New Blink Fitness President Guy Harkless invests in gyms to bring added
value to its communities
NEW YORK, April 24, 2024 /PRNewswire/ -- Blink Fitness, the
affordable fitness brand known for its commitment to an
all-inclusive and inviting environment, announced today a series of
new strategic initiatives to reinvigorate its most popular gyms,
elevate its member experience, and deepen its community
connections. The efforts include a multi-million-dollar investment
in the brand's most heavily trafficked locations to provide the
latest fitness offerings for members, the launch of a proprietary
Certified Personal Trainer (CPT) training program, and a continued
focus on democratizing fitness for all.
"It has been an exciting and invigorating six months with Blink,
and it is rewarding to see some of our early priorities come to
life for our members and gym teams," said Guy Harkless, President of Blink Fitness. "We
are rallying behind a new charge to 'Blink Boldly' as a fitness
community. That means upgrading the equipment and experience in our
gyms, investing in community partnerships, empowering underserved
populations, and taking our industry-leading Certified Personal
Training program to the next level with a proprietary curriculum.
It's indeed the start of some bold moves ahead for Blink
Fitness."
Harkless added, "We are also thrilled that our initiatives are
starting to pay off. We've seen a double-digit increase in the rate
of women joining Blink and a 26% increase in new members under the
age of 30. We are intensely committed to being a destination for
all people seeking an inclusive, community-focused gym."
Details of the key initiatives being unveiled by the brand
include:
- Gym Refreshes: To ensure the optimal member experience,
Blink is reinvesting in 30 of the brand's most popular
locations this year to deliver the latest fitness technology to
members and to enhance the visuals and interiors. As part of this
effort, more than 1,700 pieces of new cardio and strength training
equipment will be installed in these locations, including the
popular hack squat machine. Blink is also partnering with wellness
brands including Hyperice and WellnessSpace to offer members
recovery options.
This endeavor is expected to positively impact approximately 30% of
the brand's total fleet and reach more than 40% of its members.
Early indicators from the refreshes currently underway are showing
promising results in improved customer sentiment scores as well as
improved join and attrition rates.
- Blink Level 1 CPT Practitioner Certification Program: To
elevate the quality of fitness education and create more job
opportunities within the wellness industry, Blink Fitness has
partnered with the Focus Personal Training Institute (FPTI), an
industry leader in fitness education, to introduce a
proprietary CPT training program exclusive to Blink. This
collaboration introduces the "Blink Level 1 Practitioner
Certification Program," a groundbreaking initiative designed to
equip aspiring fitness professionals with the expertise needed to
excel in the field of personal training.
Through this partnership, Blink Fitness will sponsor the
certification and training for its new employees, paving a pathway
for them to become Certified Personal Trainers. The program
provides live, expert-led training sessions covering essential
topics such as anatomy, physiology, kinesiology, nutrition, and
program design, ensuring a comprehensive learning experience.
Members will benefit from more CPTs with deep knowledge to help
them achieve fitness goals.
- Community Investment: With a core focus on inclusion and
empowering underserved communities, Blink has invested in building
community relationships and programs to support and celebrate its
members. In 2023, the brand participated in more than 480 local
community events.
This March, the brand added a Girls in the Weight Room (GITWR)
event to its popular Women in the Weight Room (WITWR) series. More
than 500 girls ages 14-17 attended, and Blink donated more than 300
free year memberships to interested GITWR participants. In
total, the series has empowered more than 6,000 women to start
using weights. Additionally, Blink's share of new female members is
up 10% from 2019.
For more information about Blink, visit us here.
Connect with Blink:
Instagram: @BlinkFitness
Facebook: BlinkFitness
TikTok: @BlinkFitness
About Blink Fitness
Blink Fitness - a premium and
affordable fitness brand known for its commitment to an
all-inclusive environment - is the gym for "every body" who wants
to feel their best and improve their life through fitness. Blink
provides a super-friendly and squeaky-clean experience with more
than 100 locations throughout New
York, New Jersey,
Pennsylvania, California, Illinois, Massachusetts, and Texas. Blink has been ranked on the Inc. 5000
list four times, was recognized as one of the top health clubs by
Club Industry, and has been acknowledged for its affordability on
"best gym" lists by Men's Health, Sports Illustrated, Time Out New
York, Byrdie, and Forbes Health.
Holly Thomas
holly.thomas@chameleon.co
917-543-5673
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SOURCE BLINK FITNESS