BWMX Betterware de Mexico SAPI de CV

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20546

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

July 2024

 

Commission File Number:  001-39251

 

BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.

(Name of Registrant)

 

Luis Enrique Williams 549

Colonia Belenes Norte

Zapopan, Jalisco, 45145, México

+52 (33) 3836-0500

(Address of Principal Executive Office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒         Form 40-F ☐

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

	BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.
	By:	/s/ Luis Campos
	Name:	Luis Campos
	Title:	Board Chairman

 

Date: July 25, 2024

 

 

Exhibit Index

 

Exhibit No.		Description
99.1		BeFra Second Quarter 2024 Earnings Release.

 

 

2

Exhibit 99.1

  

 

 

Message from the Chairman

 

BeFra demonstrated steady and encouraging growth once again this quarter, with net revenue increasing 5.3% and 8.0% in Q2 2024 and H1 2024, respectively. The positive net revenue trend was consistent across all business units, reflecting more balanced growth and underscoring the effectiveness of our strategic growth initiatives and commercial excellence. The revenue growth also demonstrates the strength of BeFra’s business model and evidences sustainable expansion, establishing a strong foundation for continued success this year and beyond. We expect to achieve our 2024 guidance for EBITDA as well as revenue, as our seller base expands, and average order sizes continue growing.

 

Betterware Mexico maintained its positive trajectory with a 2.2% and 7.0% YoY increase in net revenue for the second quarter and first-half, respectively. This marked the third consecutive quarter of growth and indicates a solid recovery in post-pandemic momentum. The growth also reflects higher productivity levels resulting from initiatives that enable our associates to focus more on selling.

 

Jafra Mexico’s performance remained strong, with revenue growing 9.0% and 10.1% YoY in Q2 2024 and H1 2024, respectively, while EBITDA increased 28.2% and 33.2% during the same periods, all of which underscores our improving commercial and operational efficiencies that are enabling us to effectively harness the beauty market’s rapid growth.

 

Jafra US achieved a significant milestone in the second quarter, with YoY revenue growth turning positive for the first time since the acquisition. Revenue grew 1.2% in pesos and a 4.4% in USD, as a result of the turnaround plan that we have implemented since we acquired the company and led by this unit’s new leadership team. Its strengthening recovery combined with the solid growth of the Mexican business, means Jafra remains a highly accretive acquisition. It has also diversified BeFra in terms of revenues and geography, enhanced our growth profile, and made us a more resilient company overall.

 

For over two decades, we have consistently achieved, on average, more than 20% growth in net revenue and profitability. Our asset-light business model, with a small percentage of fixed costs, provides exceptional operating flexibility that helps ensure long-term, accretive growth and that has relatively low capital requirements. Our strategy and focus remain on long-term performance that offers substantial returns to our stockholders, in terms of growth and yield. For perspective, since going public in March 2020, Betterware has doubled in size, and with the acquisition of Jafra our business has grown almost fourfold, while EBITDA for the Group has increased by over threefold.

 

Although increasing household penetration and share of wallet in Mexico remain our near and medium-term priority, we are beginning to expand more internationally, targeting the home solutions segment of the large and rapidly growing US Hispanic market and laying the groundwork to enter Peru. We endeavor to replicate our success in these geographies while further diversifying BeFra and extending our leadership in direct selling. Thank you for supporting us on this exciting journey.

 

Luis G. Campos

Chairman of the Board

 

 

Q2 2024 Select Consolidated Financial Information

 

		Q2												H1
		2024				2023								2024				2023
Net Revenue		$	3,389,393			$	3,220,097				+5.3	%		$	6,991,896			$	6,484,308				+7.8	%
Gross Margin			72.2	%			73.3	%			-103	bps			72.9	%			73.0	%			-7	bps
EBITDA		$	656,136			$	717,433				-8.5	%		$	1,411,526			$	1,371,992				+2.9	%
EBITDA Margin			19.4	%			22.3	%			-292	bps			20.2	%			21.2	%			-97	bps
Free Cash Flow		$	458,437			$	755,735				-39.3	%		$	818,092			$	1,305,047				-37.3	%
Net Income		$	300,768			$	258,370				+16.4	%		$	594,938			$	446,366				+33.3	%
EPS		$	8.06			$	6.92				+16.4	%		$	15.94			$	11.96				+33.3	%
Net Debt / EBITDA			1.80	x			2.02	x							1.80	x			2.02	x
Interest Coverage			3.22	x			2.65	x							3.22	x			2.65	x

 

Associates
Avg. Base			1,176,458				1,209,573				-2.7	%			1,195,950				1,220,266				-2.0	%
EOP Base			1,149,990				1,210,993				-5.0	%			1,149,990				1,210,993				-5.0	%
Distributors
Avg. Base			65,752				61,719				+6.5	%			64,560				60,929				+6.0	%
EOP Base			65,810				62,462				+5.4	%			65,810				62,462				+5.4	%

 

●

Net revenue growth. Consolidated net revenue increased by 5.3% and 7.8% YoY in the quarter and semester respectively, driven by sustained commercial strategy success in all three business units. The Company expects to continue strengthening its growth trajectory to achieve its goals in H2 2024. More details can be found within the below section for each respective business unit.

