ARLINGTON, Va., July 31,
2024 /PRNewswire/ -- The Lukens Company (TLC), a
premier full-service marketing agency specializing in direct
response, donor development, and fundraising services for
nonprofits, cultural institutions, advocacy groups, and faith-based
organizations, has merged with Phoenix Innovate, a dynamic leader
of innovative marketing solutions.
Founded in 1986 and based in Arlington, Virginia, TLC brings its teams of
award-winning professionals renowned for their data-driven
omnichannel campaigns. Walter
Lukens, CEO of TLC, reflected on the company's milestone:
"When I started TLC 38 years ago, I never imagined the impact we'd
have in helping our clients make the world a better place. This
merger opens up incredible opportunities for our team and
first-class resources for our clients while preserving our
signature boutique touch."
Phoenix Innovate's remarkable growth will be further bolstered
by this new chapter. The combined entity will leverage cutting-edge
technology to enhance efficiencies, expand advanced data insights,
and broaden hyper-personalization capabilities, all underpinned
by Phoenix Innovate's HITRUST certification for the highest
level of data protection.
"TLC's deep industry knowledge, client-centric culture, and
innovative solutions make it the ideal partner to provide
unparalleled service to our clients," said Kirk Vercnocke, CEO of Phoenix Innovate. "By
combining our strengths, we are uniquely positioned to deliver
transformative and sustainable marketing solutions that drive
greater client ROI."
At the heart of this merger is a shared vision and set of values
that guide both companies. TLC and Phoenix Innovate are united by
their dedication to fostering a culture of collaboration and
innovation, where the well-being of employees and success of
clients are paramount. This alignment ensures that the merged
entity will build on that foundation with the common goal of
delivering exceptional results that drive impactful change for its
clients.
"We are thrilled to join forces with Phoenix Innovate," added
Seth Colton, President &
Managing Partner at TLC, who will continue to head TLC's
operations. "Our shared people-first approach and dedication
to client success make this a natural fit. Phoenix Innovate's
ability to adapt commercial insights for nonprofits in real-time
allows us to push the boundaries and redefine nonprofit
marketing."
The merger between TLC and Phoenix Innovate is effective
immediately, heralding a new era of innovative, client-focused
marketing solutions for nonprofits.
ABOUT PHOENIX
INNOVATE
Founded in 1987, Phoenix Innovate's (PI)
research-driven, data-led custom marketing, automation and
distribution technology solutions focus on understanding our
client's audiences and creating results that are transformative and
sustainable. Phoenix Innovate's immersive approach harnesses a
powerful combination of research, data, technology, strategy and
creative vision that is called Authentic Marketing. For more
information, visit phoenixinnovate.com.
ABOUT THE LUKENS COMPANY
The Lukens Company (TLC)
is an award-winning full-service marketing agency that provides
expert direct response, donor development, and fundraising services
to nonprofits, cultural institutions, advocacy groups, and
faith-based organizations. Since our founding in 1986, our
passionate team of creatives have partnered with cause-oriented
organizations seeking innovative, data-driven strategies to achieve
bold goals that change the world for the better. Our 35+ years of
experience across a diverse client base enables us to deliver
unique, compelling multichannel campaigns that captivate audiences
and yield transformative results… all while being delivered with an
unparalleled commitment to our clients' missions. For more
information, visit thelukenscompany.com.
MEDIA CONTACT
Jennifer
Swartz
Director of Marketing
jswartz@thelukenscompany.com
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SOURCE The Lukens Company