OMG agency OMD Ranked #1 for Billings Volume
and Net Growth
Year-end projections drop weeks after
Forrester Wave
named OMG a
leader in a transforming media marketplace
NEW
YORK, Dec. 18, 2024 /PRNewswire/ -- Omnicom
Media Group (OMG), the media services division of Omnicom (NYSE:
OMC) and parent company to the OMD, PHD and Hearts & Science
global media agency networks is expected to finish 2024 with both
the highest rate of growth and actual billings growth among all
global media groups.
As reported in Global& Regional Billings &
Market Shares Projected 2024- a provisional analysis of 2024
billings for media agency networks and their respective owner
groups published yesterday by independent research
company COMvergence – OMG outperformed its peers in both
percentage of growth (10.5% against a 2023 billings base of
$40.6b ) as well as actual billings
added (+$4.2b) bringing its projected 2024 billings to $44.8b.
The report also projects that OMG will end the year with the
highest share of digital billings among all media groups - an
important indicator of the group's ability to help clients
transform their media strategies for an increasingly digitally
driven consumer marketplace.
The COMvergence projections mark the third industry assessment
in the past 30+ days in which OMG has significantly outperformed
its category.
In early November leading research and advisory
firm Forrester named OMG a "Leader" in its Forrester Wave evaluating global media
management groups - a report that saw OMG earn both the
highest score among the 12 groups assessed in the report as well as
endorsements from clients for its transparent business practices,
trustworthy relationships, and the strength of its Omni
operating system for media and business intelligence.
Earlier this month, the COMvergence Global Media Agency New
Business Barometer Q1-Q3 2024 revealed OMG as the #1 global
media group for new business in the first nine months of the year.
Fueled by a series of wins and retentions that included Amazon,
Volkswagen Group, Unilever, Priceline, HanesBrands, and HP, OMG won
$7.37 billion in total new business
(wins minus losses, including retentions) – representing 28% of all
new business awarded the during the first nine months of the year
- while also earning the highest retention rate (85%) in its
category.
Commenting on the collective impact of these wins, OMG CEO
Florian Adamski said, "There are
four key characteristics for assessing true costumer obsession in a
media agency group: the type of clients the business retains in a
fast-paced marketplace, new clients deciding to put their trust
into the business in a highly competitive environment, the way it
conducts business on behalf of its clients and how it advances the
business to contribute to broader industry progress. In 2024, OMG
worked hard on each one of these proof points, leveraging our
Agency as a Platform model to deliver customized solutions that
drive business growth for our clients, our agencies, and our people
in a complex marketplace."
OMD Tops the Agency Network Rankings
COMvergence projects that the biggest agency in OMG will again
end the year as the biggest media agency in the world, with
projected 2024 billings of $25.9B.
This 7. 9% increase over 2023 represents both the best rate
of growth among the top five agency networks as well as the
largest net billings increase among all networks, with $1.9b added over the past 12 months. OMD
also tops the billings rankings in North
America and EMEA and delivered growth across every region.
The projected outcomes is the latest in a series of
superlatives for OMD in 2024, including maintaining its
position as the highest ranked media agency brand on the
Effie Index, taking Media Network of the Year honors at
Cannes, and sustaining a new
business winning streak that included Gap Inc, Michelin,
Turkish Airlines, AliExpress and MSC Cruises.
Commenting on the agency's performance, OMD Worldwide CEO
George Manas said, "These results
reflect OMD's ongoing transformation as we've redefined the role
that we play in advancing our clients business ambitions.
It's an evolution that has taken us from service provider to media
partner to marketing collaborator, working with our clients to
co-create next gen solutions that unlock growth today and secure
lasting competitive advantage."
Joining OMD on the growth track, sister OMG agencies PHD and
Hearts & Science posted growth across all four regions, and
three out of four, respectively.
Fuel for Growth
With just two weeks left in the year Omnicom Media Group
maintains the new business momentum that fueled its
industry-leading billings growth in 2024. As of this writing and
based on the most recent numbers reported in the COMvergence
dashboards that provide a moment-in-time snapshot of the new
business landscape, OMG continues to hold the best YTD total
new business record among the Big Six global media groups,
with a more than $1.5 billion
lead in total new business wins compared to its nearest competitor.
The COMvergence provisional reporting also shows OMG agencies
PHD and OMD ranked first and third on the agency network
dashboards.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/new-comvergence-report-projects--omnicom-media-group-outperforming-its-peers-for-rate-and-volume-of-growth-in-2024-302335067.html
SOURCE Omnicom Media Group