Featured across TV, digital, major city
billboards, and more, the 360-campaign showcases how beloved Ninja
appliances bring convenience and ease to the busy holiday
season
SharkNinja, Inc. (NYSE: SN), a global product design and
technology company, today announced the launch of its first-ever
global holiday campaign for its Ninja brand, “Ninja the Holidays,”
featuring global brand ambassador, David Beckham.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241101571515/en/
David Beckham is featured in the Ninja
holiday campaign, “Ninja the Holidays,” shown here with the Ninja®
CREAMi® ice cream maker. (Photo: Business Wire)
The omnichannel campaign will come to life across the full
marketing funnel, with the first TV spot airing in the U.S. on
Friday, November 1, across various streaming partners followed by
additional high-profile spots, including football games on Thursday
nights. On November 4, TV spots will also appear across the UK,
France, Germany, Italy, Spain, Nordics, Middle East, and Benelux
regions. The campaign will also feature prominently on out-of-home
(OOH) platforms, including billboards in Times Square in New York
City, downtown Los Angeles and Miami, and Piccadilly Lights,
London, among others, and will extend across social media and other
digital channels.
David Beckham said: “I love spending the holidays at home with
my family and friends, and enjoying meals together is a huge part
of that. I had fun filming this campaign and I am delighted to show
others how they can ‘Ninja the Holidays’ with ease, too.”
The brand campaign highlights the many ways in which Ninja’s
innovative kitchen appliances can be used to help consumers “Ninja
the Holidays” this year by preparing their annual meals in record
time. This means people can spend less time in the kitchen, and
more quality time with their family.
The humorous creative shows David arriving home on his
motorbike, a Christmas tree loaded in the sidecar, as he realizes
just how much work he needs to do before his guests arrive. But he
has a plan: David puts his Ninja appliances to work, expertly using
the Ninja® DoubleStack™ to prepare the vegetables, the Ninja
Woodfire™ Outdoor Oven to perfectly roast a turkey and the Ninja®
CREAMi® to prepare a festive candy cane ice cream for his pie. All
the while, he puts up the tree and decorations, fills stockings
with the Ninja Blast™ Portable Blender, and sets a holiday
tablescape, safe in the knowledge that all the cooking is under
control.
“As the busy holiday season gets under way, we’re excited to
bring to life our first-ever global Holiday campaign featuring a
selection of beloved Ninja home appliances, with the support of
global brand ambassador, David Beckham,” said Adam Petrick, Chief
Marketing Officer of SharkNinja. “The ‘Ninja the Holiday’ campaign
will reach our consumers around the world and spotlight the breadth
of Ninja products that can help them cook, entertain, and gift this
holiday season.”
To see some of David Beckham’s favorite recipes and for
additional information on Ninja, please visit
www.ninjakitchen.com.
About SharkNinja:
SharkNinja is a global product design and technology company,
with a diversified portfolio of 5-star rated lifestyle solutions
that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company
has a proven track record of bringing disruptive innovation to
market and developing one consumer product after another has
allowed SharkNinja to enter multiple product categories, driving
significant growth and market share gains. Headquartered in
Needham, Massachusetts with more than 3,300 associates, the
company’s products are sold at key retailers, online and offline,
and through distributors around the world. For more information,
please visit sharkninja.com.
About David Beckham
David Beckham is one of England’s most successful footballers.
With a career spanning 20 years, David has played with some of the
most successful clubs in the world, including Manchester United and
Real Madrid, as well as the England team, which he captained for
six years. David was the first English player to have won league
titles in four countries: England, Spain, the United States and
France.
In 2018, David fulfilled a life-long ambition to be an owner of
a football club when his group was awarded the Major League Soccer
Franchise for the city of Miami. Inter Miami CF was officially
announced in September 2018 with David as President of the
Club.
In 2019, David founded his own content studio, Studio 99. The
studio operates both editorial and commercial production, and
specialises in developing and producing premium documentary
features, series and formats for global platforms and networks,
including Netflix and Disney+.
Throughout his life, David has been committed to supporting
charities and projects that seek to drive change for the better.
David has worked with UNICEF for nearly 20 years as a Goodwill
Ambassador, a role that promotes and protects the rights of the
world’s most vulnerable children. In 2015, David launched the 7
Fund with UNICEF – a unique partnership to give vulnerable and
disadvantaged children the opportunity to reach their full
potential. David also campaigns for Malaria No More, using his
platform to ensure the world and its leaders hear the urgent
message of the malaria fight. While, in his position as
Ambassadorial President of the British Fashion Council (BFC), David
helps promote and nurture British fashion and the UK’s creative
industries.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241101571515/en/
SharkNinja Contacts Media Relations: PR@SharkNinja.com
Investor Relations: IR@SharkNinja.com
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