'Fancy Hour' is Tanqueray's invitation to elevate
the moment with a Tanqueray gin martini and hosts first 'Fancy
Hour' with Rachel Zoe.
NEW
YORK, June 5, 2024 /PRNewswire/ -- If there's
one thing Tanqueray knows, it's that the first
drink sets the tone for the night, and a Tanqueray gin martini is
the go-to drink for every fancy occasion. As the
7-time winner of the bartender's choice by Drinks International,
Tanqueray is a leader in martini artistry. Today, the award-winning
gin announces the launch of 'Fancy Hour,' an invitation for
cocktail enthusiasts to elevate the occasion with a martini and
turn National Martini Day into Martini Month.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/9267951-tanqueray-launches-fancy-hour-reservations-during-national-martini-month/
While Martini month is in June, we're celebrating through July
in partnership with restaurant discovery and booking platform,
OpenTable. From June
5th through July
31st, martini lovers 21+ can book their 'Fancy
Hour' reservations at participating bars and restaurants in
New York City, Boston, and Miami. As martinis and fries continue to
emerge as an increasingly beloved duo on bar tops nationwide,
restaurants can elevate the experience with personalized tableside
service, presenting impeccably crafted Tanqueray martinis perfectly
tailored to each guest's preferences, complementing one of
America's cherished delicacies.
"With the resurgence of the martini, and recognizing the absence
of a dedicated holiday celebrating this quintessential cocktail, we
wanted to create an occasion to honor its timeless allure," said
Christina Choi, Senior Vice
President of Gin, Tequila, and Breakout Growth Brands at DIAGEO
North America. "'Fancy Hour' epitomizes Tanqueray's commitment to
delighting consumers with experiences centered around exceptional
cocktails that pay homage to our nearly two-century legacy of
iconic gin."
To help introduce the occasion to gin lovers across the country
and set the stage for martini month, Tanqueray co-hosted 'Fancy
Hour' with Rachel Zoe. During the
exclusive one-night event in Los
Angeles on Tuesday, May
21st, Rachel brought together fellow fashion
connoisseurs for a 'Fancy Hour' and showcased how a Tanqueray
martini can be the start of stylish summer soiree with her personal
favorite, the Tanqueray Dirty Martini.
"What I love about 'Fancy Hour' is that it's an occasion that
can be defined on your own terms," says Rachel Zoe. "Whether that first sip is relished
solo or in good company, you can elevate everyday moments with a
touch of glamour by enjoying a Tanqueray martini."
During martini month, local influencers will showcase 'Fancy
Hour' experiences in New York
City, Boston, Miami and at home. Tanqueray's new, bold
creative will inspire 'Fancy Hour' participation, featured in OOH
digital ads and truck ads across the three cities. A
weather-triggered media campaign, in partnership with Genius
Sports, will target consumers in Philadelphia, Boston, Tampa
Bay, and New York City with
weather tailored 'Fancy Hour' content. Finally, a custom Snapchat
AR filter will highlight three Tanqueray martini serves, allowing
users to explore and discover their preferred way to make it 'Fancy
Hour.'
To book your 'Fancy Hour' reservation, visit the OpenTable
landing page and be sure to follow @TanquerayUSA for more
'Fancy Hour' inspiration.
Tanqueray gin is available wherever spirits-based beverages are
sold. Tanqueray encourages consumers of legal drinking age to drink
responsibly. For more information, please
visit https://www.tanqueray.com/en-us.
ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry, crisp, gin with a rich juniper
flavor. Known for its iconic green bottle and red emblem, TANQUERAY
London Dry Gin is one of the world's most award-winning gins.
TANQUERAY London Dry Gin, TANQUERAY No. TEN Gin, TANQUERAY
SEVILLA ORANGE Flavored Gin,
TANQUERAY RANGPUR Gin and
TANQUERAY CRAFTED GIN COCKTAILS IN A CAN together create the
renowned portfolio of TANQUERAY. Additional information about the
TANQUERAY brand may be found at http://www.tanqueray.com.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
ABOUT OPENTABLE
OpenTable, a global leader in restaurant tech and part
of Booking Holdings, Inc. (NASDAQ:BKNG), helps 55,000
restaurants, bars, wineries and other venues worldwide fill 1.7
billion seats a year. OpenTable powers reservations, experiences,
payments, guest insights and operations, enabling restaurants to
focus on doing what they do best: providing great hospitality.
Media Contact:
HUNTER
tanqueray@hunterpr.com
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SOURCE DIAGEO North America