BEIJING, May 10, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment company in China,
today has signed a partnership agreement at 2019 iQIYI World
Conference with DDMC Group to adapt Nobel Prize Winner Mo Yan's
novel Big Breasts and Wide Hips into an online drama. This
collaboration furthers iQIYI's commitment to jointly develop
high-quality content reflecting Chinese heritage, culture and
contemporary society. At the conference, Mo
Yan delivered a speech about the growing connection between
literature and entertainment, highlighting that creativity and
technological advancement are key towards the future development of
entertainment.
"Whether we're looking at TV dramas or films, literature serves
as the foundation for a significant portion of productions. Through
producing literature-based content, iQIYI has established itself as
a platform that not only preserves culturally significant
literature but also a promoter of innovation through its creative
adaptations," said Mo Yan during his
speech. "Having seen promising creativity and technology applied to
the work of iQIYI, I believe that the combination of these two
elements will help enrich overall viewing experiences and allow
artistic works to be further embedded in our daily lives."
In addition to its continued development of youth- and
suspense-themed content, iQIYI also plans to focus its content
development on realistic and historic themes. During the
conference, iQIYI announced a series of strategic partnerships with
DDMC Group, Daylight Entertainment and Liu Bai Entertainment to
create a series of online dramas based on Mo Yan's acclaimed book Big Breasts and Wide
Hips, novelist Ma Boyong's original story Luoyang and
realistic drama Yu Huanshui. Following the surge in interest
around Chinese intangible cultural heritage triggered by iQIYI
original drama The Story of Yanxi Palace, iQIYI plans to
jointly develop more high-quality content with Huanyu Film,
reflecting Chinese culture and heritage.
As Mo Yan's most profound and
poetic work, Big Breasts and Wide Hips symbolizes fertility,
reproduction and motherhood. Spanning over one hundred years, the
novel reflects the magnificent Chinese national epic of the 20th
century and portrays the kindness, dignity and beauty that humanity
has adhered to in the face of extreme suffering. Mo Yan's novel tells the tale of an ordinary
family, of a mother who has experienced turbulent times, and her
nine children that have different personalities and values through
various stages of life in Gaomi County, China.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/nobel-prize-winner-in-literature-mo-yan-speaks-at-2019-iqiyi-world-conference-creativity-and-technological-development-key-to-future-of-entertainment-300847943.html
SOURCE iQIYI, Inc.