 

●

EBITDA Margin slightly below expectations. Q2 2024 EBITDA margin was 19.4%, adversely impacted by Betterware Mexico’s temporary gross margin contraction. It is important to note that Q2 2023 22.3% EBITDA margin was favorably impacted by the USD/MXP exchange rate. Notably, H1 2024 EBITDA increased by 2.9% YoY, with margin recovery expected in the coming quarters in line with historic levels and guidance for 2024.

 

●

Free Cash Flow (FCF) generation aligned with historical levels. Q2 2024 FCF represented 70% of EBITDA for the quarter, consistent with prior quarters. The YoY decline was due to extraordinary cash generation in the Q2 2023 which represented 105% of Q2 2023 EBITDA, primarily due to an extended supplier payment period at Jafra Mexico which increased from 30 to 120 days in 2023 and which returned to normalized levels in 2024. Q2 2024 CAPEX increased by Ps. 64M due to increased investments during the quarter including software development and Jafra Mexico’s new office fit-out.

 

●

EPS growth. Q2 2024 EPS increased by 16% YoY and by 33% YoY for H1 2024, primarily due to a decrease in net financing cost. BeFra remains focused on an improved cost of capital with continued balance sheet deleveraging.

 

For more details, please refer business unit results.

 

 

Balance Sheet Strength and Financial Performance

 

Ended Q2 2024 with Strong balance sheet.

 

-

Further strengthened BeFra balance sheet in Q2 2024, providing greater financial flexibility to reduce debt leverage, invest in growth and efficiency initiatives, and pay dividends.

 

Key financial metrics:

 

BeFra’s key financial metrics highlight robust Q2 2024 performance, reflecting a highly profitable profile and an outstanding track record of growth. The Company achieved an impressive CAGR of 23.0% in net revenue and 24.5% in EBITDA in the 2001 to 2023 period.

 

Liquidity ratios 

 

Sustained strength in cash flow generation:

 

		Q2 2024				Q2 2023				∆
Current Ratio			1.03				1.06				-2.8	%
FCF / EBITDA			70.0	%			105.3	%			-3,545	bps
CCC (days)			42				71				-29

 

Asset Light Business 

 

Asset light business model enables flexibility to adapt to challenging conditions.

 

		Q2 2024				Q2 2023				∆ bps
Fixed Assets / Total Assets			26.5	%			25.6	%			+90
Variable Cost Structure			76.7	%			69.2	%			+750
Fixed Cost Structure			23.3	%			25.8	%			-250
SG&A / Net Revenues			51.0	%			49.1	%			+170

 

Profitability  

 

Consistent profitability. 

 

		Q2 2024				Q2 2023				∆
Equity Turnover			8.69				9.76				-11.0	%
ROE			77.0	%			56.7	%			+2,030	bps
ROTA			18.5	%			11.0	%			+750	bps
ROA			11.0	%			6.6	%			+430	bps
Dividend Yield			10.69	%			6.88	%			+381	bps

 

Leverage 

 

Debt position primarily due to Jafra acquisition Remain committed to accelerated deleveraging.

 

		Q2 2024				Q2 2023				∆ %
Debt to EBITDA			1.95				2.31				-15.6
Net Debt to EBITDA			1.80				2.02				-10.9
Interest Coverage			3.22				2.65				+21.5

 

*

Calculation of Dividend Yield Using the Closing Price on June 28, which was $14.61.

 

 

Capital Allocation

 

Strategic Focus on Balance Sheet: BeFra’s balance sheet remains a strategic priority. The Company is on track to achieve its objective of decreasing Net Debt-to-EBITDA to at least 1.5x by the end of 2024. The Company’s Net Debt-to-EBITDA ratio as of June 30, 2024 was 1.8x, decreasing from 2.0x at the end of Q2 2023.

 

Sale of Jafra Mexico Headquarters: will result in an expected Ps. 34.1 M pesos in Q3 2024, with over Ps. 315 M to be collected over the next three years. Additionally, BeFra plans to sell another small property in Mexico City, previously used as employee parking, currently valued between Ps. 40 M and Ps. 50 M. All proceeds from these property sales will be allocated to servicing the Company’s outstanding debt.

 

Quarterly Dividends and Shareholder Value: the Company remains committed to enhancing shareholder value through quarterly dividends. BeFra’s board of directors approved a Ps. 250 M dividend for Q2 2024, representing the eighteenth consecutive quarterly dividend payment since the Company’s March 2020 IPO. Future dividends are expected to meet or exceed this quarter’s proposed amount, contingent upon BeFra’s financial performance and ongoing debt repayment plan.

 

2024 Guidance and Long-Term Growth Prospects

 

BeFra is well-positioned for a robust second half of the year. First half 2024 results, with net revenue and EBITDA aligned with the Company’s projections set at the beginning of the year, supports the Company’s current guidance, as detailed below:

 

		2024		2023				Var %
Net Revenue		$13,800 – 14,400		$	13,010			6.1% - 10.7%
EBITDA		$2,900 – 3,100		$	2,721			6.6% - 13.9%

 

*

Figures in millions Ps.

