Sony Brings Box Office Hit 'Cloudy with a Chance of Meatballs' Home for the Holidays to Networked BRAVIA HDTVs and Blu-ray Playe
09 Noviembre 2009 - 7:00AM
PR Newswire (US)
SAN DIEGO, Nov. 9 /PRNewswire/ -- Sony Electronics today announced
that owners of Sony networked BRAVIA® HDTVs and Blu-ray Disc(TM)
players will be able to enjoy an exclusive in-home opportunity to
rent the Sony Pictures animated hit, "Cloudy with a Chance of
Meatballs," four weeks before it is available at retail. Starting
today, customers who purchase a networked BRAVIA HDTV or Blu-ray
Disc player and register the device between Nov. 9, 2009 and Jan.
4, 2010, will receive a free 24-hour rental of the movie in high
definition (a value of $24.95). From Dec. 8, 2009 through Jan. 4,
2010, the movie will be offered for rent at a cost of $24.95 on all
current networked BRAVIA HDTVs, including the W5100, Z5100, XBR9*
and XBR10 series as well as the company's new BDP-N460 Network
Blu-ray Disc player. Customers who already own networked BRAVIA
HDTVs or have earlier BRAVIA models equipped with the BRAVIA
Internet Video Link can rent the movie during this exclusive time
period. Televisions and Blu-ray Disc players must be connected to
the internet to receive the movie. "Given our breadth of content
and strength in networked products, Sony is the first company to
utilize its internet enabled TVs and other networked devices to
stream feature films directly to consumers' televisions prior to
availability on DVD or Blu-ray," said Hiro Kawano, senior vice
president for Sony Electronics' Home Division business. "We hope
that consumers who own networked Sony BRAVIA and Blu-ray Disc
players take the opportunity to bring family and friends together
during the holiday season to enjoy this warmhearted movie." The
initiative will be supported by a special broadcast advertisement
featuring "Cloudy with a Chance of Meatballs" animated characters
Sam (Anna Ferris) and Flint (Bill Hader). The ad will beginning
Nov. 9, 2009. About "Cloudy with a Chance of Meatballs" Inspired by
the beloved children's book by the same name, Columbia Pictures'
and Sony Pictures Animation's "Cloudy with a Chance of Meatballs"
is a family film that focuses on a town where food falls from the
sky like rain. It has earned more than $170 million in box office
receipts to date worldwide and will be available on DVD and Blu-ray
Disc at retail beginning Jan. 5, 2010. Bill Hader, star of
"Saturday Night Live" and "Night at the Museum: Battle of the
Smithsonian," voiced Flint Lockwood, a young inventor who dreams of
creating something that will improve everyone's life. Anna Faris,
who recently turned heads as the star of the comedy hit "The House
Bunny," takes on the role of Sam Sparks, a weathergirl covering the
phenomenon, who hides her intelligence behind a perky exterior.
James Caan plays Tim Lockwood, Flint's technophobic father. Andy
Samberg plays Brent, the town bully who has plagued Flint since
childhood. Bruce Campbell plays Mayor Shelbourne, who figures out
that Flint's invention can put the town, and more importantly
himself, on the map. Mr. T plays the by-the-rules town cop Earl
Devereaux. Neil Patrick Harris rounds out the cast as the voice of
Steve, Flint's monkey. "Cloudy with a Chance of Meatballs" is
written for the screen and directed by Christopher Miller and Phil
Lord, based upon the bestselling children's book written by Judi
Barrett and illustrated by Ron Barrett. The film is produced by Pam
Marsden. *excluding Sony BRAVIA KDL-32XBR9 Note: News releases and
digital images with captions are available at
http://www.sony.com/news. For information regarding the nearest
Sony authorized dealer or service location, your readers can call
1-800-222-SONY. Contact DATASOURCE: Sony Electronics CONTACT: Greg
Belloni of Sony Electronics Inc., +1-858-942-4460, ; or Tania
Scheer of PainePR, +1-949-809-6782, , for Sony Web Site:
http://www.sony.com/news
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