BARCELONA, Spain, July 8, 2024
/PRNewswire/ -- Softonic.com, the world's leading secure
software distributor, announces its takeover of Appvizer, which
specialises in B2B software recommendations.
Appvizer, which has clients such as Factorial, Monday.com, and
Salesforce, attracts 2 million professional users each
month. It uses advanced AI algorithms and data analytics
to predict the search intentions of professionals even before they
begin their search.
The company is also a driving force behind B2B Rocks, the
leading European conference dedicated to the SaaS ecosystem which
attracts over 3,000 attendees each year.
This strategic agreement benefits both parties. The transaction
strengthens Softonic's existing business while expanding into the
growing B2B software advisory market. This move aligns with
its long-term strategy to integrate businesses that support its
mission to simplify software discovery and distribution. The
partnership provides Appvizer with access to Softonic's
ecosystem of over 100 million unique users, allowing it
to leverage Softonic's resources and expertise.
Following a year of solid results, Softonic continues with its
growth plan, which is focused on expanding the company's market
share and diversifying into mobile and strategic M&As.
Farouk Merzougui, VP of Finance
and Legal at Softonic, said: "Softonic and Appvizer have created a
powerful synergy. By leveraging our combined expertise, resources,
and reach, together we will empower users worldwide to find the
best software to meet their needs and achieve their goals. This
adds a new discovery pillar for Softonic's business and strengthens
our position in the software market."
Colin Lalouette, Managing
Director at Appvizer, said: "Our primary focus has always been
on delivering an exceptional user experience with Appvizer's
advanced recommendation algorithms and in-depth software reviews.
Together with Softonic, we will enhance our platform's capabilities
and provide unparalleled value to our users. This acquisition is
not just about expanding our audience; it is about embracing a
shared vision for the future of software discovery and
recommendation."
The operation was advised by Wave Partners Ltd, a specialist
strategic and M&A advisory firm, and La Tour International, an
independent law firm.
About Softonic
Softonic is a leading technology company specializing in
secure software distribution. The firm operates the world's leading
secure software distribution platform Softonic.com. Currently
available in 18 languages, the platform categorizes, evaluates, and
distributes over 1 million Windows, Android, and Mac programmes and
solutions worldwide. Every month, over 75 million people use
Softonic.com due to its robust quality control checks, which help
users download virus-free software.
Founded in Barcelona in 1997,
Softonic is also behind other initiatives, including GHacks, a
portal for IT users, and Digital Trends, a technology news site.
The company currently employs over 90 people from 22
nationalities.
About Cloud is Mine (Appvizer and B2B Rocks)
Appvizer is a leading SaaS software recommendation platform
dedicated to helping businesses find the best software solutions.
Founded with the mission to simplify the software selection
process, Appvizer combines advanced recommendation algorithms with
expert reviews and user feedback to provide personalized and
accurate software recommendations. By offering a comprehensive and
user-friendly platform, Appvizer empowers businesses to make
informed decisions, streamline their operations, and enhance
productivity.
Founded in Montpellier in 2013, Cloud is Mine is also behind B2B
Rocks: the premier European conference focused on the SaaS
ecosystem. Established as a must-attend event for entrepreneurs,
investors, and industry experts, B2B Rocks continues to drive the
conversation on the latest trends and challenges in the B2B and
SaaS landscapes.
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