 

 

Q2 2024 Financial Results by Business

 

Betterware Mexico

 

Key Financial and Operating Metrics

 

		Q2												H1
		2024				2023								2024				2023
Net Revenue		$	1,476,375			$	1,444,406				+2.2	%		$	3,031,402			$	2,833,389				+7.0	%
Gross Margin			56.4	%			61.8	%			-538	bps			58.3	%			61.5	%			-324	bps
EBITDA		$	304,467			$	443,508				-31.4	%		$	686,574			$	855,864				-19.8	%
EBITDA Margin			20.6	%			30.7	%			-1,008	bps			22.6	%			30.2	%			-756	bps

 

Associates
Avg. Base			713,144				753,743				-5.4	%			714,895				753,160				-5.1	%
EOP Base			699,033				756,637				-7.6	%			699,033				756,637				-7.6	%
Monthly Activity Rate			66.4	%			66.7	%			-33	bps			67.04	%			67.4	%			-37	bps
Avg. Monthly Order		$	2,027			$	1,877				+8.0	%		$	2,040			$	1,822				+11.9	%
Distributors
Avg. Base			44,953				40,825				+10.1	%			43,920				39,927				+10.0	%
EOP Base			45,009				41,981				+7.2	%			45,009				41,981				+7.2	%
Monthly Activity Rate			98.0	%			98.1	%			-7	bps			98.3	%			98.3	%			-3	bps
Avg. Monthly Order		$	21,669			$	23,440				-7.6	%		$	22,626			$	23,500				-3.7	%

 

Highlights

 

●

Slight YoY Net Revenue increase despite inability to fully capture increased demand. Third consecutive quarter of YoY increase in Net Revenue (+2.2%), and 7.0% YoY increase for H1 2024, despite decreased sellout of some key SKUs in Q2 2024. Decreased sellout during the quarter was due to China-Mexico sea route supply chain disruptions and inaccurate demand forecasting for certain key products. The estimated net revenue loss during the quarter exceeded Ps. 300 M as Betterware’s most productive Distributors and Associates reduced their activity due to lack of desired product availability, resulting in abandoned orders. Excluding the quarter’s decreased sellout effect, the Company would have achieved double-digit growth. Betterware Mexico has since implemented measures to mitigate this in the future.

 

-

Product innovation, merchandising, and in-person field management strategies significantly contributed to stable performance during the quarter, reflected in growth within nearly all categories.

 

●

Strengthened monthly purchases despite lack of Associate Base growth. Q2 2024 average order per Associate increased by 8.0% YoY, enabling increased share of wallet.

 

●

Addressing Gross Margin challenges. Decreased Q2 2024 gross margin was primarily due to higher import taxes on 116 Betterware SKUs, which increased by an average of 17%, higher international freight costs resulting from the Middle East conflict, a surge in China to Mexico shipment demand, also with slight sales mix misalignment towards less profitable items.

 

-

Notably, gross margin has remained stable for the past 10 years, averaging 59.0% despite exchange rate and freight rate volatility.

 

-

The Company has regained margin strength and stability, achieving a 58.3% gross margin for the first half of 2024 after considerable 2020 and 2021 challenges. The Company remains committed to maintaining long-term margin stability to achieve its 58%-59% average gross margin target established at the beginning of 2024.

 

 

 

 

●

Short term EBITDA margin decrease. Q2 2024 EBITDA decreased by 10 pp, primarily due to a gross margin contraction, lower-than-expected net revenue, and slightly higher distribution costs during the quarter. Betterware anticipates returning to 26% EBITDA margin levels in the second half of 2024.

 

●

Decreased inventory levels. Excess inventory decreased to $232M during the quarter, from $360M, with continued declines expected as the Company remains focused on achieving further inventory reductions.

 

H2 2024 Priorities

 

●

Product Innovation: the Company’s robust innovation plan for H2 2024 is set to continue delivering strong results.

 

●	Demand Forecasting: continued enhancement of forecasting models to mitigate stockouts.

●

Cost Control: recalibrating merchandising plans to achieve expected revenue growth and profitability despite import taxes and freight cost effects.

 

●

Pricing Strategy: new pricing position within marketing team to develop more effective pricing structures that enhance market share and profitability.

 

●

Inventory Reduction: implementing strategies to further reduce excess inventory of specific SKUs.

 

●

Incentive Program: refined our core incentive program to promote Associates’ activity and retention.

 

International Expansion

 

●

Initial Launch of Betterware US. Pilot phase focuses on growth strategies in three Texas cities (Dallas, San Antonio and McAllen). If successful, this will transition from the pilot phase in the second half of the year.

 

●

Betterware Peru Continued Progress Towards H1 2025 Launch. Similar dynamics to the Mexico market enables Betterware to leverage its considerable market experience.

