New collaboration to debut at prime
Los Angeles locations
LOS
ANGELES, Aug. 13, 2024 /PRNewswire/ --
KEVANI, Inc. ("KEVANI"), a leading innovator in out of home
media development, is pleased to announce its partnership with
VIOOH, the leading premium global digital out-of-home (DOOH)
supply-side platform.
This collaboration will allow advertisers to leverage VIOOH's
programmatic platform and KEVANI's premium inventory to create
high-impact programmatic DOOH campaigns on iconic media
destinations in Los Angeles. The
new offering will empower partners to deliver contextual messaging
to strategically targeted audiences and elevate advertising
campaigns via data-driven insights.
The new partnership will kick off with StackAdapt, a
programmatic advertising platform that specializes in delivering
multi-channel campaigns, further enhancing the offering and
enabling advertisers to achieve their goals with greater efficiency
and effectiveness.
"We are excited to partner with VIOOH, providing our agency
partners with an additional platform to seamlessly integrate
their latest campaigns on our world-class assets," said
Kevin Bartanian, CEO of KEVANI.
"This collaboration enhances our ability to create meaningful and
memorable connections between audiences and brands, while expanding
our global reach."
"We're pleased to share another new US partnership to help
unlock commercial opportunities for advertisers, both those buyers
within the US and our overseas customers," said Jean-Christophe Conti, Chief Executive Officer
at VIOOH. "At VIOOH, we are committed to growing our programmatic
DOOH offering across the US and working with KEVANI is an excellent
step forward, especially for advertisers looking to invest on the
West Coast."
About KEVANI
KEVANI is a premier out-of-home (OOH) media sales organization
that elevates national and local brands through innovative outdoor
advertising solutions. Our inventory provides unique opportunities
for our brand and agency partners to captivate their audience.
Founded with a mission to bring value to the OOH medium, KEVANI is
dedicated to transforming the industry through the development of
new destinations and innovative sales approaches.
Follow KEVANI on Instagram (@kevaniusa) and LinkedIn
(@kevani)
About VIOOH
VIOOH is a leading premium global digital out of home
supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and
sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts,
VIOOH is pioneering the transformation of the OOH sector,
championing its role in enhancing multi-channel digital campaigns
through the use of programmatic capabilities and data. VIOOH
currently trades programmatically in 22 markets, with more to
follow.
For more information about VIOOH, please
visit www.viooh.com or follow us on X
(Twitter) and LinkedIn
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SOURCE KEVANI, INC.