of our business dynamics and company culture. We
extend our gratitude to Arthur for his exceptional dedication in
carrying dual roles over the past year, and we are excited that he
can now focus his efforts on leading a stronger BEC. With
strengthened leadership and greater business diversification, we
are confident with our execution and roadmap."
Mr. Arthur Yu, President of
Baozun e-Commerce, stated, "I'm pleased to welcome Catherine to her
role as CFO. It has been a great pleasure working with Catherine
over the last four years and witnessing her advancement in her
career at Baozun. With this smooth transition of the CFO position
to a capable successor, I can now direct my focus towards leading
BEC through our next phase of growth."
Ms. Catherine Zhu is a seasoned
finance executive with extensive experience in leading finance
operations across diverse industries. She joined Baozun in 2020 as
Director of Finance, held a number of positions with us thereafter
and currently serves as Vice President of Finance. Before joining
Baozun, Catherine held key roles in various organizations from 2013
to 2020, including IBR Ltd, Cue & Co., Xperience Communications
(Shanghai) Co., Ltd., Porsche
Centre Shanghai Waigaoqiao Limited and Lend Lease Project
Management & Construction (Shanghai) Co Ltd. She started her career at
KPMG Shanghai as an Audit Manager from 2005 to 2013. Catherine
holds a bachelor's degree in Business Administration from Shanghai
International Studies University and is certified by the Chinese
Institute of Certified Public Accountants (CICPA) and holds a
Certified Internal Auditor (CIA) certificate.
Safe Harbor Statements
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of
the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident,"
"potential," "continues," "ongoing," "targets," "guidance," "going
forward," "looking forward," "outlook" or other similar
expressions. Statements that are not historical facts, including
but not limited to statements about Baozun's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to Baozun's filings with the United States Securities
and Exchange Commission and its announcements, notices or
other documents published on the website of The Stock Exchange
of Hong Kong Limited. All information provided in this announcement
is as of the date hereof and is based on assumptions
that Baozun believes to be reasonable as of this date,
and Baozun undertakes no obligation to update such
information, except as required under applicable law.
About Baozun Inc.
Founded in 2007, Baozun Inc. is a leader in brand
e-commerce service, brand management, and digital commerce service.
It serves more than 450 brands from various industries and sectors
around the world, including East and Southeast
Asia, Europe and North America.
Baozun Inc. comprises three major business lines
-- Baozun e-Commerce (BEC), Baozun Brand
Management (BBM) and Baozun International (BZI) and
is committed to accelerating high-quality and sustainable growth.
Driven by the principle that "Technology Empowers the Future
Success", Baozun's business lines are devoted to empowering their
clients' business and navigating their new phase of
development.
For more information, please
visit http://ir.baozun.com.
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com
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SOURCE Baozun Inc.