 

 

Jafra Mexico

 

Key Financial and Operating Metrics

 

		Q2												H1
		2024				2023								2024				2023
Net Revenue		$	1,671,137			$	1,536,775				+8.7	%		$	3,521,133			$	3,199,180				+10.1	%
Gross Margin			86.0	%			83.3	%			+267	bps			85.5	%			82.6	%			+286	bps
EBITDA		$	344,478			$	268,724				+28.2	%		$	727,598			$	546,271				+33.2	%
EBITDA Margin			20.6	%			17.5	%			+313	bps			20.7	%			17.1	%			+356	bps

 

Associates
Avg. Base			432,450				427,289				+1.2	%			450,870				438,136				+2.9	%
EOP Base			419,931				424,435				-1.1	%			419,931				424,435				-1.1	%
Monthly Activity Rate			50.5	%			51.2	%			-70	bps			52.2	%			51.5	%			+70	bps
Avg. Monthly Order		$	2,284			$	2,091				+9.2	%		$	2,261			$	2,077				+8.9	%
Distributors
Avg. Base			19,073				18,853				+1.2	%			18,913				18,942				-0.2	%
EOP Base			19,035				18,721				+1.7	%			19,035				18,721				+1.7	%
Monthly Activity Rate			93.1	%			94.0	%			-87	bps			94.6	%			94.2	%			+42	bps
Avg. Monthly Order		$	2,693			$	2,463				+9.3	%		$	2,545			$	2,361				+7.8	%

 

Highlights

 

●

Double-digit net revenue increase in H1 2024: 8.7% and 10.1% YoY increase for the quarter and first half, respectively. Jafra has effectively capitalized on continued strength in the beauty market by replicating Betterware’s core growth model while leveraging the new management team’s leadership strength. Notably, H1 2024 growth was predominantly driven by volume (70%) rather than price (30%).

 

-

Color and Skincare categories led second quarter growth, achieving a 12% year on year increase, a 9% increase in Fragrance and a 5% increase in Toiletries.

 

●

Slight increase in average Associate base, purchase per Associate continues to strengthen. YTD associate base increase of 2.9%, reaching 52.2% in activity levels and an 8.9% increase in average order value, YoY. The Company anticipates a recovery as well as an increase in both the Associate base and order value metrics, as Jafra still has significant potential for increased home penetration.

 

●

Gross margin exceeds expectation. 267 bps increase in Q2 2024 gross margin driven by higher production volume and a favorable higher margin product sales mix (a 127 bps increase), lower material costs (91 bps decrease), and a 52 bps decrease in obsolescence expense. Gross margin improved by 286 bps YTD, due to the same factors.

 

●

Outstanding EBITDA growth. Q2 2024 EBITDA increased by 28.2% YoY, with a 313 bps EBITDA margin increase favorably impacted by revenue growth during the quarter with stable gross margins and expense controls throughout the organization.

 

●

Inventory levels. Inventory remained stable during the quarter, primarily due to a strengthened innovation model which drove revenue increases but also generated excess inventory, representing continued opportunities to improve demand forecasting for regular line items. Inventory levels are expected to normalize as Jafra further refines and recalibrates demand forecasting while implementing strategies to reduce excess inventory.

 

H2 2024 Priorities

 

●

Product Innovation Plan: Implement comprehensive product innovation plan across all categories.

 

●

Catalog Design: Launch a new and improved catalogue design featuring a cleaner and more engaging layout to drive purchases.

 

	●	Merchandising Plan: Begin implementing a more effective merchandising plan, including enhanced pricing and promotion strategies as well as improved pagination management.

●

Inventory Reduction: Continue executing plans to decrease inventory levels.

 

 

Jafra US Key

 

Financial and Operating Metrics

 

		Q2												H1
		2024				2023								2024				2023
Net Revenue		$	241,881			$	238,919				+1.2	%		$	439,361			$	451,739				-2.7	%
Gross Margin			73.6	%			77.8	%			-416	bps			73.8	%			77.2	%			-338	bps
EBITDA		$	7,192			$	5,201				+38.3	%		$	-2,646			$	-30,143				+91.2	%
EBITDA Margin			3.0	%			2.6	%			+77	bps			-0.6	%			-6.7	%			+610	bps

 

Associates
Avg. Base			30,864				28,541				+8.1	%			30,185				28,970				+4.2	%
EOP Base			31,026				29,921				+3.7	%			31,026				29,335				+3.7	%
Monthly Activity Rate			46.7	%			44.4	%			+233	bps			44.6	%			41.1	%			+350	bps
Avg. Monthly Order		$	232			$	236				-1.2	%		$	228			$	234				-2.5	%
Distributors
Avg. Base			1,726				2,041				-15.4	%			1,727				2,061				-16.2	%
EOP Base			1,766				1,760				+0.3	%			1,766				1,930				+0.3	%
Monthly Activity Rate			90.7	%			83.8	%			+697	bps			89.5	%			82.45	%			+707	bps
Avg. Monthly Order		$	229			$	220				+4.1	%		$	223			$	220				+1.6	%

 

Highlights

 

●

1.2% YoY Net Revenue Increase - first net revenue increase since Jafra US acquisition. Reflects strong “back to growth” momentum, representing a 4.4% YoY increase in USD terms and a 9.1% YoY increase excluding an “extraordinary positive cut-off effect” on Q2 2023 net revenue. Notably, net revenue increased by a significant 16% in June, primarily driven by an expanding Associate base, also enabled by:

 

-

Baseline commercial model implemented at Jafra US in early 2024 has proven highly relevant to the US market.

