NEW
YORK, May 9, 2024 /PRNewswire/ -- EX.CO,
the publisher video platform powering successful video strategies
for the world's leading media groups, today announced results from
a recent case study of its partnership with media giant The Arena
Group (NYSE American: AREN). The collaboration has driven 115%
higher gross RPMs for video on average and a 27% increase in user
dwell time across their network of sites, which include Men's
Journal and Parade, within a six-month time period.
The Arena Group, which publishes content across a diverse
portfolio of hundreds of brands, reaching more than 100 million
users monthly, leads the publishing industry by recognizing the
demand for more video content while historically facing challenges
to include video on every article page. EX.CO's online video
platform (OVP) allows the publisher to quickly generate new content
which increases audience engagement, time-on-site, and
recirculation, thereby opening up additional monetization
opportunities. The Arena Group also leverages EX.CO's AI-driven
contextual recommendations to ensure that the videos match the
content of each article that the user is consuming, creating a more
personalized video experience.
"Our commitment to implementing the most innovative solutions to
drive unprecedented business results extends beyond today's
successes, as we continue to strive to create more meaningful video
experiences that captivate and resonate with our audiences," said
Jason White, chief product and
technology officer at The Arena Group. "Our multi-layered
partnership with EX.CO has allowed us to deliver more contextually
relevant video content and cultivate stronger relationships with
our audiences overall, and we're thrilled with the results."
As a demand-agnostic company, EX.CO enables The Arena Group to
add their own private marketplace and programmatic deals to the
platform. The technology optimizes for publisher revenue with its
machine-learning-based yield engine, driving even higher revenue
and content relevancy for the publisher and reader.
"The Arena Group is a powerful media company with iconic brands
that readers have enjoyed for decades. We're thrilled that they
have partnered with us to support their business growth through the
power of video and contextual recommendations," said EX.CO
co-founder and CEO, Tom Pachys.
"We're excited to see the incredible results thus far and look
forward to expanding our relationship and launching new video
experiences with The Arena Group in the near future."
For more information about EX.CO, please visit www.ex.co.
About EX.CO
We're EX.CO, the world's leading publisher
video technology platform empowering publishers to own their video
strategy for maximum yield. Our AI-based solutions for video
management, video monetization, content automation, and video
recommendation are trusted by some of the largest publishers
globally including The Arena Group, CBSi, Hearst Newspapers, and
Nasdaq. Founded in 2012 and headquartered in New York City with employees located around
the world, EX.CO is backed by The Walt Disney Company, Saban
Ventures, Viola Group, 83North, and Firstime Ventures. For more
information, visit ex.co.
About The Arena Group
The Arena Group (NYSE American:
AREN) is an innovative technology platform and media company with a
proven cutting-edge playbook that transforms media brands. Our
unified technology platform empowers creators and publishers with
tools to publish and monetize their content, while also leveraging
quality journalism of anchor brands like TheStreet, Parade, Men's
Journal and Athlon Sports to build their businesses. The company
aggregates content across a diverse portfolio of over 265 brands,
reaching over 100 million users monthly. Visit us at
thearenagroup.net and discover how we are revolutionizing the world
of digital media.
Media Contacts:
Tammy Blythe
Goodman
EX.CO
tammy.goodman@ex.co
Steve Janisse
NewsMakers Media for The Arena Group
Sjanisse@newsnetmedia.com
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SOURCE EX.CO