New ''SMS with Attachments'' Service Used by 18 Million Mobile Subscribers in China
18 Junio 2008 - 8:00AM
Business Wire
First you get the text message. And then the phone rings, playing
back a multimedia joke message sent by one of your friends. It�s
funny enough that you want to share it with others. It�s called SMS
(text) messaging with attachments, and it is the latest
revenue-generating service built using Open Access� media
processing boards from telecommunications services platform
provider NMS Communications. The SMS with attachments service,
developed by value-added service provider ChannelSoft, is available
to nearly 96 million China Unicom and China Mobile subscribers, and
has already been adopted by more than 18 million subscribers to
date. SMS with attachments allows users to send external multimedia
content to friends and family. Callers can subscribe to the service
and select attachments such as music, ringback tones, jokes, other
audio files and other forms of entertainment that they want to
share with friends. The operator will then send the SMS message
with the attachment to the recipient, who could then forward the
message to other friends. ChannelSoft expects the service to
continue to grow, increasing average revenue per user (ARPU), with
estimates topping $44 million for 2008. �Messaging continues to
drive revenues in the mobile industry, and SMS with attachments is
a new frontier for subscribers to share content,� said Wang
Wenyuan, assistant chief engineer of ChannelSoft. �The NMS Open
Access media processing boards provide the flexibility,
reliability, scalability and performance in an affordable board to
enable us to deliver these types of breakthrough services.�
ChannelSoft chose Open Access products because they are open,
high-density, affordable carrier-grade building blocks that give
developers the processing power and capacity needed to quickly
develop a fast-growing set of current and next-generation services.
The boards� scalability will enable ChannelSoft and its customers
to accommodate rapid adoption of SMS with attachments. �While text
messaging still enjoys the lion�s share of mobile messaging
revenues, operators are expanding their menus to give subscribers
more options that will, in turn, drive revenues,� said Jamie
Warter, vice president of marketing at NMS Communications. �SMS
with attachments is another great example of a creative service
developed by an innovative company like ChannelSoft using NMS Open
Access media processing boards.� About ChannelSoft ChannelSoft
(Beijing) Technologies Co., Ltd. is a leading provider of
communications software products and services in Mainland China,
dedicated to the research and development of technologies and
products for the converging networks of communications, computer
and cable TV. Visit www.channelsoft.com for more information. About
NMS Communications NMS Communications, a division of NMS
Communications Corporation (NASDAQ: NMSS), provides enabling
technology and tools for the rapid development and deployment of
value-added services on mobile and converged networks.
From�traditional voice mail and interactive voice response systems
to ringback tones, voice SMS, and interactive mobile video, NMS
platforms are used around the world as the foundation for a wide
range of revenue-generating video, voice and data
applications.�Visit www.nmscommunications.com for more information.
NMS Communications is a trademark of NMS Communications
Corporation. All other brand or product names may be trademarks or
registered trademarks of their respective holders.
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