 

-

Catalog pagination and design, effective incentivization, and stronger Distributor relationships drove sales growth during the quarter.

 

-

US revenue mix is now more evenly distributed across categories, presenting future growth opportunities across all markets.

 

-

While the Company had initially anticipated YoY net revenue growth and break-even by the second half of 2024, a strong first half has enabled BeFra to meet growth objectives and generate positive EBITDA ahead of schedule.

 

●

Associate Base expansion. Associate base increased by 3.7% YoY for the first time since the Jafra US acquisition. Jafra US sales will be primarily driven by Associate base expansion due to current low market penetration.

 

●

Positive EBITDA. Q2 2024 EBITDA increased by 38.3% YoY. Achieved near break-even in H1 2024 with continued progress to end the year with positive EBITDA, enabling future self-sustaining growth.

 

H2 2024 Priorities

 

●

Product Innovation Plan: Implement comprehensive product innovation plan across all categories.

 

●

Catalog Design: July catalog upgrades expected to favorably impact H2 2024.

 

●

Merchandising Plan: Begin roll out of initial version of a more effective merchandising plan, including better pricing and promotion strategies with better-managed pagination.

 

●

Launch Shopify+: new platform launch in August 2024 to capture increased share of online/digital demand in both the Hispanic and General Markets. This platform will also enhance the Sales Force experience, with increased motivation and support.

 

●

Field Strategy: Field strategy revamp, similar to Betterware Mexico, to better prepare and motivate sales force.

 

 

Appendix

 

Financial Statements

 

Betterware de México, S.A.P.I. de C.V. 

Consolidated Statements of Final Position 

As of June 30, 2024 and 2023 

(In Thousands of Mexican Pesos)

 

		June 2024				June 2023
Assets
Cash and cash equivalents			423,246				728,872
Trade accounts receivable, net			1,082,224				1,166,267
Accounts receivable from related parties			542				30
Inventories			2,062,733				2,021,738
Prepaid expenses			137,214				126,859
Income tax recoverable			137,936				213,784
Derivative Financial Instruments			22,593				-
Other assets			121,204				163,131
Total current assets			3,987,692				4,420,681
Property, plant and equipment, net			2,919,620				2,902,039
Right of use assets, net			319,892				357,831
Deferred income tax			523,568				319,157
Investment in subsidiaries			-				1,236
Intangible assets, net			1,610,915				1,691,781
Goodwill			1,599,718				1,599,718
Other assets			56,888				50,934
Total non-current assets			7,030,601				6,922,696
Total assets			11,018,293				11,343,377
Liabilities and Stockholders’ Equity
Short term debt and borrowings			589,478				754,232
Accounts payable to suppliers			1,949,182				1,721,562
Accrued expenses			358,363				357,052
Provisions			709,902				788,698
Income tax payable			-				-
Value added tax payable			92,532				132,688
Trade accounts payable to related parties			47,412				116,932
Statutory employee profit sharing			-				77,489
Lease liability			113,267				79,309
Derivative financial instruments			-				80,066
Total current liabilities			3,860,136				4,108,028
Employee benefits			133,626				154,817
Derivative financial instruments			-				-
Deferred income tax			783,169				837,672
Lease liability			230,721				281,447
Long term debt and borrowings			4,455,638				4,685,437
Total non-current liabilities			5,603,154				5,959,373
Total liabilities			9,463,290				10,067,401
Stockholders’ Equity
Capital stock			321,312				321,312
Share premium account			-25,264				-16,370
Retained earnings			1,284,785				976,795
Other comprehensive income			-24,275				-3,984
Non-controlling interest			-1,555				-1,776
Total Stockholders’ Equity			1,555,003				1,275,977
Total Liabilities and Stockholders’ Equity			11,018,293				11,343,377

 

 

Betterware de México, S.A.P.I. de C.V. 

Consolidated Statements of Profit or Loss and Other Comprehensive Income 

For the three-months ended June 30, 2024 and 2023 

(In Thousands of Mexican Pesos) 

 

		Q2 2024				Q2 2023				∆%
Net revenue			3,389,393				3,220,097				5.3	%
Cost of sales			940,918				860,763				9.3	%
Gross profit			2,448,475				2,359,334				3.8	%
Administrative expenses			772,840				742,747				4.1	%
Selling expenses			950,176				838,525				13.3	%
Distribution expenses			167,582				153,189				9.4	%
Total expenses			1,890,598				1,734,461				9.0	%
Share of results of subsidiaries			-				-				-
Operating income			557,877				624,873				-10.7	%
Interest expense			-170,833				-206,173				-17.1	%
Interest income			11,565				14,994				-22.9	%
Unrealized loss in valuation of financial derivative instruments			95,295				-14,521				-756.3	%
Foreign exchange gain (loss), net			-40,212				-38,535				4.4	%
Financing cost, net			-104,185				-244,235				-57.3	%
Income before income taxes			453,692				380,637				19.2	%
Income taxes			152,999				125,412				22.0	%
Net income including minority interest			300,693				255,225				17.8	%
Non-controlling interest loss			75				3,145				-97.6	%
Net income			300,768				258,370				16.4	%

 

