To Help Show Families' Appreciation for Moms
this Mother's Day, Jergens Partnered with Actress Nicole Ari Parker to Co-Design a Custom,
Limited-Edition Bracelet Alongside Fashion Jeweler, Adina Eden
CINCINNATI, April 24,
2024 /PRNewswire/ -- Moms and mother figures have a
sixth sense when it comes to their families, knowing all of their
ins and outs instinctually. This Mother's Day, Jergens®
Skincare is celebrating all mom figures by showing its love for
this special talent, which the brand coined as 'Mom-Sense,' and
continuing its dedication to creating feel-good products for moms
and their many senses.
Jergens is partnering with mom and actress, Nicole Ari Parker, and fashion jewelry brand,
Adina Eden, to co-create a custom
bracelet, specially made for moms. This limited-edition bracelet is
inspired by Jergens iconic Cherry
Almond scent, which has been passed down for generations and
encapsulates a true feeling of comfort for many. This special piece
can serve as a wearable reminder of families' appreciation for
their special mother figure and as a symbol of love, strength, and
the sweet moments of motherhood.
"Although I wear many hats, being a mom will always be my top
priority, so I am honored to be a part of Jergens Mom-Sense
campaign to celebrate all that mother figures do for their families
365 days a year," said Parker. "I have two kids of my own now, but
every year around Mother's Day I reflect on the love, strength and
values I've learned about motherhood from my own Mom and make it a
point to always thank her on this special day."
The custom, limited-edition Original Scent Cherry
Almond-inspired bracelet is available on Jergens retail website,
MyKaoShop.com, as a special gift-with-purchase for Mother's Day and
will be included with any Jergens Original Scent Cherry Almond
purchase of $15 or more, while
supplies last.
Additionally, the Jergens Mom-Sense campaign will be showcased
on Live with Kelly & Mark via a custom "Top Mom" Inbox kicking
off on Tuesday, April
23rd, on Live's Facebook page. Viewers will be
encouraged to share stories about how their mother figure goes
above and beyond for a chance to win her the Jergens Cherry Almond
bracelet and Cherry Almond
Collection of products, along with a $10,000 prize. Tune in on Monday, April 29th, and Wednesday, May 1st, where Kelly &
Mark will read a handful of the submissions and the winner will be
announced on Friday, May
3rd. Check your local listing for airtimes.
The campaign will be supported through social content on the
brand's social channels, as well as on Nicole Ari Parker's and Adina Eden's Instagram channels. Jergens
also produced a Mom-Sense video advertisement that will live on
both Meta and TikTok with paid support.
The Jergens Original Scent Cherry Almond Collection is available
on MyKaoShop.com and consists of:
- Original Scent Cherry Almond Perfume: Jergens signature
Cherry Almond scent of its Original
Scent Moisturizer in a fragrance that opens with nostalgic notes of
bright cherry and sweet almond. Use code 'MomSense' to receive
$10 off your purchase of the Original
Scent Perfume on mykaoshop.com through May
12th.
- Original Scent Cherry Almond Moisturizer: Jergens iconic scent
that leaves skin lightly fragranced with notes of cherry almond and
relieves dry skin with moisture-rich hydration to reveal deeply
luminous, visibly softer skin.
- Original Scent Cherry Almond Hand Wash: Thoroughly cleanses
skin while soothing dryness with a moisture-rich formula that
leaves skin lightly fragranced.
- Original Scent Cherry Almond Body Wash: Maximizes skin vitality
for moisturized, beautiful and healthy-looking skin with a light
cherry-almond scent.
About Kao USA
Inc.
Kao USA Inc. is a
leading manufacturer of premium beauty care brands recognized
worldwide for their innovation and quality. The Kao USA Inc. portfolio includes:
Jergens® and Curél® hand and body lotions;
Bioré® facial care; John
Frieda® and Wakati® hair care,
Ban® antiperspirants, as well as Goldwell®,
KMS® and Oribe® professional hair care,
MyKirei by KAO® personal care line and Molton Brown® products for body and
home. Founded in 1882, Kao USA
Inc. is a wholly-owned subsidiary of Kao Corporation.
Contact: Nandi Millett,
nmillett@lippetaylor.com
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SOURCE Jergens Skincare