Sharecare and WCG Join Forces to Launch Healthcare Industry's First-Ever Analytics-Powered Digital Engagement Platform
01 Noviembre 2011 - 6:00AM
Marketwired
Sharecare, an interactive social Q&A platform, and WCG, a
market-leading digital communications agency, today announced a
partnership service, SharecareNow, powered by WCG. As the
healthcare industry's first digital platform, SharecareNow, powered
by WCG, offers real-time analytics on patient healthcare trends,
conversations and key online influencers. Through these insights,
consumers, physicians, health and wellness brands and healthcare
organizations will have more meaningful online conversations on
Sharecare and throughout the web.
The service offers clients access to a suite of tools, research
and social media analytics to identify the channels, conversations,
authors, article sources, themes and terms most relevant to
healthcare brands and organizations online and in real-time.
"WCG shares our mission to help transform health through greater
information sharing and engagement," said Jeff Arnold, chairman and
chief architect of Sharecare. "Together, we realized it wasn't
enough to simply create a social service for health and wellness
brands. We had to add the critical analytics component to identify
who is participating in and driving the conversations relevant to
these brands, and how to talk with these authors or organizations.
This is what we have created in partnership with WCG."
Through a dashboard interface, health and wellness brands and
leading healthcare organizations will be able to monitor online and
social media activity, create relevant content and educate
consumers through a targeted engagement strategy. The SharecareNow,
powered by WCG platform also ensures that engagement between
patients, caregivers and health and wellness brands complies with
FDA-regulated communication requirements for pharmaceutical,
medical device and diagnostics companies.
The partnership brings together Sharecare's foundation in
providing trusted, expert healthcare content and advanced
technology infrastructure with WCG's industry-leading social media
analytics and healthcare communications experience.
"In today's online environment, patients and caregivers are
inundated by misinformation, much of which is spam content found on
unreliable blogs," said Bob Pearson, Chief Technology and Media
Officer of WCG. "By combining Sharecare's trusted health and
wellness expert network and content with WCG's industry-leading
social media analytics, SharecareNow will help top healthcare
organizations navigate this noise and confusion through
unparalleled data and insights, and find the precision necessary
for them to help people lead healthier lives."
As part of this important collaboration, Sharecare and WCG will
also publish the "SharecareNow 10" -- individually ranked lists of
the top 10 online influencers within various health and wellness
topics. These influencers may range from physician, patient and
caregiver bloggers to reporters and medical contributors at
national publications. The lists will be published online and will
cover a broad spectrum of conditions, ranging from diabetes to
allergies to fibromyalgia to women's health.
About Sharecare Launched in 2010 and based
in Atlanta, GA, Sharecare's mission is to greatly simplify the
search for high-quality healthcare information and answer the
world's questions of health. Created by Jeff Arnold and Dr. Mehmet
Oz, in partnership with Harpo Studios, HSW International (NASDAQ:
HSWI), Sony Pictures Television, and Discovery Communications, the
Sharecare interactive social Q & A platform allows people to
ask, learn and act upon questions of health and wellness. The
company's innovative approach provides a wide array of expert
answers to each question ranging from hospitals to MDs to
non-profits to healthcare companies to active health consumers,
ultimately creating a community where healthcare knowledge is
built, shared and put into practice.
Follow us on Twitter @SharecareNow Find us on Facebook Read our
Sharecare Blog Watch us on YouTube
About WCG Led by Chairman and CEO Jim
Weiss, WCG is an independent company focused on integrated
corporate and product marketing and communications for some of the
world's leading companies, with offices in San Francisco, New York,
Chicago, Washington, D.C., Austin and London. Over the past 10
years, WCG has received numerous industry awards, including "2011
Digital Agency of the Year," and "2011 Global Healthcare Agency of
the Year." WCG currently works with more than 60 of the top
healthcare brands worldwide, from pharmaceuticals and medical
devices to overall corporate presence. The company's seasoned
professionals specialize in social media analytics, online
strategy, branding, design, digital and traditional marketing,
corporate and product PR, media, investor and advocacy relations,
clinical trial recruitment and grassroots direct-to-patient
communications campaigns.
For more information, please visit http://now.sharecare.com and
www.wcgworld.com
Follow us on Twitter @WCGWORLD Find us on Facebook Read our
CommonSense Blog Watch us on YouTube
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Contacts: Brooke Bullen WCG on behalf of Sharecare
415-946-1070 bbullen@wcgworld.com
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