Torque Issues Letter to
Shareholders on Launch of Multiple High Growth Brand Opportunities
in $20B Sports Nutrition and Supplements Market
WHEAT RIDGE, CO --
February
4, 2021 -- InvestorsHub NewsWire
-- Torque Lifestyle Brands
Inc. (OTC
PINK: TQLB) ("Torque
Lifestyle"
or the "Company"), an emerging leader in
the active
lifestyle sports nutrition and supplements
marketplace, issues the following letter to shareholders on behalf
of its CEO:
Dear Valued
Shareholder,
First off, thank
you for your support, loyalty, commitment, and patience. Torque is
set to move forward with a bold new vision as we
near
commercial
launch of multiple brands in the sports
nutrition and supplements market. We have laid down a promising
foundation, and I wanted to take the time today to highlight what
we have set in motion and where we believe it will lead.
We are moving
fast and expect a number of important developments in coming weeks.
At this point, we are imminently launching two brands and working
actively toward completing an acquisition that promises to
jumpstart our overall positioning by complementing our knowledge
and product capital with existing brand value and a broad
distribution footprint.
We will have
further details on the acquisition over coming
days.
Outside of that
acquisition, we are launching two brands that target complementary
and broadly non-overlapping markets within the broader sports
nutrition and supplements marketplace.
The first of
these is Core Natural
Supplements – a health and nutrition
brand
targeting
health-conscious consumers in the 35 and up demographic. Core
focuses on supplements including Turmeric and will interface with
the market primarily through e-commerce and affiliate marketing
strategies. Core has already launched.
The second brand set to
launch is Storm
Lifestyle,
which targets a younger demographic through apparel, supplements,
beverages, and gear designed to appeal to a hardcore active
lifestyle. Storm
will go to market through a combination of direct-to-consumer and
physical store distribution strategies. Storm is set to launch this
month.
We will release additional
details about these brands over the near term as we ramp up
commercial launch activity and explore synergy opportunities
following upcoming strategic steps.
In addition, over coming days
we will release further details about our primary acquisition
candidate. For now, I can tell you that, provided next steps play
out as we anticipate, this deal promises to add
another,
already revenue
generating, and complementary piece to the
puzzle, driving additional non-overlapping
market penetration in the same broad category of sports nutrition
and supplements, while also providing a network of
relationships poised to significantly expand
our physical store
distribution
footprint, which will substantially augment our ability to
drive
sales to our Storm Lifestyle
branded
products as well.
Our broad target marketplace
is a rapidly growing space. Analysts currently put the sports
nutrition market at anywhere from $15-20 billion
in annual global
sales,
growing at around 10%. Within that wide market definition, we see
several faster growing niches, which is where we are focusing our
investments.
As noted at the outset, things
are moving quickly at this point now that we have a distinct vision
and are actively engaged in the commercial launch of multiple
brands with a key acquisition in the works that stands to position
us as a significant force in the ketogenic products
(Keto)
marketplace as
well. We look forward to providing additional updates over coming
days and weeks as we make further
progress.
Best Regards,
David Lovatt
Chief Executive
Officer
About Torque
Lifestyle Brands Inc.
Torque Lifestyle
Brands Inc. (OTC
PINK: TQLB)
is focused on
driving performance through acquisitions and by
advancing
original brands in the rapidly growing supplemental
nutrition marketplace.
Cautionary
Statement Regarding Forward-Looking Statements
Statements contained herein that are not based upon current or
historical fact are forward-looking in nature and constitute
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Such forward-looking statements reflect the
Company's expectations about its future operating results,
performance, and opportunities that involve substantial risks and
uncertainties. These statements include but are not limited to
statements regarding departure of the company's CEO. When used
herein, the words "anticipate," "believe," "estimate," "upcoming,"
"plan," "target," "intend" and "expect" and similar expressions, as
they relate to Progressive Care Inc., its subsidiaries, or its
management, are intended to identify such forward-looking
statements. These forward-looking statements are based on
information currently available to the Company and are subject to a
number of risks, uncertainties, and other factors that could cause
the Company's actual results, performance, prospects, and
opportunities to differ materially from those expressed in, or
implied by, these forward-looking statements.
Corporate Contact:
invest@torquelb.com
Investor
Relations Contact:
EDM Media,
LLC
https://edm.media
(800)
301-7883
Torque Lifestyle Brands (PK) (USOTC:TQLB)
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