ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities
07 Septiembre 2023 - 8:00AM
Business Wire
Integration Allows ZoomInfo’s MarketingOS
Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver
Ads Internationally
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find,
acquire, and grow customers, today announced a strategic
integration with global advertising technology leader The Trade
Desk. Leveraging The Trade Desk’s industry-leading platform,
ZoomInfo has expanded its omnichannel ad network to access more
premium publishers and deliver display, video, and audio ads
internationally for the first time.
MarketingOS, ZoomInfo’s account-based marketing (ABM) platform,
is the ideal hub for executing business-to-business (B2B)
advertising campaigns, offering dynamic intent market signals and
entire categories of intent data that aren’t available anywhere
else. It offers the industry’s first in-house B2B demand-side
platform (DSP), focused on meeting the needs of companies doing
true B2B account-based marketing, and optimized to match critical
account context, not high-level insights.
By directly integrating with top exchanges and supply-side
platforms (SSPs), MarketingOS enables customers to buy ads through
real-time auctions for placement in top-tier business publications.
On the back end, ZoomInfo takes users’ customized audiences and
campaign information and executes campaigns programmatically via
The Trade Desk’s ad auction process.
MarketingOS customers can now create advertising campaigns that
leverage the power of The Trade Desk’s platform innovation,
capitalizing on its access to the industry’s widest reach of
available inventory. With improved domestic reach and the ability
to target new international audiences, customers should see
improved campaign performance and better ROI, leading to sustained
business growth.
“MarketingOS is the optimal solution for companies looking to
target advertising to B2B buyers in a data-driven way,” ZoomInfo
Chief Marketing Officer Bryan Law said. “Our industry-leading
audience creation capabilities are built on the strongest data
foundation in the market, and with The Trade Desk expanding our
reach, we can now deliver the best of both worlds. This partnership
opens the door for our customers to scale their audiences and
unlock new avenues for customer acquisition.”
“In the world of B2B marketing, companies have tremendous
opportunity to supercharge their advertising campaigns, bringing
them closer to the right audience,” said Ed Chater, SVP of Global
Client Service at The Trade Desk. “ZoomInfo is leading the way for
B2B and account-based marketing via their MarketingOS platform, and
we’re excited to see our innovation power their capabilities that
leverage data and decisioned media buying. This is even more
exciting when thinking about the available inventory, including
connected TV, that can be bought programmatically, which really can
change the way B2B marketers plan and execute their campaigns.”
This integration is currently available to U.S. customers. For
more information, please visit ZoomInfo’s audience-based
advertising page.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for
businesses to find, acquire, and grow their customers. It delivers
accurate, real-time data, insights, and technology to more than
35,000 companies worldwide. Businesses use ZoomInfo to increase
efficiency, consolidate technology stacks, and align their sales
and marketing teams — all in one platform. ZoomInfo is a recognized
leader in data privacy, with industry-leading GDPR and CCPA
compliance and numerous data security and privacy certifications.
For more information about how ZoomInfo can help businesses grow
their revenue at scale, please visit www.zoominfo.com.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura, CA,
The Trade Desk has offices across North America, Europe, and Asia
Pacific. To learn more, visit thetradedesk.com or follow us on
Facebook, Twitter, LinkedIn and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20230907586183/en/
Media Rob Morse Senior Communications Manager
pr@zoominfo.com
ZoomInfo Technologies (NASDAQ:ZI)
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