VANCOUVER, Oct. 7, 2024
/CNW/ -- Governor Miguel Ángel Navarro
Quintero of the state of Nayarit in Mexico announced today that the state is now
the official Mexican Tourism Destination of the Vancouver Canucks
of the National Hockey League and their home game venue, Rogers
Arena.
"We are very pleased to be able to partner with such an integral
part of the Vancouver world," said
Navarro Quintero. "We invite
Vancouverites to visit the state of Nayarit to embark on a journey filled with
rugged, pristine beaches, lush landscapes, and vibrant cultural
experiences.
"We are home to breathtaking scenery, rich culture, and warm
hospitality," the governor added. "Nayarit is always an unforgettable experience
for travelers seeking relaxation, adventure, and exploration."
"One of the great things about the game of hockey is its ability
to unite people from diverse backgrounds, which makes this new
partnership with the state of Nayarit so meaningful," said Michael Doyle, President, Canucks Sports
&Entertainment, Business Operations. "Our fans enjoy
unforgettable experiences at Rogers Arena, and I'm sure they'll
also be eager to visit Mexico and
immerse themselves in the stunning scenery and rich culture of
Nayarit."
As the "Official Mexican Tourism Destination of the Canucks,"
the state of Nayarit will benefit
from a comprehensive, multi-platform marketing campaign that will
feature its world-class tourism offerings. The partnership with
Canucks Sports & Entertainment (CSE) includes onsite events,
signage across Rogers Arena, and social media promotions for VIP
experiences with the team, among other elements of the
campaign.
The partnership with CSE marks the second sports such alliance
for Nayarit following its alliance
with National Football League team the Dallas Cowboys, announced in
late August. Both efforts comprise the initial part of the state's
historic entrance to the world of professional sports and tourism
partnerships.
The campaign aims to benefit from the visibility these sports
alliances will create and expose more potential visitors interested
in exploring the varied tourism offerings found in Nayarit.
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SOURCE State of Nayarit Tourism Board