"Sweet on Protein" introduces Quest's latest
creative campaign, showcasing the brand's new protein-packed baked
goods lineup.
DENVER, Oct. 29,
2024 /PRNewswire/ -- Quest, a leading brand under
Simply Good Foods and innovator in the active nutrition category,
announced the launch of its new "Sweet on Protein" campaign, an
extension of the successful "It's Basically Cheating" campaign.
This new initiative introduces Quest's Bake Shop line of
protein-rich baked goods, designed to satisfy sweet cravings
without compromising on flavor.
The "Sweet on Protein" campaign is rolling out across multiple
platforms, including film, digital, social and out-of-home (OOH)
advertising. This campaign highlights the new Quest Bake Shop
lineup, featuring protein-rich Blueberry Muffins, Chocolate Chip
Muffins and Chocolate Brownie flavors that deliver on satisfying
sweet cravings without sacrificing flavor. The campaign celebrates
a nostalgic indulgence that's packed with protein, reinforcing
Quest's commitment to providing delicious, protein-forward
treats.
"The 'Sweet on Protein' campaign builds on the success of our
'It's Basically Cheating' initiative, bringing a new level of
excitement to the Quest brand with our innovative Bake Shop line,"
said Stuart Heflin, SVP and General
Manager at Quest Nutrition. "This campaign is a perfect reflection
of our mission to offer high-protein products that don't sacrifice
on taste, and we can't wait for our consumers to try these
delicious new offerings."
This campaign also marks the first major initiative under Simply
Good Foods' newly formed partnership with Publicis Groupe's SG1,
which now serves as Simply Good Foods' bespoke integrated agency of
record. Publicis SG1 will lead the creative development, media
planning and buying, public relations, digital, and influencer
strategies that support the "Sweet on Protein" campaign and future
brand initiatives for both Quest and Atkins brands.
The Quest Bake Shop line is available nationally at major
retailers, including Amazon, Walmart, Target, and Kroger. This
launch sets the stage for continued collaboration between Simply
Good Foods and Publicis SG1, reinforcing their shared commitment to
innovation and consumer engagement.
Link to Assets:
Quest Bake Shop – Sweet on Protein
– Chocolate Chip
Muffin
https://youtu.be/Gang6c4z51g
Quest Bake Shop – Sweet on Protein – Blueberry
Muffin
https://youtu.be/WE5Q1MkfGuw
Quest Bake Shop – Sweet on Protein –
Brownie
https://youtu.be/aCS_JFQLxKw
For more information, please contact:
Alyssa Cordero
Senior Manager, Brand Engagement
animedez@simplygoodfoodsco.com
About The Simply Good Foods Company
The Simply
Good Foods Company (Nasdaq: SMPL), headquartered
in Denver, Colorado, is a consumer packaged food and
beverage company that is bringing nutritious snacking with
ambitious goals to raise the bar on what food can be with trusted
brands and innovative products. Our product portfolio consists
primarily of protein bars, ready-to-drink (RTD) shakes, sweet and
salty snacks, and confectionery products marketed under the
Atkins™, Quest™, and OWYN™ brands. We are a company that aims to
lead the nutritious snacking movement and is poised to expand our
healthy lifestyle platform through innovation, organic growth, and
investment opportunities in the snacking space. To learn more,
visit http://www.thesimplygoodfoodscompany.com.
The Quest™ brand aims to revolutionize snacking by providing
products that are big on protein, low on sugar and huge on taste.
The current product line is inclusive of bars, salty snacks,
cookies, candy, shakes, protein powders and pizza. To learn more,
visit QuestNutrition.com.
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SOURCE Simply Good Foods USA,
Inc.