Mazda Drives Customer Satisfaction and Loyalty With Its Strategic New Customer Relationship Management System eFORCE Deploys E.piphany(R) E.6(TM) Service Software in Mazda's Web-based Consumer Call Center HAYWARD, Calif., and SAN MATEO, Calif., Dec. 1 /PRNewswire-FirstCall/ -- eFORCE ( http://www.eforceglobal.com/ ), a global provider of strategic information technology solutions, and E.piphany, Inc. , a full-suite provider of customer relationship management (CRM) solutions, today announced the successful deployment of a nationwide call center system for the North American Sales and Marketing arm of auto industry giant Mazda. Configured and implemented by eFORCE's global CRM Practice for Mazda North American Operations, the system is a strategic deployment of the E.piphany(R) E.6(TM) CRM software suite in the call center. "We selected the E.piphany CRM suite because of the flexibility of their J2EE service-oriented architecture, and we selected eFORCE for the project based on their fixed price, fixed time deployment model and their expertise with the E.piphany CRM suite," said Bill Hughes, marketing systems manager for Mazda North American Operations. "Equally important, both eFORCE and E.piphany have experience in providing solutions for the automotive industry, which also appealed to us and was a key decision factor. We are pleased with the deployment which was delivered on-budget and on-time to our specifications, and look forward to realizing the benefits of this world-class CRM solution." The collaboration between eFORCE, E.piphany and Mazda included the design and deployment of a web-based consumer call center, which is now providing efficient response to customer call requests resulting in increased customer satisfaction and measurable return on investment (ROI) for Mazda. The E.piphany-based call center system utilizes the E.piphany E.6 Service software. "eFORCE's experience implementing E.piphany CRM software solutions for Global 1000 automotive and manufacturing organizations makes eFORCE one of the few solution integrators in the world capable of providing customers with deep experience in both the full E.piphany product suite and the processes that drive the application," said Nat Natraj, chief executive officer, eFORCE. The E.piphany E.6 CRM software suite is built on the industry's most modern and innovative web-based CRM architecture. Based on Java 2, Enterprise Edition (J2EE), the E.piphany E.6 software suite offers the openness, flexibility, security and scalability needed to power the largest customer-focused organizations. In addition, E.piphany's modular architecture and broad interface support enables flexible deployment that leverages the latest Web services standards. "We are excited about the successful deployment of the E.piphany E.6 Service software solution in the call center at Mazda, and congratulate both Mazda and eFORCE on this state-of-the-art call center solution," said Karen Richardson, CEO, E.piphany. "We appreciate the depth of knowledge of our solutions demonstrated by eFORCE, and look forward to being an integral part of Mazda's successful customer service solution." The eFORCE CRM Practice is designed to help Global 1000 companies rapidly build and deploy integrated information technology solutions that support a 360-degree view of their customers. eFORCE uses a fixed price, fixed time global development methodology that has supported successful implementations of CRM solutions at leading automotive, manufacturing, and financial corporations in North America and Europe. Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., the company supports more than 700 dealerships nationwide. About eFORCE eFORCE specializes in the Fixed Price, Fixed Time design, development, supply and maintenance of IT products and solutions in the areas of Enterprise Portals, Customer Relationship Management, Enterprise Application Integration, Business Intelligence and Enterprise Infrastructure. Combining expertise in business architecture, technical architecture, design, deployment and maintenance, eFORCE delivers production-scale solutions that result in measurable ROI. eFORCE customers include Global 1000 organizations such as Alcatel, AT&T, Avaya, Baker Hughes, Bank of America, British Telecom, Cisco, DHL, FedEx, Fleet Bank, French Telecom, GE Capital, GE Power, Hilton, HP, Intel, Janssen, Janus, Mazda, Merck, Morgan Stanley, Novartis, Reuters, Shell, Viacom, Visa and Wells Fargo. eFORCE delivers solutions based on best-in-class enabling technologies such as ATG, BEA Systems, BroadVision, Documentum, E.piphany, HP, Interwoven, Netegrity, Plumtree, Siebel Systems, Sun Microsystems, MatrixOne, Microsoft, Oracle, SeeBeyond, Stellent, TIBCO and webMethods. eFORCE ( http://www.eforceglobal.com/ ) is headquartered in Silicon Valley, has Development Centers in North America, Europe and India, and, through its Global Delivery Methodology, provides both onshore and offshore design and development as well as full lifecycle deployment, maintenance, and support. About E.piphany The E.piphany E.6 CRM software suite enables global organizations to align touchpoints, processes and technologies around the customer. Built on the industry's most advanced, services-oriented architecture, the E.6 software solution creates benefits that cross departments and geographies, and result in rapid, measurable ROI. With the E.6 Suite of Marketing, Sales and Service software solutions, every customer interaction is driven by real-time intelligence, enabling businesses to better understand their customers and optimize every interaction from both a revenue generation and customer retention viewpoint. More than 460 companies, including nearly 40 of the Fortune 100, use E.piphany software products to enhance their customers' experiences while, at the same time, realizing the companies' business objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves customers in more than 40 countries worldwide. For more information, visit us at http://www.epiphany.com/ . NOTE: E.piphany and the E.piphany logo are registered trademarks and E6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners. DATASOURCE: eFORCE; E.piphany, Inc. CONTACT: Paula Brici of Lages & Associates, +1-949-453-8080, , for eFORCE, Inc.; or John Hitchcock of eFORCE, Inc., +1-510-265-5891, ; or David Conner of Access Communications, +1-415-844-6233, , for E.piphany, Inc.; or Courtney Zoog of E.piphany, Inc., +1-650-356-5863, Web site: http://www.epiphany.com/ /Web site: http://www.eforceglobal.com/

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