LONDON, Aug. 13, 2024 /PRNewswire/ -- Proximity, home of
the award-winning Retail Super-App, is thrilled to announce a
partnership with US-based Helzberg Diamonds, one of the most
renowned and respected jewelry retailers in the industry.
Proximity's clienteling platform was successfully launched
across all Helzberg store locations earlier this summer, and is
designed to empower Sales Associates to deliver a
hyper-personalised and seamless service to their customers at every
touchpoint.
By connecting customer data and using innovative technology to
power personalization and provide endless aisle capabilities,
Proximity's Retail Super-App transforms how brands engage with and
sell to their customers. The platform supports an omnichannel brand
experience that inspires customers, drives repeat purchases, and
increases in store efficiency.
"We're delighted to partner with Helzberg Diamonds, a company
renowned for its commitment to excellence in the jewelry industry,"
said Cathy McCabe, CEO &
Co-Founder at Proximity. "We believe that our Retail Super-App
will help forge deep connections with their customers, cultivate
enduring loyalty, and drive business growth."
"Partnering with Proximity presented a fantastic opportunity to
accelerate our digital transformation, with a focus on empowering
our sales associates with the means to cultivate relationships and
sales via digital channels," said Brad
Hampton Chief Executive Officer of Helzberg Diamonds.
"We are thrilled by Proximity's support and collaboration in our
evolution of becoming a more digitally-integrated omnichannel
retailer."
The collaboration between Proximity and Helzberg Diamonds
represents a powerful synergy between technology and craftsmanship
and enables Helzberg to adapt and thrive through digital channels,
while maintaining the human touch that sets them apart.
About Proximity:
Proximity's platform transforms how brands connect with their
customers. Their cutting-edge solution empowers retailers to create
exceptional customer experiences through data-driven insights and
personalised interactions. The Retail Super-App streamlines
customer data management, enables clienteling strategies, and
delivers comprehensive omnichannel solutions, all with a focus on
innovation and customer success. Visit proximityinsight.com to find
out more.
About Helzberg Diamonds:
Helzberg is a retail and online fine jewelry store with a legacy
of service, craftsmanship and innovation since 1915. Known for its
rigorous quality standards, Helzberg has over 160 stores nationwide
featuring a wide selection of natural and lab grown diamond
engagement rings, fine and demi-fine fashion jewelry, precious gems
and watches. Helzberg is based in North
Kansas City, Missouri, and is a subsidiary of Berkshire
Hathaway Inc. (NYSE: BRK/A) (NYSE: BRK/B). For the locations
nearest you, visit Helzberg.com or call 1-800-HELZBERG
(800-435-9237).
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