EBITDA breakdown (Ps.  million)
Concept		Q2 2024				Q2 2023				∆%
Net income			300,693				255,225				17.8	%
(+) Income taxes			152,999				125,412				22.0	%
(+) Financing cost, net			104,185				244,235				-57.3	%
(+) Depreciation and amortization			98,259				92,560				6.2	%
EBITDA			656,136				717,433				-8.5	%
EBITDA Margin			19.4	%			22.3	%

 

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Profit or Loss and Other Comprehensive Income

For the six-months ended June 30, 2024 and 2023

(In Thousands of Mexican Pesos)

 

		H1 2024				H1 2023				∆%
Net revenue			6,991,896				6,484,308				7.8	%
Cost of sales			1,892,473				1,748,747				8.2	%
Gross profit			5,099,423				4,735,561				7.7	%
Administrative expenses			1,558,456				1,567,507				-0.6	%
Selling expenses			1,978,750				1,683,999				17.5	%
Distribution expenses			344,307				298,366				15.4	%
Total expenses			3,881,513				3,549,872				9.3	%
Share of results of subsidiaries			-				-				-
Operating income			1,217,910				1,185,689				2.7	%
Interest expense			-327,827				-417,108				-19.6	%
Interest income			10,803				27,488				-33.7	%
Unrealized loss in valuation of financial derivative instruments			70,513				-64,737				-208.9	%
Foreign exchange gain (loss), net			-61,253				-49,108				24.7	%
Financing cost, net			-307,764				-503,465				-38.9	%
Income before income taxes			910,146				682,223				33.4	%
Income taxes			315,208				238,769				32.0	%
Net income including minority interest			594,938				443,454				34.2	%
Non-controlling interest loss			-24				2,913				-100.8	%
Net income			594,914				446,367				33.3	%

 

EBITDA breakdown (Ps.  million)
Concept		H1 2024				H1 2023				∆%
Net income			594,938				443,454				34.2	%
(+) Income taxes			315,208				238,769				32.0	%
(+) Financing cost, net			307,764				503,465				-38.9	%
(+) Depreciation and amortization			193,616				186,304				3.9	%
EBITDA			1,411,526				1,371,993				2.9	%
EBITDA Margin			20.2	%			21.2	%

 

 

Betterware de México, S.A.P.I. de C.V.

Consolidated Statements of Cash Flows

For the three-months ended June 30, 2024 and 2023

(In Thousands of Mexican Pesos)

 

		Q2 2024				Q2 2023
Cash flows from operating activities:
Profit for the period			594,938				443,454
Adjustments for:
Income tax expense recognized in profit of the year			315,208				238,769
Depreciation and amortization of non-current assets			193,616				186,304
Interest income recognized in profit or loss			-10,803				-27,488
Interest expense recognized in profit or loss			327,827				417,108
Unrealized loss in valuation of financial derivative instruments			-70,513				64,737
Share-based payment expense			-8,894				-3,699
Gain on disposal of equipment			-2,653				-2,358
Currency effect			-7,754				-6,066
Movements in not- controlling interest			52				-46
Other gains and losses			-				-
Movements in working capital:
Trade accounts receivable			-9,769				-195,205
Trade accounts receivable from related parties			-438				31
Inventory, net			-28,599				100,932
Prepaid expenses and other assets			50,602				-53,423
Accounts payable to suppliers and accrued expenses			196,116				405,293
Provisions			-94,846				-4,573
Value added tax payable			-25,829				43,546
Statutory employee profit sharing			-85,443				-57,809
Trade accounts payable to related parties			-				20,073
Income taxes paid			-421,733				-251,738
Employee benefits			6,476				910
Net cash generated by operating activities			917,561				1,318,752
Cash flows from investing activities:
Investment in subsidiaries			-				-
Payments for property, plant and equipment, net			-106,532				-26,349
Proceeds from disposal of property, plant and equipment, net			7,063				12,644
Interest received			10,803				27,488
Net cash (used) generated in investing activities			-88,666				13,783
Cash flows from financing activities:
Repayment of borrowings			-1,175,000				-1,600,000
Proceeds from borrowings			1,090,000				875,000
Interest paid			-299,621				-383,769
Bond issuance costs			-				-
Lease payment			-71,731				-61,025
Share repurchases			-				-
Dividends paid			-499,027				-249,513
Net cash used in financing activities			-955,379				-1,419,307
Net decrease in cash and cash equivalents			-126,484				-86,772
Cash and cash equivalents at the beginning of the period			549,730				815,644
Cash and cash equivalents at the end of the period			423,246				728,872

 

 

Key Operating Metrics

 

