TRULY® HARD SELTZER HEATS UP U.S. SOCCER PARTNERSHIP IN TIME FOR SUMMER KICK-OFF
17 Junio 2024 - 10:44AM
Just in time for an action-filled summer of soccer, the Official
Hard Seltzer of U.S. Soccer, Truly Hard Seltzer, is doubling down
on its commitment to elevate the fan experience with the help of
U.S. Men's National Soccer Team stars Weston McKennie and Tyler
Adams. Beginning with showing Team USA fans that their favorite
stars enjoy “Shower Trulys” just like us to introducing an all-new
mascot to celebrate the return of the beloved Truly Orange Slices
flavor and fueling American Outlaws pregame parties, Truly is
showcasing the lighter side of game day celebrations.
Shower
Trulys, The Official Shower Beverage of U.S.
Soccer Everyone knows that the official pregame starts in
the shower. So, this summer, Truly wants fans to forget the
traditional ‘shower beer’ and instead enjoy a victory “Shower
Truly” – the newly minted Official Shower Beverage of U.S. Soccer.
Long-term Shower Truly fan and USMNT midfielder, Weston McKennie,
introduces the world to his post-game pre-game tradition while
debuting in Truly’s latest “steamy” ad spot, while USMNT teammate
Tyler Adams patiently waits for him to finish his favorite
beverage.
And to make Shower
Trulys even more invigorating, the brand has created the first-ever
“Trufah” – a shower must-have that helps you refresh while feeling
your best by combining a slim can cooler and
loofah.
Fans who want to enjoy
their “Shower Truly” like their favorite USMNT stars can grab one
while supplies last on trulyoriginals.com or follow Truly social
media channels beginning June 19 for a chance to win their own
limited-edition Trufah.
“My teammates know
they can always count on me to rally the team for a good time after
a game,” said Weston McKennie, USMNT midfielder. “When Truly
approached me about Shower Trulys, I said ‘that’s great, I think I
invented them – let’s show the fans.’”
The Nostalgic
Flavor of Orange Slices
Returns Following last year’s successful Truly Orange
Slices flavor drop that had generations of halftime citrus lovers
in all their nostalgic glory, the brand is bringing the style back
with some added flair and an all-new mascot, “Slicey.” Set to fuel
game day celebrations, Slicey will make its official debut
alongside McKennie and Adams in digital content featuring a
breakout halftime performance to remind fans that with a “Halftime
Happy Hour” break, they can keep it light no matter how intense a
match is. The ad features a catchy new soccer chant that is set to
make its mark in-stadium as fans root for their team all summer
long.
As fans cheered on the
USMNT during international friendlies earlier this month, they got
an early taste of Orange Slices while they showed off their
Halftime Happy Hour grins on the “Orange Slices Smile Cam”
presented by Truly. Truly Orange Slices will also be available
exclusively at upcoming American Outlaws Game Day pre-match parties
presented by Truly on June 23 in Dallas and June 27 in
Atlanta.
“Halftime is pivotal
on the pitch, and we need our fans to stay excited, engaged and
ready to get back to the action – just like the players,” said
Tyler Adams, USMNT Captain. “And to help fans do just that, I’m
excited to help introduce the all-new mascot, Slicey, who I know
fans are going to love.”
“These two creative
initiatives are inspired by relatable soccer truths that aim to
celebrate and reward the sport’s inherent fandom,” said Matt
Withington, Truly Hard Seltzer’s senior director of marketing.
“Through our U.S. Soccer partnership, we want to engage fans by
showing them that Truly is the ultimate game day sidekick to help
them keep it light.”
For those hosting
tailgates or watch parties, fans can show their team support with
every sip of U.S. Soccer crested 24-ounce cans of Truly Wild Berry,
available now at select retailers nationwide.
For more information
and where to buy, follow Truly on Twitter, Instagram and Facebook
or visit TrulyHardSeltzer.com. As always, please drink
responsibly.
About
Truly An original hard seltzer, Truly has paved the way
for an entire category since 2016 as the most innovative “beyond
beer” experience. The brand continues to keep its finger on the tab
of what drinkers want: a great-tasting, sessionable alcoholic
beverage without the fuss. Truly is all about keeping it light in
how we show up in our drinkers’ lives. That's why Truly has
something for everyone with lightly flavored styles at our core
(Berry, Citrus, and Party packs), plus bolder flavor mix packs
(Lemonade, Margarita-Style, and Punch), and culturally- and
seasonally-relevant limited releases. In 2022, Truly introduced
Truly Flavored Vodka and its first spirits-based seltzer, Truly
Vodka Soda before introducing Truly Tequila Soda nationally in
2024. To learn more, visit trulyhardseltzer.com, follow Truly on
social media, or experience Truly for yourself at the home of
innovation in Downtown Los Angeles at Truly
L.A. About Boston Beer
Company The Boston Beer Company, Inc. (NYSE: SAM) began
in 1984 brewing Samuel Adams beer and has since grown to become one
of the largest and most respected craft brewers in the United
States. We consistently offer the highest-quality products to our
drinkers, and we apply what we've learned from making great-tasting
craft beer to making great-tasting and innovative "beyond beer"
products. Boston Beer Company has pioneered not only craft beer but
also hard cider, hard seltzer, and hard tea. Our core brands
include household names like Angry Orchard Hard Cider, Dogfish
Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel
Adams. We have taprooms and hospitality locations in California,
Delaware, Massachusetts, New York, and Ohio. For more information,
please visit our website at bostonbeer.com, which includes links to
our respective brand websites.
About U.S.
Soccer Founded in 1913, U.S. Soccer has been the official
governing body of the sport in the United States for more than 100
years. As U.S. Soccer looks toward the future amid an unprecedented
moment of opportunity, it has aligned its efforts around five
strategic pillars: Grow the game by increasing youth and adult
participation and accessibility to the sport; Foster best playing
environments through quality of referees and coaches, and
commitment to participant safety; Develop winning teams through
solidified pathways and success of professional leagues; Grow the
soccer economy to fuel reinvestment by increasing membership,
fandom and commercial success; and Create a world-class
organization through revitalized structure and culture,
best-in-class talent, progress in DEIB, and more. For more
information, visit ussoccer.com/ourvision.
- Truly Hard Seltzer Heats Up U.S. Soccer Partnership in Time for
Summer Kick-Off
Truly Hard Seltzer
media@bostonbeer.com
Golin
truly@golin.com
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