COGN Cognos (MM)

Executives from all three will discuss their game plans for good decision-making in a unique, free Webinar hosted by the BPM Forum PALO ALTO, Calif., Nov. 3 /PRNewswire/ -- Good decision-making is clearly a critical business differentiator. In a business environment driven by market globalization and data overload, decisions are more complex, faster and have greater cost implications than ever before. Yet the process is seldom analyzed and almost never enhanced by learning from mistakes and developing best practices. That's the thinking behind "Business Traction From Better Decision Action," the new study from the DecisionROI Institute, a special interest group created by the Business Performance Management Forum(TM) (BPM Forum) that seeks to help improve decision-making in large enterprises. The effort is underwritten by Cognos, a world leader in business intelligence (BI) and performance management solutions for the enterprise. On Wednesday, November 8, 2006, at 2pm EST the Decision ROI Institute and the BPM Forum will host a complimentary live Webinar discussion between four senior executives from diverse organizations. Each participant offers a unique approach to the dynamics of decision-making. The discussion will also be open to participation from attendees. The panelists are: -- Pat Donahoe, Deputy Postmaster General and COO, US Postal Service -- Glenn Thomas, Chief Marketing Officer, GE Commercial Finance -- Lee Stacey, Senior VP, New York Jets Football Club -- Dave Laverty, Senior VP and Chief Marketing Officer, Cognos (moderator) (NASDAQ:COGN) To register for the webinar, go to: http://w.on24.com/r.htm?e=29625&s=1&k=D1B0CCB4E0380DD4CF734B73257661AA&partner ref=cognos "The diversity of experience that these executives bring to the forum -- large-scale logistics management, sports marketing, financial services, business intelligence -- will create a spirited, thought-provoking and dynamic look at the forces and factors that shape decisions at the senior most levels," said Donovan Neale-May, executive director of the BPM Forum. "Our research so far indicates that there are some glaring disconnects in this area -- respected corporations make bad decisions for bad reasons more often than most people realize, and the effects ripple throughout the enterprise. Given the caliber and experience of our panel participants, we expect the webinar will offer real-world recommendations for decision-making improvement." Preliminary results from the study's survey clearly yield startling revelations: Less than 40 percent of senior decision-makers say they had high confidence in their companies' decision-making process, while 20 percent say the process is 'lacking' or that they have no confidence in it. Overall, a large majority of respondents say that poor decision-making has had a 'significant' to 'degrading' impact on performance and economics. The study is now in its second phase, which includes a quantitative survey of executives from across the business landscape. To take the survey, please go to: http://www.surveymonkey.com/s.asp?u=305492544255 . About the Business Performance Management Forum The BPM Forum was organized in 2003 and provides support to thousands of senior executives and practitioners representing global enterprises with more than $500 billion in combined annual revenues. The forum's knowledgeable and influential members excel in strategy, operations, finance, technology, business innovation and boardroom roles. With leadership from GlobalFluency (http://www.globalfluency.com/), the BPM Forum actively researches, develops and communicates new and proven methods to execute strategy, sharpen budgeting and planning practices, improve business processes, strengthen financial management disciplines, and drive performance accountability across distributed organizations. Visit http://www.bpmforum.org/ or more information about BPM Forum intellectual capital initiatives, programs, membership, networking services and sponsorship. DATASOURCE: Business Performance Management Forum CONTACT: Eric Gertsman of BPM Forum, +1-212-213-5400, ext. 204, or ; or Carrie Bendzsa of Cognos, +1-613-738-1338, ext. 3431, or Web site: http://www.bpmforum.org/

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