Carlos de la Garza Named President of Sales and Marketing of Azteca America -Mr. De la Garza Assumes Responsibilities Formerly Held by Phillip R. Woodie- MEXICO CITY, Nov. 4 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (NYSE: TZA; BMV: TVAZTCA), one of the two largest producers of Spanish language television programming in the world, announced today the appointment of Carlos de la Garza, a TV Azteca veteran, as President of Sales and Marketing of Azteca America, the fastest-growing Hispanic network in the United States. Mr. De la Garza will be assuming responsibilities formerly held by Phillip R. Woodie, heading the network's Madison Avenue sales office in New York City. "I am confident that Carlos will bring Azteca America continuity as well as a push to bring our network to the next level," said Mario San Roman, COO of TV Azteca. Mr. De la Garza brings a strong sales background and thorough knowledge of TV Azteca to the position through his six years of experience as vice-president of national sales, overseeing the company's top 120 clients. His sales strategy and execution proved highly successful in breaking the market monopoly of Televisa in Mexico. Prior to his appointment at Azteca America, Mr. De la Garza was CEO of Movil@ccess, a wireless data company. He has also been instrumental in establishing successful and efficient sales and marketing teams in the media and telecommunications companies of Grupo Salinas. "I look forward to taking the baton from Phillip," said Mr. De la Garza. "My initial contact with the US advertising community has received a strong reception. I look forward to repeating Azteca's Mexico success story here in the US Hispanic market." Company Profile TV Azteca is one of the two largest producers of Spanish language television programming in the world, operating two national television networks, Azteca 13 and Azteca 7, through 554 owned transmitters across the country. TV Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing US Hispanic; Unefon, a Mexican mobile telephony operator focused on the mass market; and Todito.com, an Internet portal for North American Spanish speakers. Azteca America, a fully-owned subsidiary of TV Azteca, is the fastest-growing Hispanic television network in the United States. The network has affiliates in 29 markets, including: Los Angeles, New York, Miami, Houston, Chicago, San Antonio, San Francisco-Oakland-San Jose, Albuquerque, Fresno-Visalia, Sacramento-Stockton-Modesto, Orlando, Austin, Las Vegas, Bakersfield, West Palm Beach-Ft. Pierce, Salt Lake City, Santa Barbara, Palm Springs, Wichita, Reno, San Diego, Monterey-Salinas, Oklahoma City, Naples-Ft. Myers, Phoenix, Tucson, Victoria, Charleston and Chattanooga. These markets represent coverage of 67% of the US Hispanic population. Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Risks that may affect TV Azteca are identified in its Form 20-F and other filings with the US Securities and Exchange Commission. DATASOURCE: TV Azteca, S.A. de C.V. CONTACT: Investor Relations - Bruno Rangel, +5255-3099-9167 , or Omar Avila, +5255-3099-0041, , both of TV Azteca, S.A. de C.V.; or Media - Los Angeles - Carmen Lawrence, +1-310-407-6570, or Sonia Pena, +1-310-407-6589, , both of Weber Shandwick for TV Azteca, S.A. de C.V.; Mexico City - Daniel McCosh, +011-5255-3099-0059, , or Tristan Canales, +011-5255-3099-1441, , both of TV Azteca, S.A. de C.V. Web site: http://www.tvazteca.com.mx/

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