Advisors can select seat-based pricing or client “pay-as-they-go” models

Trust & Will, the leading digital estate planning and settlement platform in the United States, announced today its new subscription model for financial advisors so they can incorporate this essential service in a cost-effective manner.

Trust & Will released its subscription pricing model to give advisors flexibility on how they want to deliver estate planning services. The competitive seat-based pricing of $3,999 per advisor per year provides unlimited estate plans; the other pricing option is clients can pay for their plans as needed. The streamlined advisor pricing model allows them to better achieve holistic, comprehensive financial planning while also controlling costs.

“Advisors are seeing the true impact that incorporating estate planning has on better serving their clients and differentiating their practice,” said Andres Mazabel, general manager of advisors at Trust & Will. “Our new practice option enables advisors to make estate planning a core part of their service model.”

Trust & Will’s subscription pricing gives advisors a unique option that competitors do not. Unlike other estate technology providers that only offer a single fee structure, Trust & Will meets the demand for flexible pricing with strong buy-in from the 13,000 advisors and firms utilizing Trust & Will. This comes after the recent partnership with LPL Financial as well as the product enhancements that empower advisors to uncover opportunities through its estate summary, visualization, and personalized insights. Trust & Will helps advisors uncover opportunities for their clients, adding to their advisor satisfaction and financial success.

“The specific product that sold me on partnering with Trust & Will was their innovative seat-based pricing model,” said Bob Chitrathorn, CPFA, founder and vice president of wealth planning at Simplified Wealth Management. “This model allowed us to offer estate planning services at a predictable and manageable cost, making it accessible to a broader range of clients. Clients that have been meaning to get a trust done for months are now getting started and getting them done in weeks!”

This new pricing comes at a time when 62 percent of millennials don’t have a will or a trust, according to Trust & Will’s 2024 Annual Study “Planning Through the Pressure: The Millennial Approach to Estate Planning.” Forty-eight percent indicated they prefer advisor assistance with estate planning. This correlates with data published by martech firm Snappy Kraken, a Trust & Will partner, which shows estate planning is the second highest topic that converts prospects into clients.

“At this moment when so many people are expressing interest in creating their estate plan, we are excited to partner with advisors across the country so they can provide this vital service to their clients,” said Cody Barbo, co-founder and chief executive officer of Trust & Will. “Incorporating estate planning into their services makes advisors’ practices more of a one-stop-shop and broadens their trusted capabilities to serve clients’ financial and life affairs. Offering estate planning will also spark clients’ interest in this service to select those advisors over their competitors.”

For more information about Trust & Will’s seat-based pricing for advisors, contact Andres Mazabel at advisors@trustandwill.com.

About Trust & Will

Trust & Will is simplifying estate planning and settlement with attorney-approved, legally valid documents and processes designed to adhere to individual state guidelines. Since 2017, we’ve helped hundreds of thousands of Trust & Will members leave their legacy with an affordable way to create an estate plan or settle the estate of a loved one.

Our platform uses bank-level encryption that protects customer data and complies with the highest security standards, including SOC 2 and HIPAA. Trust & Will is a certified B Corporation and is the official estate planning benefit provider for AARP members, along with several leading financial institutions, who all believe in our mission of helping every family leave their legacy. To learn more, visit trustandwill.com/advisors

Trust & Will is an online service providing legal forms and information. Trust & Will is not a law firm and does not provide legal advice.

Media Contact: Alexandra Zendrian 516-581-7202 pr@dianacabrices.com