Betterware Mexico

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Associates
Avg. Base			752,577				753,743				768,042				756,250				716,645				713,144
EOP Base			764,024				756,637				759,310				741,170				724,707				699,033
Monthly Activity Rate			68.1	%			66.7	%			65.2	%			66.0	%			67.7	%			66.4	%
Avg. Monthly Order		$	1,767			$	1,877			$	1,823			$	1,959			$	2,052			$	2,027
Monthly Growth Rate			15.0	%			15.2	%			15.7	%			14.9	%			15.1	%			13.8	%
Monthly Churn Rate			15.6	%			15.5	%			15.5	%			15.7	%			15.8	%			15.0	%
Distributors
Avg. Base			39,028				40,825				42,551				42,369				42,886				44,953
EOP Base			39,991				41,981				41,932				41,825				44,482				45,009
Monthly Activity Rate			98.5	%			98.1	%			97.9	%			98.1	%			98.5	%			98.0	%
Avg. Monthly Order		$	23,562			$	23,440			$	21,944			$	23,518			$	23,582			$	21,669
Monthly Growth Rate			9.1	%			10.7	%			10.4	%			9.9	%			11.8	%			11.4	%
Monthly Churn Rate			8.6	%			9.1	%			10.4	%			10.0	%			9.7	%			11.0	%

 

Jafra Mexico

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Associates
Avg. Base			448,982				427,289				414,968				461,712				469,290				432,450
EOP Base			427,280				424,435				422,956				467,736				451,692				419,931
Monthly Activity Rate			51.7	%			51.2	%			52.2	%			52.9	%			53.7	%			50.5	%
Avg. Monthly Order		$	2,063			$	2,091			$	2,088			$	2,181			$	2,238			$	2,284
Monthly Growth Rate			9.2	%			8.9	%			10.5	%			11.5	%			9.5	%			8.4	%
Monthly Churn Rate			11.3	%			9.1	%			10.6	%			8.3	%			10.6	%			10.8	%
Distributors
Avg. Base			19,030				18,853				18,553				18,576				18,927				19,073
EOP Base			18,952				18,721				18,555				18,719				19,159				19,035
Monthly Activity Rate			94.5	%			94.0	%			94.0	%			95.3	%			96.0	%			93.1	%
Avg. Monthly Order		$	2,259			$	2,463			$	2,236			$	2,624			$	2,396			$	2,693
Monthly Growth Rate			1.0	%			1.0	%			1.1	%			1.4	%			1.6	%			0.7	%
Monthly Churn Rate			1.6	%			1.4	%			1.4	%			1.1	%			0.8	%			0.8	%

 

Jafra US

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Associates
Avg. Base			29,399				28,541				29,608				31,268				29,506				30,864
EOP Base			28,749				29,921				30,489				31,117				29,470				31,026
Monthly Activity Rate			37.7	%			44.4	%			45.1	%			43.8	%			42.4	%			46.7	%
Avg. Monthly Order (USD)		$	232			$	235			$	228			$	231			$	223			$	232
Monthly Growth Rate			9.7	%			12.9	%			14.5	%			12.5	%			11.3	%			14.4	%
Monthly Churn Rate			15.0	%			11.5	%			13.8	%			11.5	%			13.1	%			12.5	%
Distributors
Avg. Base			2,080				2,041				1,642				1,782				1,728				1,726
EOP Base			2,099				1,760				1,645				1,793				1,674				1,766
Monthly Activity Rate			81.1	%			83.8	%			90.4	%			90.2	%			88.3	%			90.7	%
Avg. Monthly Order (USD)		$	219			$	220			$	217			$	215			$	217			$	229
Monthly Growth Rate			1.9	%			2.6	%			6.3	%			7.9	%			4.6	%			8.5	%
Monthly Churn Rate			1.8	%			7.6	%			8.4	%			5.0	%			6.9	%			6.7	%

 

 

Key Financial Metrics

 

Consolidated

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Net Revenue		$	3,264,211			$	3,220,097			$	3,123,507			$	3,401,692			$	3,602,503			$	3,389,393
Gross Margin			72.8	%			73.3	%			70.2	%			70.0	%			73.6	%			72.2	%
EBITDA		$	654,559			$	717,433			$	529,424			$	819,484			$	755,390			$	656,136
EBITDA Margin			20.1	%			22.3	%			16.9	%			24.1	%			21.0	%			19.4	%
Net Income		$	187,996			$	258,370			$	196,991			$	406,104			$	294,146			$	300,768
Free Cash Flow		$	549,311			$	1,305,046			$	1,643,327			$	2,256,395			$	359,655			$	818,092

 

Betterware Mexico

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Net Revenue		$	1,388,983			$	1,444,406			$	1,420,739			$	1,472,480			$	1,555,027			$	1,476,375
Gross Margin			61.1	%			61.8	%			56.2	%			50.2	%			60.0	%			56.4	%
EBITDA		$	412,356			$	443,508			$	328,295			$	250,342			$	382,107			$	304,467
EBITDA Margin			29.7	%			30.7	%			23.1	%			17.0	%			24.6	%			20.6	%

 

Jafra Mexico

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Net Revenue		$	1,662,405			$	1,536,775			$	1,486,816			$	1,668,956			$	1,849,996			$	1,671,137
Gross Margin			82.0	%			83.3	%			83.0	%			86.5	%			85.0	%			86.0	%
EBITDA		$	277,547			$	268,724			$	207,985			$	532,780			$	383,120			$	344,478
EBITDA Margin			16.7	%			17.5	%			14.0	%			31.9	%			20.7	%			20.6	%

 

Jafra US

 

		Q1 2023				Q2 2023				Q3 2023				Q4 2023				Q1 2024				Q2 2024
Net Revenue		$	212,823			$	238,916			$	215,952			$	260,256			$	197,480			$	241,881
Gross Margin			76.5	%			77.8	%			74.1	%			74.4	%			74.0	%			73.6	%
EBITDA		$	-35,344			$	5,201			$	-6,856			$	36,361			$	-9,838			$	7,192
EBITDA Margin			-16.6	%			2.2	%			-3.2	%			14.0	%			-5.0	%			3.0	%

 

 

Use of Non-IFRS Financial Measures

 

This announcement includes certain references to EBITDA, EBITDA Margin, Net Debt:

 

EBITDA: defined as profit for the year adding back the depreciation of property, plant, and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes.

