Spin Master's Swedish gaming studio announces a
new digital experience
TORONTO, April 30,
2024 /CNW/ - Spin Master's Toca Boca studio,
with its commitment to self-expression and inclusivity in gaming,
is entering the multiplayer domain with Toca Boca Days
digital game, being released this year beginning this summer.
This strategic expansion caters to the evolving needs of kids and
tweens by providing an emotionally rewarding and safe multiplayer
environment.
Over the past decade, Toca Boca studio has been at the
forefront of innovative gaming, emphasizing play, self-expression
and creativity with more than 60 million monthly active users and
awards like Apple's 2021 iPhone App of the Year. The introduction
of Toca Boca Days digital game marks the studios strategic
entry into the realm of multiplayer online gaming, a popular and
growing gaming category for tweens worldwide.
"For the first time ever, you can create, explore, and express
yourself together with your friends in the Toca Boca
universe," says Emil Ovemar, co-founder of Toca Boca and
head of studio. "This new dimension of play not only enhances the
interactive experience but also deepens the connection between
players, fostering a community where co-creation is at the
heart."
Toca Boca Days digital game represents a
significant evolution for the brand, aligning its growth trajectory
with the shifting preferences of its kid and tween audience. This
development expands the core Toca Boca experience with
multiplayer capabilities, enabling players to interact, collaborate
and create in a safe and imaginative setting.
"Toca Boca creates playful and safe environments for kids
and tweens to express themselves and their identities," says
Mathilda Engman, head of product at
Toca Boca. "Prioritizing a kids-first experience, Toca
Boca Days addresses the emotional need that tweens have
for a sense of belonging in the multiplayer gaming market with a
rewarding and safe space, powered by open-ended play."
The studio is also unveiling a significant brand refresh.
Building on a rich history of over 40 released apps, this update
focuses on enhancing Toca Boca
WorldTM and introducing the Toca Boca Days
digital game. The refresh lays the foundation for a brand-new
expression, designed to unify and strengthen Toca Boca's
identity, paving the way for the future.
Toca Boca Days digital game is rolling out
market by market and players are invited to be a part of the
journey as the game continues to evolve and grow. Fans can go to
www.tocabocadays.com to see when the game will launch in their
country and provide their input.
About Toca Boca:
Toca Boca was founded in 2011 with a simple mission
– to create playful, safe spaces where kids can have fun and feel
free to be themselves. Solo or social, kid, tween or teen. Today,
more than 60 million kids from all over the world play Toca
Boca's games every month. That's right. Every. Single.
Month.
The studio's award-winning app, Toca Boca World,
is its biggest game to date. It's an ever-evolving world where kids
are in total control.
Toca Boca is based in Stockholm, and owned by Spin Master Corp., a
leading global children's entertainment company. For more
information, visit tocaboca.com.
About Spin Master
Spin Master Corp. (TSX:TOY) is a leading global children's
entertainment company, creating exceptional play experiences
through its three creative centres: Toys, Entertainment and Digital
Games. With distribution in over 100 countries, Spin Master is best
known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®,
Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik's® Cube and
GUND®, and is the global toy licensee for other popular properties.
Spin Master Entertainment creates and produces compelling
multiplatform content, through its in-house studio and partnerships
with outside creators, including the preschool franchise PAW
Patrol, and numerous other original shows, short-form series and
feature films. The Company has an established presence in digital
games, anchored by the Toca Boca® and Sago Mini® brands,
offering open-ended and creative game and educational play in
digital environments. Through Spin Master Ventures, the Company
makes minority investments globally in emerging companies and
start-ups. With 29 offices spanning nearly 20 countries, Spin
Master employs close to 3,000 team members globally. For more
information visit spinmaster.com or follow-on Instagram, Facebook
and Twitter @spinmaster.
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SOURCE Spin Master Corp.