- The PROTALITY™ brand provides nutritional support for adults
pursuing weight loss in the form of a high-protein nutrition shake
featuring a blend of fast- and slow-digesting protein designed to
feed muscles for up to seven hours
- As people eat less and lose weight, a portion of what's lost
may be from muscle, which is vital to overall health and physical
functioning
- More than 7 in 10 adults are overweight or have obesity in the
U.S. and many turn to diets, whether combined with medication,
surgery or calorie restriction, to lose weight and improve overall
health1
ABBOTT
PARK, Ill., Jan. 31,
2024 /PRNewswire/ -- Abbott (NYSE: ABT), a global
leader in science-based nutrition, announced today the launch of
its new PROTALITY™ brand. The high-protein nutrition shake is
the first product in this line to support the growing number of
adults interested in pursuing weight loss while maintaining muscle
mass and good nutrition.
Losing weight is a complex and personal process. Nearly half of
U.S. adults attempted to lose weight in the past
year.2 Whether pursuing weight loss by taking
GLP-1 medications, undergoing a weight-loss surgery or following a
calorie-restricted diet,3,4,5
people risk losing 11-50 percent
muscle6,7,8 which plays an
integral role in daily activities, movement and energy metabolism.
Protein can help preserve muscle as people lose weight.
To preserve muscle mass during weight loss, research shows
adults may need at least 50 percent more protein than the
Recommended Dietary Allowance
(RDA).9,10,11,12 High
protein consumption can also support weight loss
maintenance.13,14,15,16
''It's critical for adults on weight loss regimens to prioritize
good nutrition to ensure they get enough micronutrients and protein
to preserve muscle mass while consuming limited calories,'' said
Hakim Bouzamondo, MD, MSC, MBA, division vice president of
Nutrition Research and Development at Abbott. ''We've studied
muscle health and nutrition for decades at Abbott. We understand
that a weight loss journey can be challenging, which is why we're
launching the PROTALITY brand to give adults nutritional products
with an excellent source of high-quality protein and nutrients to
support muscle health.''
The Importance of Preserving Muscle During Weight
Loss
There are more than 650 muscles in the human body.
Muscles help support daily activities, movement and energy
metabolism. Protein is an important building block for muscles, as
well as skin, tissue and bones, and plays a vital role in
metabolism, satiety and weight maintenance.
''We've learned from people on weight loss journeys — including
those on GLP-1 medications — that they experience decreased
appetite and thoughts of food,'' said Dominique R. Williams, MD, MPH, medical director
and obesity specialist at Abbott. ''Whether it's due to decreased
appetite or a busy schedule, it can be difficult for people losing
weight to get the protein, vitamins and minerals they need to
support their unique health goals. Our PROTALITY brand provides a
nutrient-dense option designed to address gaps that may result in
their diets.''
Targeted Nutrition to Feed Muscles and Busy
Lifestyles
PROTALITY is a new brand created for people
pursuing weight loss. The first product available is a high-protein
nutrition shake for people who may have difficulty getting enough
protein and other essential nutrients to support muscle mass and
function. The formulation is equivalent to the nutrition in
Abbott's successful Ensure® Max Protein drink and will
serve as a base to continue further innovations under the
brand.
''We're serving a new group of people who may be at a higher
nutritional risk because they may be overweight or have obesity and
use weight loss medications,'' said Bouzamondo. ''Abbott intends to
develop additional science-backed nutrition products and conduct
clinical research to address the targeted nutrition needs of people
losing weight.''
Each PROTALITY shake has key nutrients to support weight loss
journeys:
- 30 grams of high-quality protein to help preserve muscle
- 8 essential B vitamins for protein and energy metabolism
- 4 grams of comfort fiber for digestive health
- 1 gram of sugar
- 150 calories
- 25 vitamins and minerals
''As people start to see results from their weight loss
programs, many look for ways to maintain progress, including their
nutrition goals,'' added Williams. ''Whether that's planning meals
or snacks, they are looking for nutritious, easy protein options
like PROTALITY that work with their busy schedules and support
their personal nutrition goals.''
Individuals on a weight loss journey should always discuss their
nutritional plan with their healthcare provider.
PROTALITY Availability Online and at
Retailers
PROTALITY joins Abbott's trusted portfolio of
adult nutrition products that includes Ensure® and Glucerna®.
The new shake comes in Milk Chocolate and Vanilla flavors in
11-ounce, four-pack units. PROTALITY is now available at
Amazon.com, Walmart.com and Kroger.com and coming to stores
including Kroger, ShopRite (February), Albertsons (March), CVS
(March), Walmart (April), Publix (April), and Meijer (May).
Visit PROTALITYNutrition.com to learn more and follow us on
Instagram @PROTALITY_US and Facebook @PROTALITYUS.
About Abbott:
Abbott is a global healthcare leader
that helps people live more fully at all stages of life. Our
portfolio of life-changing technologies spans the spectrum of
healthcare, with leading businesses and products in diagnostics,
medical devices, nutritionals and branded generic medicines. Our
114,000 colleagues serve people in more than 160 countries.
Connect with us at www.abbott.com and
on LinkedIn, Facebook, Instagram, X and YouTube.
|
|
|
|
|
|
|
|
1 Fryar CD,
Carroll MD, et al. NCHS Health E-Stats, Centers for Disease Control
and Prevention. 2020. Updated Feb. 8, 2021.
|
2 Centers
for Disease Control and Prevention. NCHS Data Brief No. 313, July
2018.
|
3 Chaston
TB, et al. Int J Obes (Lond). 2007;31(5):743-750.
|
4 Pownall
HJ, et al. Obesity (Silver Spring). 2015;23(3): 565-572.
|
5 Sargeant
JA, et al. Endocrinol Metab (Seoul). 2019;34(3):
247-262.
|
6 Chaston
TB, et al. Int J Obes (Lond). 2007;31(5):743-750.
|
7 Pownall
HJ, et al. Obesity (Silver Spring). 2015;23(3):565-572.
|
8 Sargeant
JA, et al. Endocrinol Metab (Seoul). 2019;34(3): 247-262
|
9 Kim JE, et
al. Nutr Rev. 2016;74:210-224.
|
10 Soenen S, et al. J Nutr.
2013;143:591-596.
|
11 Layman
DK, et al. J Nutr. 2003;133:411-417.
|
12 Leidy HJ, et al. Obesity.
2007;15:421-429.
|
13 Drummen,
M. et al. Study. J Nutr. 2020;150:458-463.
|
14 Leidy, H.J. et al. Obesity
2007;15:421-429.
|
15 Lejeune, M.P. et al. Br J
Nutr.2005;93:281-289.
|
16 Claessens, M. et al. Int J Obes
(Lond). 2009;33:296-304.
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/abbott-launches-new-protality-brand-to-support-adults-on-their-weight-loss-journey-302048952.html
SOURCE Abbott