SOBRsafe Launches Touch-Based
Alcohol Monitoring Band and New Partnership with North-Star Care,
Initiating a New Era of Effective Alcohol Treatment
Fitness-style alcohol monitoring wearable, SOBRsure™, could
revolutionize Alcohol Use Disorder care and the $38 billion alcohol
rehabilitation industry
Denver, CO, July 26, 2022 --
InvestorsHub NewsWire -- SOBR
Safe, Inc. (Nasdaq:
SOBR) (SOBRsafe™ or the Company), providers of
game-changing alcohol monitoring solutions, today announced the
launch of SOBRsure™, an alcohol monitoring band for alcohol
treatment programs. SOBRsure is intended to help accelerate
intervention and improve recovery rates, potentially enhancing
patient quality of life and decreasing the financial burden to
insurers.
The band will be pioneered by North-Star
Care (North-Star), an
innovative virtual reality treatment platform, in a partnership
agreement also announced today. The agreement calls for an initial
1,150 white label bands; North-Star intends to deploy them through
the end of the year and anticipates up to 7,500 patients in the
first year of the program. SOBRsafe's revenue model consists of a
one-time unit purchase fee and a per user monthly subscription
fee.
Together, with unique touch-based and virtual reality technologies,
SOBRsafe and North-Star are ushering in a new era of effective,
patient-centered alcohol rehabilitation care. SOBRsure is a
preventative alcohol monitoring system designed specifically for
alcohol rehabilitation. The fitness-style, privacy-forward wearable
alcohol monitoring band provides continuous remote reporting,
geolocation and removal alerts. For the first time, patients now
have a streamlined, modern solution to proactively manage and
monitor their progress and goals, while telehealth professionals
are provided with added insight into the optimal treatments needed
– all virtually, and all in real time.
"We are thrilled to launch our wearable band for alcohol
rehabilitation programs, empowering patients and physicians alike
to actively and privately manage recovery goals and treatment,
while also reducing overall operation and insurance costs and
helping to save lives," said Michael Watson, Chief Revenue Officer of
SOBRsafe. "By using SOBRsure to inform patient care, our
partnership with North-Star demonstrates that new technologies play
a vital role in improving existing rehabilitation models, and
serves as a replicable blueprint for other rehabilitators to
implement technology-based solutions as well."
Approximately 15
million Americans are
experiencing Alcohol Use Disorder (AUD), a component of the
$38
billion addiction and
substance rehabilitation industry in the United States. While
insurance providers were projected to spend $280
billion
across all substance abuse and
mental health spending in 2020 – a
$109 billion increase over the past ten years – it is estimated
that 90%
of individuals with AUD
deviate from their recovery plan within four years of treatment,
demonstrating how existing rehabilitation processes are not
conducive to long-term success for patients experiencing
AUD.
Breaking from the traditional rehabilitation model with the first
entirely virtual AUD rehabilitation program in the country,
North-Star Care leverages digital technologies including virtual
reality, telehealth, wearable monitoring devices,
pharmaco-genomic-based medical treatments and other evidence-based
interventions to dramatically improve treatment outcomes. SOBRsure
will now be added to this toolset, offering North-Star Care a new
way to help patients with real-time monitoring, intervention and
better-informed long-term treatment for patients, all while
maintaining the most stringent patient privacy and
confidentiality.
"Our mission is to change the conversation about Alcohol Use
Disorder and guide our patients to wellness, where they are not
held to unrealistic expectations, but rather, have control over
their choices around alcohol consumption," said Amanda Wilson MD, founder and CEO of
North-Star Care Inc. "SOBRsafe's alcohol monitoring band is
an innovative new technology that allows us to do just that through
a wearable built entirely around the concept of prevention that
increases insight into patients' progress, and enables vastly more
accurate and effective treatment."
SOBRsure is available for pre-order now. For
more information, contact CRO Michael Watson at michael.watson@sobrsafe.com.
---
About SOBRsafe™
The annual cost of alcohol abuse in the U.S. is $249 billion.
Nearly half of all industrial accidents with injuries are
alcohol-related, and 1-in-10 U.S. commercial drivers test positive
for alcohol (the highest rate worldwide). In response, Denver-based
SOBRsafe™ has developed a proprietary, touch-based identity
verification, alcohol monitoring and cloud-based reporting system.
The technology is transferable across innumerable form factors,
including stationary access control, personal wearables and for
telematics integration.
A preventative solution in a historically
reactive industry, it is being deployed for commercial fleets and
workplaces; other intended applications include managed care and
young drivers. This patent-pending alcohol monitoring solution
helps prevent an intoxicated worker from taking the factory floor,
or a driver the vehicle keys. An offender is immediately flagged,
and the employer (or parent, rehab sponsor, etc.) is empowered to
take the appropriate corrective actions. At SOBRsafe, we are
creating a culture of prevention. (www.SOBRsafe.com)
Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and
risks. This press release contains forward-looking statements that
involve substantial uncertainties and risks. These forward-looking
statements are based upon our current expectations, estimates and
projections about our business, and reflect our beliefs and
assumptions based upon information available to us at the date of
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"expects," "plans," "anticipates," "believes," "estimates,"
"predicts," "potential," "continue," and other similar terms. These
forward-looking statements include, among other things, plans for
proposed operations, descriptions of our strategies, our product
and market development plans, and other objectives, expectations
and intentions, the trends we anticipate in our business and the
markets in which we operate, and the competitive nature and
anticipated growth of those markets. We caution readers that
forward-looking statements are predictions based on our current
expectations about future events. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties and assumptions that are difficult to predict. Our
actual results, performance or achievements could differ materially
from those expressed or implied by the forward-looking statements
as a result of a number of factors including, but not limited to,
the risks and uncertainties discussed under risk factors in our
registration statement on Form S-1, as amended (File No.
333-262665) as well as our other filings with the SEC. We undertake
no obligation to revise or update any forward-looking statement for
any reason.
Contact SOBR Safe,
Inc.:
investor.relations@sobrsafe.com