 

EBITDA Margin: is calculated by dividing EBITDA by net revenue.

 

EBITDA and EBITDA Margin are not measures recognized under IFRS and should not be considered as an alternative to, or more meaningful than, consolidated net income for the year as determined in accordance with IFRS or as indicators of our operating performance from continuing operations. Accordingly, readers are cautioned not to place undue reliance on this information and should note that these measures as calculated by the Company, may differ materially from similarly titled measures reported by other companies.

 

BeFra believes that these non-IFRS financial measures are useful to investors because (i) BeFra uses these measures to analyze its financial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluate BeFra’s EBITDA and provide more tools for their analysis as it makes BeFra’s results comparable to industry peers that also prepare these measures.

 

Definitions: Operating Metrics

 

From the Q2 2024 on, we will report our salesforce under the same name for all our business units, Distributors (previously stated as Leaders in Jafra) and Associates (previously stated as Consultants for Jafra). It is important to note that the metrics are calculated with the same method as previous quarters and the reference name change has no adverse effect in the results of the operating metrics reported by the Company.

 

Betterware (Associates and Distributors)

 

Avg. Base: Weekly average Associate/Distributor base

 

EOP Base: Associate/Distributor base at the end of the period

 

Weekly Churn Rate: Average weekly data. Total Associates/Distributors lost during the period divided by the beginning of the period Associate/Distributor base.

 

Weekly Activity Rate: Average weekly data. Active Associates/Distributors divided by ending Associate/Distributor base.

 

Avg. Weekly Order: Average weekly data. Total Revenue divided by number of active Associates/Distributors

 

Jafra (Associates and Distributors)

 

Avg. Base: Monthly average Associate/Distributor base

 

EOP Base: Associate/Distributor base at the end of the period

 

Monthly Churn Rate (Associates): Average monthly data. Total Associates lost during the period divided by the number of active Associates 4 months prior. An Associate is terminated only after 4 months of inactivity.

 

Monthly Churn Rate (Distributors): Average monthly data. Total Distributors lost during the period divided by end of period Distributors’ base.

 

Monthly Activity Rate: Average monthly data. Active Associate/Distributor divided by the end of period Associate/Distributor base.

 

Avg. Monthly Order (Associates): Average monthly data. Total Catalogue Revenue divided by number of Associates orders.

 

Avg. Monthly Order (Distributors): Average monthly data. Total Distributors Revenue divided by number of Distributors orders.

 

About Betterware de México, S.A.P.I. de C.V.

 

Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on offering innovative products that solve specific needs related to household organization, practicality, space-saving, and hygiene. Through the acquisition of JAFRA on April 7, 2022, the Company now offers a leading brand of direct-to-consumer in the Beauty market in Mexico and the United States where it offers Fragrances, Color & Cosmetics, Skin Care, and Toiletries. The combined company possesses an asset-light business model with low capital expenditure requirements and a track record of strong profitability, double digit rates of revenue growth and free cash flow generation. Today, the Company distributes its products in Mexico and in the United States of America.

 

 

Forward-Looking Statements

 

This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”, “should”, “would”, “plan”, “predict”, “potential”, “seem”, “seek,” “future,” “outlook”, and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader should understand that the results obtained may differ from the projections contained in this document and that many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward looking statements. For this reason, the Company assumes no responsibility for any indirect factors or elements beyond its control that might occur inside Mexico or abroad and which might affect the outcome of these projections and encourages you to review the ‘Cautionary Statement’ and the ‘Risk Factor’ sections of our annual report on Form 20-F for the year ended December 31, 2020 and any of the Company’s other applicable filings with the Securities and Exchange Commission for additional information concerning factors that could cause those differences

 

The Company undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after the date hereof. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Further information on risks and uncertainties that may affect the Company’s operations and financial performance, and the forward statements contained herein, is available in the Company’s filings with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.

 

Q2 2024 Conference Call

 

Management will hold a conference call with investors on July 26^th, 2024, at 7:00 am Mexico City Time / 9:00am Eastern Time (EST). For anyone who wishes to join live, the dial-in information is:

 

Toll Free: 1-877-451-6152

Toll/International: 1-201-389-0879

Conference ID: 13747694

 

If you wish to listen to the replay of the conference call, please see instructions below:

 

Toll Free:  1-844-512-2921

Toll/International: 1-412-317-6671

Replay Pin Number: 13747694

 

Contacts.

 

Company:

BeFra IR

ir@better.com.mx

+52 (33) 3836 0500 Ext. 2011

 

InspIR:

Investor Relations

Barbara Cano

barbara@inspirgroup.com

 

 

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