In a win for empowerment, e.l.f. expands global support of
women in sports
LONDON, May 21, 2024
/PRNewswire/ -- e.l.f. Beauty (NYSE: ELF) announces a new
partnership with Accrington Stanley Women Football Club to support
the club on their first international tour. This is a continuation
of e.l.f.'s pillar to support women's empowerment through
sports.
With women leadership as a core inspiration for the players,
e.l.f. will lean in and raise the stakes by bringing inspiration
and empowerment to the team, working with England International
Lioness Izzy Christiansen. In addition to supporting the
international tour, the partnership includes Christiansen-hosted
training sessions for the club, bringing energy to the supporters
with interactive activities at games, e.l.f supported kit and a new
team mascot, Sticky, who takes the form of e.l.f. holy grail, Power
Grip Primer.
Accrington Stanley Women FC is a community-based club based in a
manufacturing town in Lancashire
in the North of England.
Accrington town has long been
portrayed as an underdog, most famously in the 1980s milk advert
that featured a little boy who aspired to improve his football and
play for a great club. e.l.f.'s ambition with ASWFC is to support a
positive narrative around the women and girls, their football
potential and continued success.
In recent weeks, e.l.f. supported the club as they journeyed to
the United States to the Dallas
Texans International Girls Cup, enabling an enriching, impactful
experience for the team's 15 to18-year-olds. It was an opportunity
to experience another country, its culture and people; improve
their game; showcase their ability; have the chance to be scouted
for U.S. university scholarships; and inspire younger players and
members of the community to follow in their footsteps.
Christine Cassidy, Vice President
and General Manager, International, e.l.f. Beauty, said: "At
e.l.f., our mission is to disrupt norms, shape culture and connect
communities, and there is no sport that connects communities in the
U.K. more than football. We are here to empower women, so when we
discovered that ASWFC's club mantra is ego conventum ad
rebellionem concitare ("I am meeting to raise a
rebellion" in Latin), we knew we had found a club that had the
same fire in its belly as we do."
"I am still pinching myself that e.l.f. has partnered with
Accrington Stanley Women FC. To have the support of a brand that we
share so many core values with means a lot to our integrity and
future aspirations," Sami Smithson,
ASWFC Chairperson, said. "The support of e.l.f. has been able to
put our girls & women, of this small club with big ambition, on
the world map as well as continue to inspire and include many girls
and women from Accrington and
surrounding areas. e.l.f.'s belief in us is something our community
is using as a confidence boost on and off the pitch."
Supporting women in sports aligns with e.l.f Beauty's vision to
be positive, inclusive and accessible. The company most recently
supported the Professional Women's Hockey League in the U.S. and is
the primary supporter of race-car driver Katherine Legge in the Indianapolis 500.
e.l.f. is committed to empowering legendary women everywhere.
When it comes to women in sports, e.l.f. recently partnered with
legendary tennis star and equity advocate Billie Jean King, racecar driver Katherine Legge and the Professional Women's
Hockey League in the U.S. Together, they are calling on business
leaders and the wider community to "Change the Board Game" and
put more women and diverse candidates on corporate boards.
For further information please visit elfbeauty.com and
follow e.l.f.'s commitment to women in sport on
Instagram, Facebook, TikTok and YouTube.
View original
content:https://www.prnewswire.co.uk/news-releases/elf-beauty-scores-with-uks-accrington-stanley-women-football-club-302151399.html