SHANGHAI, Jan. 24, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online entertainment
service in China, today announced a deepening of its
partnership in joint premium membership benefits with Ctrip
(NASDAQ: CTRP), Asia's largest
online travel agency and the third largest in the world.
Under the agreement, members who purchase iQIYI Diamond VIP or
QIYIGUO year card benefits on the iQIYI platform will be able to
claim the benefits of Ctrip Prime members, including the use of
Ctrip's VIP airport lounges, priority access for purchasing train
tickets, discounts on hotel bookings, vehicle reservation, entry to
sightseeing attractions and more. Similarly, customers who become
Ctrip Prime members can activate an iQIYI 8-month VIP membership
and enjoy access to VIP exclusive content, members-only
audio-visual experiences, attendance at exclusive offline events
and more.
![iQIYI and Ctrip Expand Strategic Cooperation in Shared Membership iQIYI and Ctrip Expand Strategic Cooperation in Shared Membership](https://mma.prnewswire.com/media/812905/iQIYI_Ctrip_shared_membership.jpg)
The strengthened partnership between iQIYI and Ctrip, which are
respectively the leading online entertainment platform and leading
online travel platform in China,
builds on an agreement in membership benefits announced by both
companies last August. The previous agreement granted iQIYI V7 VIP
members with all the perks available to Ctrip Prime members at no
extra cost, and was received to great popularity, with statistics
showing that over 98% of eligible subscribing iQIYI members claimed
their benefits on the Ctrip platform. Both iQIYI and Ctrip attract
a similar user profile of affluent, young customers who are willing
to pay for high quality services, increasing potential synergy
between the two platforms.
"Expanding co-operation with our network of partners is
essential to maximizing the value we provide for our subscribing
members," said Yang Xianghua, President of iQIYI's Membership and
Oversea Business Group. "Following the success of our initiative
with Ctrip last August, the deepening of this new partnership will
allow a greater number of iQIYI subscribing members to enjoy
Ctrip's premium travel services. We look forward to seeing this
powerful combination produce even more impressive results."
"Ctrip is delighted to work together with iQIYI to offer the
best of both entertainment and travel services to our members
across China," said Sun Bo, CMO at Ctrip. "iQIYI has led
China's entertainment market in
the development of outstanding original content, member-specific
benefits and sophisticated AI technology, making them the ideal
partner to help add to the experience of our Ctrip Prime
members."
As part of its efforts to strengthen partnerships with leading
players in China's tech industry,
in April of last year iQIYI launched a joint membership program
with JD.com, China's largest
online retailer. The partnership was also a resounding success,
attracting more than one million new joint members within the first
week after the launch.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed diversified
monetization models, including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel
service provider of accommodation reservation, transportation
ticketing, packaged tours and corporate travel management
in China. It is the largest online consolidator of
accommodations and transportation tickets in China in
terms of transaction volume. Ctrip enables business and leisure
travelers to make informed and cost-effective bookings by
aggregating comprehensive travel related information and offering
its services through an advanced transaction and service platform
consisting of its mobile apps, Internet websites and
centralized, toll-free, 24-hour customer service center. Ctrip also
helps customers book vacation packages and guided tours. In
addition, through its corporate travel management services, Ctrip
helps corporate clients effectively manage their travel
requirements. Since its inception in 1999, Ctrip has experienced
substantial growth and become one of the best-known travel brands
in China.
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SOURCE iQIYI, Inc.