HOUSTON, July 22,
2024 /PRNewswire/ -- The Pepsi National Battle of the
Bands (NBOTB) proudly welcomes Walmart as its new official sponsor.
This partnership highlights Walmart's commitment to investing in
the future of Historically Black Colleges and Universities (HBCUs)
and the broader African American community. The NBOTB is renowned
for celebrating the rich culture and legacy of HBCU marching bands,
providing a platform for amplifying the talents of extraordinary
student musicians and developing future leaders. As part of its
sponsorship, Walmart will enhance the NBOTB experience through
various initiatives to support the community and foster growth and
development.
Walmart's support extends to several pivotal areas. The company
is dedicated to empowering Black entrepreneurs and retail vendors,
providing crucial backing that strengthens economic opportunities
within the community. Additionally, Walmart will be actively
involved in HBCU career development programs, offering students
internships, mentorships, and career opportunities, furthering
their professional growth and enhancing future prospects. Moreover,
through various wellness initiatives, Walmart aims to encourage
healthy living among the NBOTB community, emphasizing nutrition,
fitness, and overall well-being.
"Partnering with Walmart is a monumental step forward for the
National Battle of the Bands," says Derek
Webber, CEO of Webber Marketing and Executive Director of
the National Battle of the Bands. "This collaboration enhances our
event and provides incredible support to the broader HBCU
community. Walmart's commitment to economic empowerment, career
development, and health aligns with the work connected to our
mission, which also celebrates and uplifts our culture."
Walmart's sponsorship includes support for the NBOTB's latest
film, "The Legacy of HBCU Marching Bands," which aired this past
February in honor of Black History Month and will re-air in
June 2024 for Black Music Month.
Additionally, Walmart's involvement extends to the Back on the Yard
Kickoff & Stroll Off Competition and the Fan Fest, adding
exciting elements to these events.
This year's event, themed "Celebrating Champions of Culture," is
set to take place over the weekend of August
23-25, 2024. The grand finale will be held at NRG Stadium on
Sunday, August 25th and will feature
performances by some of the top HBCU marching bands, special artist
appearances, and a variety of engaging community activities.
"At Walmart, we recognize the boundless potential of HBCU
students and are dedicated to supercharging their journey towards
excellence. Our partnership with the National Battle of the Bands
is a testament to our commitment to invest in the futures of these
extraordinary young leaders," says Dee Charlemagne, Walmart's
Director of Cultural Strategy & Innovation. By supporting this
remarkable event, we aim to not only celebrate their incredible
talent but also provide essential resources and opportunities that
will empower them to thrive in their careers and communities.
Together, we are fostering a culture of innovation, growth, and
success that extends far beyond the marching field."
For more information about the Pepsi National Battle of the
Bands, please visit www.nationalbattleofthebands.com. Stay
connected on the latest updates and announcements by following us
on social media: @NationalBattleOfTheBands on Facebook, Instagram,
TikTok, and YouTube, and @NationalBOTB on Twitter.
About National Battle of the Bands:
The National
Battle of the Bands' mission is to enhance the exposure of
Historically Black Colleges and Universities (HBCUs), their
marching bands, and their roles in educating aspiring musicians and
developing future leaders. The musical showcase, hosted in
collaboration between Webber Marketing and the Harris County - Houston Sports Authority,
occurs annually in Houston, TX, at
NRG stadium. Event organizers have generated over $1.3 million in scholarships for the
participating colleges and universities. For more information and
updates, follow @NationalBattleOfTheBands on social media or
visit www.nationalbattleofthebands.com.
Media Contacts:
Derek Ross, National Battle of
the Bands
380649@email4pr.com
919.423.5617
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SOURCE National Battle of the Bands