Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink
16 Abril 2024 - 5:00AM
Business Wire
Set to disrupt the energy drink industry, the
TAP* faucet debuts alongside mio’s first rebrand in nearly a
decade
Say no more to cell phone chains and micro purses - the latest
accessory infiltrating younger generations? Energy drinks. As the
energy drink category has surged by 71 percent since 20171, some
energy drink enthusiasts may be asking themselves: why do I feel
like garbage? When was the last time I had water? Why am I sweating
out a mix of Black Cherry and Blue Raspberry? mio, the creator of
the liquid concentrate category, is saying no more. Introducing:
TAP* – the first-ever faucet that instantly turns tap water into a
hydrating energy drink.
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Kraft Heinz’s mio Launches TAP:
First-Ever Faucet that Instantly Turns Tap Water into an Energy
Drink (Photo: Business Wire)
How does TAP* work? Well, it works just like any regular faucet.
You turn it on, and water comes out – on demand, whenever you need
it. While that might sound unspectacular in the world of water,
it’s pretty disruptive in the world of energy drinks. And thanks to
mio Energy, that’s exactly what your tap water can be. With the
introduction of mio’s TAP* faucets, the brand is turning its
newfound hardware on the competition by proving that all you need
is tap water and mio to create an energy drink that helps you
hydrate. A welcomed addition in a world where 55 percent of energy
drink users face adverse effects due to high sugar content,
artificial additives, and dehydrating ingredients2.
"With our TAP* launch, we're shaking up the energy drink game
and reminding people that sometimes the simplest solution is the
best,” says Samantha Mills, Director of Brand Communications at
Kraft Heinz. “We’re here to show the world that energy drinks don’t
need to be complicated, they just need to make you feel good. Our
vibrant TAP* faucets prove that you can get that instant boost
right from your kitchen sink - without the unwanted side
effects.”
mio’s TAP* faucet coincides with the brand’s first rebrand in
nearly a decade, introducing refreshed packaging, brand colors, and
logo. The brand’s evolution is part of mio’s commitment to
providing accessible and personalized wellness solutions that meet
the evolving needs of its fans. As consumers seek function in their
beverages, mio offers the perfect solution with a range of products
– core, hydrate and energy – that include caffeine, electrolytes or
flavor to help consumers to hydrate on their own terms.
mio’s TAP* faucets are designed to integrate into any kitchen,
offering a revolutionary solution for those seeking an alternative
to traditional energy drinks. The faucets will be available
starting April 16 on TAPbymio.com for $159. For more information,
follow @drinkmio on Instagram.
*NOTE: YOU DO NOT NEED MIO’S TAP FAUCET TO
TURN YOUR WATER INTO AN ENERGY DRINK. ALL YOU NEED IS REGULAR TAP
WATER AND MIO ENERGY. ENJOY!
1 Mintel, Energy Drinks, US, 2023 2 CMAJ Open, CA, 2018
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240416984316/en/
MEDIA ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY Hannah Donohue
Hannah.Donohue@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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