Euro RSCG 4D Receives Industry Awards
23 Febrero 2006 - 12:44PM
PR Newswire (US)
Promotion Touts Success of Guinness Launch BALTIMORE, Feb. 23
/PRNewswire/ -- Euro RSCG 4D received multiple business-to-business
category awards for their self-promotion piece targeting agency
search consultants, including a 2005 Gold Addy, and a 2005 Mobius
Award. Also, the agency was a finalist in the Annual London
International Awards, 2005. The three-dimensional piece, "Enjoy,"
houses an interactive case study of the agency's product launch for
Guinness Draft in a Bottle. Results of the launch were detailed on
labels of Guinness beer bottles, which were packaged for
consumption. "As the trend of consolidation continues in the
marketing communications industry, it is critical to reinforce our
identity and specialized expertise," noted Paul Walczyk, Managing
Director of Euro RSCG 4D's Baltimore office. "Our objective was to
distinguish ourselves from our competitors in a manner that was
innovative, entertaining and most of all, memorable." Euro RSCG 4D
is the world's largest Direct and Digital agency network with
unparalleled sophistication in the ability to Drive brand
experience and sales results through promotion, merchandising,
channel, retail, field, experiential marketing, all built on an
intelligent approach to Data. Euro RSCG 4D is the only worldwide
group that has this global reach and can bring all these
disciplines together in one comprehensive marketing approach. In
addition to Guinness and other Diageo brands, the agency's client
roster includes: IBM, Jaguar, JPMorgan Chase, Nationwide Insurance
and Volvo. Euro RSCG 4D is a member of Euro RSCG Worldwide, a
leading integrated marketing communications agency comprised of 223
offices in 75 countries throughout Europe, North America, Latin
America, and Asia Pacific. Headquartered in New York, Euro RSCG
Worldwide is the largest unit of Havas, a world leader in global
advertising and communications (NASDAQ:HAVSNASDAQ:-NASDAQ:Euronext
ParisNASDAQ:SA:NASDAQ:HAV.PA). Press Contact: Colleen McDonald,
Euro RSCG 4D, +1 410.230.3761, DATASOURCE: Euro RSCG 4D CONTACT:
Press: Colleen McDonald, Euro RSCG 4D, +1-410-230-3761, or Web
site: http://www.eurorscg.com/
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