4Q: A Free Scalable Website Survey Solution - An Avinash Kaushik and iPerceptions Collaboration
04 Marzo 2008 - 8:05AM
Marketwired
NEW YORK, NY announced today that it has partnered with noted
web analytics expert Avinash Kaushik to roll out the new 4Q website
survey application.
4Q is a simple and completely free survey solution that promises
to revolutionize web analytics and online market research. It was
developed based on a fusion of Avinash Kaushik's well known model
of the perfect survey questions and iPerceptions' proven survey
methodology.
4Q will revolutionize interactive marketers' understanding of
their websites, because at its core it will leverage the voices of
real site visitors. At no cost, it will help marketers to
understand Purpose of Visit, Task Completion Rates, Customer
Satisfaction, and, perhaps most importantly, why website visitors
are unable to complete their tasks onsite.
Clickstream data, the source of every web analytics tool, excels
at delivering insights into the "What." The missing piece of the
insights puzzle is, however, understanding the "Why." This is the
critical gap that 4Q hopes to fill. For the first time, marketers
will move from just having data about "visits" and "visitors" to
having a clear understanding of the people who interact with their
websites.
"Website owners can finally stop guessing about what's going on
in their visitors' minds," said Avinash Kaushik. "Instead, 4Q will
let them tap directly into the richest possible stream of
actionable insights."
Avinash Kaushik will unveil the 4Q solution on
http://www.marketmotive.com, and will tap into the viral power of
YouTube to stream an instructional video, which will showcase the
survey's setup, interface, and fully automated, easy-to-use set of
online reporting tools.
"With the web moving decidedly forward to meet the immediate
needs of the end user, iPerceptions believes that all site owners
have an intrinsic right to hear the voices of their customers,"
said iPerceptions' Vice President of Marketing, Jonathan Levitt.
"4Q will allow the mass market to put their online customers front
and center, which is exactly where they belong."
About iPerceptions:
iPerceptions is one of North America's leading web-focused
attitudinal analytics providers. Its webValidator Continuous
Listening solution and its Proprietary Satisfaction Index (iPSI)
turn thousands of data points into easy-to-understand strategic and
tactical decision support for website marketers. iPerceptions'
clients include such well known brands as InterContinental Hotels,
General Motors, Dell Computers, Hyundai, CompUSA, LG Electronics,
Toshiba, Choice Hotels International, BMW and Hilton Hotels.
iPerceptions has offices in New York, Toronto, and Montreal.
About Avinash Kaushik:
Avinash Kaushik is the author of the recently published book
"Web Analytics: An Hour A Day" and the highly rated web analytics
blog, Occam's Razor. He is an independent consultant and currently
the Analytics Evangelist for Google. He is a frequent speaker at
industry conferences in the US and Europe, such as eMetrics
summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an
Associate Instructor for the University of British Columbia and has
lectured at the Universities of Utah, University of Virginia as
well as Stanford University.
Contact information: Jonathan Levitt VP Marketing iPerceptions
Inc. 877-796-3600
Iperceptions Inc. (TSXV:IPE)
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