The 'Johnnie Walker Golf Collection'
celebrates the game as it swings towards a more vibrant,
accessible, fashionable and social future, reflecting the next
generation of Scotch whisky drinkers and golfers
NEW
YORK, May 30, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one blended
Scotch whisky, is reigniting its roots in golf - a game it has been
associated with for over a century - by bringing its bold,
progressive spirit to the beloved game. 'The Johnnie Walker
Clubhouse' – the brand's latest golf program – is designed to
excite the next generation of 21+ golfers and celebrate a
progressive new era of the sport, which has become more inclusive,
vibrant, and straight up more fun.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9269051-johnnie-walker-blended-scotch-whisky-brings-vibrancy-to-golf/
To tee off, Johnnie Walker has
teamed up with trendsetting golf apparel co-founders and brothers,
Will and Bert Brunner of Devereux
Golf, to create the first of three capsule collections that push
the boundaries of what Scotch and golf can be. The 'Johnnie Walker
Golf Collection' features hand stitched snapback hats, t-shirts
with bold graphics, and a golf towel in striking colors. Each item
brings modern yet functional fashion to the green by incorporating
stylish outfitting options that capture the essence of modern
golfing while honoring its rich heritage. This collaboration
celebrates the enduring bond between old and young, paying homage
to the traditions of the past while embracing the energy of the
future. Shop the
collection devereuxgolf.com/collections/johnnie-walker.
"When Johnnie Walker reached out to collaborate, we were
instantly in. Devereux Golf is all about the freedom of the game
and bringing people together, what better way to do that than with
the perfect accouterment to the game – Johnnie Walker," said Devereux co-founder
Bert Brunner. "When we started the
company in 2013, it was in the hopes of making golf a more
exciting, inclusive and inviting sport. Creatively speaking, this
collaboration is the perfect partnership since Johnnie Walker and Devereux are two brands that
have a deep, abiding love for the sport and a commitment to push
culture forward," added Devereux co-founder Will Brunner.
In addition to Johnnie Walker and
Devereux capsule collections that will drop over the next 18
months, 'The Johnnie Walker Clubhouse' will engage next-gen Scotch
drinkers and golfers with elevated hospitality experiences at major
golf tournaments across the country. The brand is also partnering
with Hypegolf as the presenting sponsor of the Hypegolf
Invitational LA 2024 and several other culture forward events
throughout the season.
"Golf has never been more popular, and brands like Devereux Golf
are welcoming all different types of people to experience the sport
in fun, new ways, just like we aim to do with Scotch," said
Josh Dean, Vice President of
Johnnie Walker and Buchanan's at Diageo North America. "We are
excited to team up with Devereux to reimagine the future of the
game through innovative cocktails, fresh lifestyle apparel and fan
experiences on and off the course."
Whether experiencing 'The Johnnie Walker Clubhouse' at a
tournament, or playing a round with friends, you can responsibly
enjoy these reimagined classic cocktails that toast the enduring
connection between Scotch and Golf.
- The KEEP WALKING 18 is an indulgent fusion of
flavors that elegantly combines the rich, peaty notes of Johnnie
Walker Black Label with the zingy freshness of lime cordial. The
whisky's inherent smokiness perfectly complements the spicy kick of
ginger beer, while the Angostura bitters add a complex layer of
aromatic herbs and spices.
- The Johnnie Palmer offers a unique twist on the
traditional Arnold Palmer by
blending the smooth, smoky undertones of Johnnie Walker Black Label
with the classic, crisp flavors of lemonade and ice cream. The
result is light tasting and sweet — the perfect cocktail to enjoy
on a sunny afternoon.
- Blue in One brings a touch of luxury to the green.
Served neat on a golf ball rock to enjoy the rich character of
Johnnie Walker Blue Label.
Johnnie Walker and Devereux
previewed the first capsule collection at the Charles Schwab
Challenge Memorial Day Weekend at the Colonial Golf Course's
14th Green, where invited guests 21+ could see the
merchandise enjoy the tournament while sipping on 'The Johnnie
Walker Clubhouse' cocktails. To find out where Johnnie Walker will be showing up next and how
fans new and old can be part of the programming this summer and
beyond, visit johnniewalker.com/clubhouse.
Be sure to follow @JohnnieWalkerUS
on Instagram, Twitter and Facebook.
ABOUT JOHNNIE WALKER
Johnnie Walker is the
world's number one Scotch Whisky brand, enjoyed by people in over
180 countries around the world. Since the time of its founder,
John Walker, those who blend its
whiskies have pursued flavor and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavors that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Johnnie Walker
High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years
and Blue Label. Together they account for nearly 19 million cases
sold annually (IWSR, 2019), making Johnnie
Walker the most popular Scotch Whisky brand in the
world.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com,
for information, initiatives, and ways to share best practice.
Follow
at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
ABOUT DEVEREUX GOLF
Devereux is a cultural golf brand founded in 2013 by
brothers, Robert and Will Brunner,
whose aim is to bring a fresh take to the stale world of golf. At
Devereux, we love the game, respect the sport, and honor the
traditions, but we welcome the next generation of golfers who are
breaking stigmas and outdated standards. As golf culture evolves,
and younger more diverse players engage in the game, Devereux is
committed to offering apparel and accessories that cater to them-
both from a style perspective and price point. Devereux's apparel
represents the ever-welcomed melding of streetwear and golf; a
combination that inspired the brand to move away from the country
club scene and embrace the freedom to create quality clothing and
accessories for the kind of golf we like; the kind where you untuck
your shirt, wear your hat backwards and leave your belt at home.
Follow along with the movement by
visiting devereuxgolf.com or
follow @DevereuxGolf on Instagram, Facebook,
or TikTok.
Media Contact:
HUNTER
whisky@hunterpr.com
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SOURCE Diageo North America