SANTA
MONICA, Calif., Oct. 26,
2023 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE),
the easiest, most efficient and transparent online destination for
buying and selling new and used vehicles, has announced a new
partnership with Car and Driver, the world's largest
automotive media brand and trusted guide for in-market vehicle
shoppers. The partnership began in August
2023, with TrueCar powering new and used car shopping
experiences for CarandDriver.com's 15 million users.
Founded in 1955, Car and Driver is the definitive
voice for car shoppers and is dedicated to delivering expert
content and leading-edge insights on all things related to new,
used and pre-owned vehicles. With the most comprehensive vehicle
testing, research, and reviews in the automotive category, Car
and Driver provides the most trusted car-shopping experience
for consumers and deep engagement for auto manufacturers and
dealers. Car and Driver is managed by Hearst Autos, the
leading automotive media organization in the world that connects
car buyers, owners and enthusiasts to the information they need,
the experiences they crave and the stories they love — while
connecting automotive marketers to this audience of unrivaled
breadth. Hearst Autos also includes leading brands Autoweek,
Bring a Trailer and Road & Track.
"We are excited to bring such a renowned brand like Car and
Driver into the TrueCar network and to provide its users with a
seamless car shopping experience, easing what may feel like a
complicated process," said Jantoon Reigersman, President and CEO of
TrueCar.
The TrueCar-powered car buying experience is currently
integrated within Car and Driver's model review pages, a
destination that millions of in-market shoppers visit on a monthly
basis to research and discover their next vehicle. Additionally,
the companies will be working closely to expand integrations within
other high-intent car buying pages throughout the site.
"Our mission at Car and Driver is to provide the most
comprehensive reviews, data and testing to help guide shoppers down
the path to purchase as they search for their ideal vehicle,"
said
Nick Matarazzo, president of
Hearst Autos. "TrueCar's deep knowledge of the marketplace and
extensive dealer network is a true win for our audience."
The new partnership with Car and Driver allows TrueCar to
broaden its reach and provide even more users with a smooth car
shopping experience. The partnership also enables TrueCar dealers
to expand the visibility to their inventory. Currently TrueCar
powers auto-buying programs for over 250 leading brands.
About TrueCar
TrueCar is a leading automotive digital
marketplace that lets auto buyers and sellers connect to our
nationwide network of Certified Dealers. With access to an
expansive inventory provided by our Certified Dealers, we are
building the industry's most personalized and efficient auto
shopping experience as we seek to bring more of the process online.
Consumers who visit our marketplace will find a suite of vehicle
discovery tools, price ratings and market context on new, used and
Certified Pre-Owned vehicles. When they are ready, shoppers in
TrueCar's marketplace can connect with a Certified Dealer in our
network, who shares our belief that truth, transparency and
fairness are the foundation of a great auto shopping experience. As
part of our marketplace, TrueCar powers auto-buying programs for
over 250 leading brands, including AARP, Sam's Club, Navy Federal
Credit Union and American Express.
For more information, please visit www.truecar.com, and
follow us on LinkedIn, Facebook or Twitter.
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SOURCE TrueCar.com