Aaron Baker Named Atrinsic’s Executive Vice President of Global Sales
16 Octubre 2008 - 7:00AM
Business Wire
New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), a
premier Internet media and mobile entertainment company, today
announced that Aaron Baker has joined the Company as its Executive
Vice President of Global Sales. Previously, Mr. Baker served as
Vice President of Sales and Marketing of Pepperjam, a privately
held full-service Internet marketing company. At Pepperjam, Mr.
Baker was responsible for managing the sales organization and
service delivery with both agencies and direct advertisers across
search-engine marketing (PPC / SEO), affiliate marketing, and media
buying solutions. Mr. Baker is an alumnus of the United States
Military Academy at West Point and is involved in numerous
professional and civic organizations. Mr. Baker added, "The
convergence of Internet media and mobile represents one of the most
significant market opportunities over the next few years. Atrinsic
is a Company whose business model, technology, and advertiser
service offerings are uniquely positioned to capitalize on this
opportunity, and I�m excited to join Atrinsic to support its growth
platform as a public listed company." Burton Katz, the Company�s
CEO, commented, "Aaron is an executive with a well-rounded track
record of success with particular emphasis in search engine and
affiliate marketing. Coming from the advertising industry Aaron
brings a wealth of experience to our business model and understands
how to manage rapid organic and acquisitive growth and drive an
integrated sales effort across all of our media formats. We are
excited to add Aaron to the Atrinsic team and believe he will
benefit our employees, customers and shareholders." About Atrinsic
New Motion, Inc., doing business as Atrinsic (NASDAQ: NWMO), is one
of the fastest growing digital advertising and entertainment
networks in the United States. Atrinsic brings together the power
of the Internet, the latest in mobile technology, and traditional
marketing/advertising methodologies, creating a fully integrated
vehicle for both entertainment content and brand-based and
performance advertising. Entertainment content is organized into
four strategic services -- digital music, casual games,
sweepstakes, and community and lifestyle. Brands include Altnet, a
mobile legal music download service featuring original artists,
GatorArcade, a premium online and mobile gaming site, Bid4Prizes, a
low-bid mobile auction game, and iMatchUp, one of the first
integrated web-mobile dating services. Feature-rich advertising
services include a mobile ad network, extensive search
capabilities, e-mail marketing, one of the biggest publisher
networks around at 8000+ and growing, and proprietary entertainment
content. Headed by a team of Internet, new media, entertainment and
technology professionals, the Company is headquartered in New York
and has offices in Irvine, CA, Seattle, WA, and Moncton, Canada.
Atrinsic was recently called "a company to watch" by Wireless
Business Forecast, and the Company�s mobile content capabilities
were named a "rival to those of their mainstream-media
counterparts" by Wired Magazine. For more information, please visit
www.atrinsic.com. Forward-Looking Statements This news release
includes forward-looking statements, including those regarding the
anticipated financial results and enhanced profitability of the
company. These statements are based on certain assumptions and
reflect our current expectations. Statements including words such
as �anticipate,� �propose,� �estimate,� �believe� or �expect� and
statements in the future tense are forward-looking statements.
These forward-looking statements involve known and unknown risks,
uncertainties and other important factors that could cause the
actual results, performance or achievements to differ materially
from any future results, performance, or achievements discussed or
implied by such forward-looking statements. Some of the factors
that could cause results to differ materially from the expectations
expressed in these forward-looking statements include the
following: disruption from the company�s recently completed merger
with Traffix, Inc. which make it more difficult to maintain
relationships with customers, employees or suppliers; risks related
to the successful offering of the company�s products and services;
the risk that the anticipated benefits of the merger with Traffix
may not be realized; and other risks that may impact New Motion�s
businesses, some of which are discussed in the company�s reports
filed with the Securities and Exchange Commission (the �SEC�) under
the caption �Risks That Could Affect Future Results� or �Risk
Factors.� Copies of New Motion�s filings with the SEC can be
obtained at the SEC�s website at www.sec.gov. You can also obtain
New Motion�s report through its website at http://www.atrinsic.com.
Any forward-looking statement is qualified by reference to these
risks, uncertainties and factors. If any of these risks or
uncertainties materializes, the operating results of New Motion
could suffer, and actual results could differ materially from the
expectations described in these forward-looking statements.
Forward-looking statements speak only as of the date of the
document in which they are made. These risks, uncertainties and
factors are not exclusive, and New Motion undertakes no obligation
to publicly update or revise any forward-looking statements to
reflect events or circumstances that may arise after the date of
this release.
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