KRAFTON Achieves Record-high Sales of 665.9 billion KRW in 1Q24
14 Mayo 2024 - 9:00PM
Business Wire
Growth across all business areas driven by stable growth of
PUBG: BATTLEGROUNDS IP
Dark and Darker Mobile has a successful first beta test,
initiating full-scale optimization for the global launch in the
second half of 2024
KRAFTON Inc. (CEO CH Kim, KRX: 259960) announced its 1Q24
preliminary earnings on May 8.
KRAFTON recorded its 1Q24 sales of 665.9B South Korean Won,
Operating Profit (OP) of 310.5B KRW, and Net Profit (NP) of 348.6B
KRW following the Korean International Financial Reporting
Standards (K-IFRS). Consolidated sales climbed 24.6% QoQ, setting a
record-high quarterly sales. The OP spiked 89.0% QoQ.
Sales by business division are as follows: PC/Console 255.2B
KRW, Mobile 402.3B KRW and Others 8.4B KRW. Through various live
services using PUBG: BATTLEGROUNDS IP, there has been high growth
in all areas, including sales and traffic. To continue with this
trend, KRAFTON focuses on securing stable traffic and enhancing
monetization models, and actively pushing forward with investment
and development for IP franchises.
PC/Console of PUBG: BATTLEGROUNDS saw its monthly active users
(MAU) and sales reach the highest figures since the F2P
(Free-to-play) transition in 2022, thanks to the popularity of the
Rondo map update released in the fourth quarter of last year and
the progressive weapon skin launched in the first quarter of this
year. The mobile business also showed a steady increase in traffic
due to the 6th-anniversary theme mode and the HomeGround
content.
BATTLEGROUNDS MOBILE INDIA (BGMI) increased the interests of
users with content tailored to local Indian festivals and
co-marketing with Bollywood movies, opening a UniPin web store for
a third-party payment platform to improve profitability. In
addition to BGMI’s stable service this year, KRAFTON plans to
concentrate on diverse publishing experiences and game-centric
investments to be the leading publisher in the Indian market.
KRAFTON also expanded investments in developers to secure future
growth engines. Aligned with the ‘Scale-up the Creative’ strategy
announced in 2023, KRAFTON is acquiring promising global IPs
through equity investments in developers and second-party
publishing. Last year saw a total of 10 investments and this year’s
pace has already accelerated with nine investments carried out in
the first half of 2024.
Additionally, the company conducted a beta test of its major
2024 title ‘Dark and Darker Mobile’. The first beta test was
carried out exclusively in Korea for five days in April, which
attracted over 50,000 participants. KRAFTON plans to improve the
quality of the game through user feedback obtained during the beta
test period, while focusing on the global launch through phased
marketing expansion in the second half of this year.
Earnings
(1Q24)
Earnings
(4Q23)
% chg (QoQ)
Earnings
(1Q23)
% chg (YoY)
Sales
6,659
5,346
24.6
5,387
23.6
Operating profit
3,105
1,643
89.0
2,830
9.7
Net profit
3,486
(132)
-
2,672
30.5
Table: KRAFTON’s 1Q24
(preliminary) earnings on a consolidated basis (Unit: 100M KRW)
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version on businesswire.com: https://www.businesswire.com/news/home/20240514074924/en/
KRAFTON Inc. Wonseok Kang onething@krafton.com