Norton Study:
Nearly three-quarters report children accessing mature and
inappropriate content and giving away personal information while
unsupervised
TEMPE,
Ariz., July 19, 2022 /PRNewswire/ -- A new survey
by Norton, a consumer Cyber Safety1 brand of
NortonLifeLock (NASDAQ: NLOK), reveals that parents of children
under 18 are overly trusting of children using their devices. A
vast majority (66%) say they trust their children to browse the
internet unmonitored, despite nearly three-quarters (72%) reporting
their kids have participated in risky online activities, like
accessing mature content and giving away personal information,
while using a parent's device without their permission.
"As the father of a young daughter, concerns around her online
safety keep me up at night," said Darren
Shou, Head of Technology, NortonLifeLock. "While there's no
foolproof solution, having frequent conversations as a family about
Cyber Safety and being inherently skeptical about anything you come
across online are some of the things families can do to live their
digital lives more safely."
The study found 72% of parents with children under the ages of
18 say their children have used a parent's device without their
permission. While on the parent's device, children frequently
engaged in risky online activities, including clicking on a
suspicious link (27%), accessing mature or age-inappropriate
content (25%), or giving away personal information (24%). Whether
these actions are intentional or not, they create significant risk
to the child and family's online safety.
Cybercriminals and bad actors are becoming more sophisticated in
their tricks and tactics every day. It's no surprise then that 78%
of Americans believe it's difficult for parents to keep children
safe when they are online, and 92% agree that it's more important
now than ever before for parents to talk to their children about
Cyber Safety.
To help combat these issues, Norton helps families stay safe
online with products like Norton Family, which enables parents to
manage and monitor their children's online activities. Norton also
provides education, tools and resources in concert
with National PTA including the recently updated
family-focused online safety tool, The Smart Talk.
To view the study's full results and accompanying visual assets,
please visit the 2022 Norton Cyber Safety Insights Report: Special
Release – Home & Family press kit at:
https://www.nortonlifelock.com/us/en/newsroom/press-kits/2022-norton-cyber-safety-insights-report-special-release-home-and-family/
About the 2022 Norton Cyber Safety Insights Report: Special
Release – Home & Family
The research was conducted
online in the United States by The
Harris Poll on behalf of NortonLifeLock among 1,003 adults aged
18+, of which 373 are parents of children under 18. The survey was
conducted May 16 – June 2, 2022. Data are weighted where necessary
by age, gender, race/ethnicity, region, education, marital status,
household size, and household income to bring them in line with
their actual proportions in the population.
About NortonLifeLock Inc.
NortonLifeLock Inc. (NASDAQ: NLOK) is a global leader in consumer
Cyber Safety, protecting and empowering people to live their
digital lives safely. We are the consumer's trusted ally in an
increasingly complex and connected world. Learn more about how
we're transforming Cyber Safety at NortonLifeLock.com.
1 No one can prevent all cybercrime or identity
theft.
Yosha Brunson
Kuhl
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Erin Farkaly
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NortonLifeLock
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Edelman for
NortonLifeLock Inc.
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480-457-2132
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973-715-6716
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Yosha.BrunsonKuhl@NortonLifeLock.com
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Erin.Farkaly@edelman.com
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SOURCE NortonLifeLock Inc.